Fiverr Social Media Marketing Questions and Answers
What is social media marketing?
SMM (Social Media Marketing) is a type of internet marketing that uses social platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, or TikTok for branding, audience growth, driving traffic to websites, and increasing sales. The majority of today's consumers browse social media to learn more about an organization or product, as that's where they can find out what others have to say about it.
These are a few benefits of social media marketing
- Increasing brand awareness
- Increase website traffic
- Faster and easier content distribution
- Regular interaction with the target audience
- Industry, marketplace, and competitor insights
Fiverr Social Media Marketing Questions and Answers
1. A
Facebook Ad that allows customers to receive reminders for an opening or party,
and you can keep track of how many people responded to your invitation.
- Offer
- Like
- Lead
- Event
2. At every
stage of marketing, there is a cost consideration. At which stage of The
Marketing Funnel are the greatest marketing costs generally incurred?
- Awareness
- Intent
- Consideration
- Interest
3. What is the difference between copyright and plagiarism?
- A copyright is a contract that ensures information cannot be copied and plagiarizing is violating a copyright
- A copyright is a monopolization on creation while plagiarizing is copying another's information
- A copyright is a law and plagiarizing is the violation of a law
- They are the same thing
4. When analyzing data, what does a lower amount of viewers say?
- That the post was not as popular as the last one
- It can mean a variety of things, and only focusing on one will not necessarily solve the problem
- That your platform is losing popularity
- That your particular blog is losing popularity
5. How can networking help your marketing campaign?
- By combining into one company
- By splitting your profits with them
- By gaining other's help
- By getting ideas from others
6. How do you set up a cross posting relationship in Facebook?
- Settings>page roles>add administrator
- Settings>Crossposting>add page
- Settings>
- Ask them for their facebook pixel
7. In Facebook Ad, what is the main benefit in selecting a Carousel?
- It only allows you to focus on a single image or video
- It only allows you to use 5 photos
- It allows you to use 10 images or videos
- It only allows you to use a single image
8. Which group of people make up the majority of social media?
- Individuals (36-45)
- Individuals (26-35)
- Individuals (16-25)
- Individuals (46-Older)
9. Which of the following applies when you republish another author’s blog?
- Post the entire article without giving credit to the original author
- Mention the author in the small print
- add your own thoughts in a paragraph or summarize the main point.
- Give credit to the original author by including a link or social media profile.
10. You have been blogging for two months and you want to know where your traffic sources were coming from. Where can you find this information in Google Analytics?
- On the Left side >Audience >Overview >Demographics
- On the Right side > Overview >Acquisition > New User sessions
- In the advance search >custom users > campaigns
- On the Left side >Overview >Acquisition >Source/Medium
11. What should you do to ensure your social media marketing is efficient for search engines?
- By keeping your social media relevant to your topic
- By keeping your page clean and readable
- By using keywords in your page that people are likely to search
- All of the Above
12. When optimizing your social media for search engines what is an effective hook for consumers?
- A serious title to attract serious consumers
- A title that matches your audience
- A controversial title to attract discussion
- A comical title to provoke interest
- Because social media profiles rank in search engines
- It isn't important
- Because it is something everyone else does
- All of the Above
14. There are several ways to advertise using YouTube. What is the primary method for doing so?
- Use Google Adwords.
- Create promotional videos and post them on the company YouTube page.
- Post links to the YouTube video on the company website.
- Send an email blast to consumers on your contacts list that contain links to the video.
15. Which population segment would you be targeting by launching a social media marketing campaign on LinkedIn?
- The 30 and under crowd who tend to be college educated and earn less than $75,000 yearly.
- A majority of U.S. social media users who widely vary in age, culture, and yearly earnings.
- The 18-29 demographic who are primarily driven by memes, pictures or other visual (limited reading) content.
- The 30+ crowd who tend to earn in excess of $75,000 yearly.
- Several pages in length
- A few paragraphs
- No more than a few sentences
- A few sentences mixed with several links to other sites and references
17. What is meant by “Marketing Creative”?
- The methods used to distribute marketing material
- The branding image of the company
- The employees in the marketing department
- The content for marketing and its creative aspect
18. How can a company place itself as an expert in a certain area of expertise?
- Post comments on competitors pages stating how they are inferior
- Answer the questions in all the categories, even the ones in which the company is not engaged.
- Post updates which brag about the company
- Actively answer questions in the Q&A section of the site
19. What is the term used for a person who is receiving updates of another Twitter user’s updates?
- User
- Follower
- Connection
- Friend
20. What does the product portion of the 4 P’s of marketing focus on?
- The product or service being marketed to consumers
- The manufacturing process
- How the price will be set for the product
- How the new product will be promoted
21. How does YouTube serve a dual purpose in social media marketing?
- It can be used as a company blog as well as video advertisements
- It can be used for company pictures and videos
- It can be used to host the company website as well as videos
- It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
22. How can LinkedIn serve the company aside from social network marketing?
- Negative press about the competition can be easily spread
- Pricing lists can be posted
- Job openings can easily be dispersed to qualified candidates on LinkedIn
- Company pictures can be posted to the profile
23. What is “guerilla marketing”?
- Marketing using a large scale national budget
- Marketing geared towards animal lovers
- Marketing which relies on time and energy rather than a large dollar budget
- Aggressive sales techniques
24. What is a “call to action”?
- Giving an advertisement’s receiver a specific direction such as ‘visit the site’
- Using telemarketing to reach out to potential customers
- Defaming the competition
- Creating a new marketing campaign
25. What is the ultimate goal of a social network marketing plan?
- To find investors for a company
- Drive potential customers to the company and give them an action item to perform
- To satisfy investors in the company
- To justify spending in marketing
26. What style of videos can a company post on YouTube?
- Video Blogs
- Television Commercials
- Product Demonstrations
- All of the above
27. How does creating a social network marketing plan differ from a traditional marketing plan?
- The brand image should be completely different for social marketing
- The staff requirements and skill sets for social marketing are different
- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
- Other than the method of delivery, a marketing plan either way will be similar
28. Why is it important to post to a blog regularly?
- It reduces the cost per blog post
- Keep readers engaged and also gives search engines content to index
- It gives the social media marketing specialist something to do
- It allows more chances for the company to put down the competition
29. What is a “wiki”?
- Form of blogging
- A new social networking site
- Interconnected and user-generated knowledge management systems
- A tool for posting to social media networks
30. What is meant by the concept of “viral” in social media?
- Advertising which can easily be emailed
- Social media which is spread to viewers by the consumer, growing in popularity
- It is a method of branding a company
- Marketing advertisements which are not serious
31. How often should a marketing plan be revisited?
- Never, once written it is complete
- During the financial review of the company each month
- As often as needed in order to revisit the plan of action and revise any new actions
- At company board meetings
32. What is the overall goal of social media marketing for companies?
- Generate sales
- Increase company headcount
- Increase their web presence
- Help accelerate product launches
33. What place does Pricing have in marketing?
- Different pricing levels can be tested to see what elicits the best consumer response
- Marketing based on the pricing level relative to the competition is important
- Higher prices guarantee a higher revenue stream
- The company should actively market how much their products cost
34. What should a company do for commercial advertisements on YouTube in order to maximize its effectiveness?
- Ask the watcher to visit the company site at the end of the video
- Make the videos at least 5 minutes long
- Make the videos under 10 seconds
- Have the CEO featured in the advertisement
35. What is the general purpose of posting a video blog routinely to YouTube?
- It allows the company to hard sell its products
- It can be used to disperse the company contact information
- It allows followers to create a personal connection with the employees of the company
- It allows the company to drive website traffic to its blog
36. What is the main reason traditional marketing will never completely go away?
- It is cheaper than social media marketing
- All companies are required by law to use traditional marketing techniques
- There are better tax write-offs for traditional marketing
- It’s proven to work time and again
37. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
- Required by law
- Search engine rankings will include hits on the blog as part of the overall website hits
- Requires less effort to maintain
- Cannot be hacked easily
38. What style of blogging would be most effective for building relationships with customers?
- Using the blog only for press releases
- Posting resumes of the company officers
- Posting articles about how terrific the company is, and putting down the competition
- Writing posts about the company and its ups and downs from inside, personalized approach
39. What traditional marketing technique is YouTube closest to?
- Print advertising
- Television advertising
- Radio advertising
- Mail advertising
40. What can a company do to offset the cost of running a blog?
- Only allow past customers to read the blog
- Place ads on the blog which generate pay per click income
- Charge users a fee to read the blog
- Require a monthly membership to the entire company website
41. How far into the future should a company plan its marketing activities?
- Up to 1 year
- Indefinitely
- 5 years
- 1 month
42. What non financial measure of marketing is important to track?
- CEO performance
- New customer acquisition
- Number of new hires in marketing
- Number of impressions
43. What would the marketing budget section of a marketing plan consist of?
- The cost to write the plan
- The expected costs for each ad campaign based on the delivery method
- The overall marketing budget for a year
- The marketing personnel job descriptions
44. How can a company create a forum for dialogue on LinkedIn?
- Post updates to the company status
- Use of Groups
- Change the company profile regularly
- Post demeaning comments for the competitors’ pages
45. What is the method for being linked to other users on LinkedIn?
- Friends
- Associates
- Followers
- Connections
46.What is “social media optimization”?
- Creating short content that is easily indexed
- Creating content that easily creates publicity via social networks
- Writing clear content
- Hiring people to create content for social networks
47.What do Connections on LinkedIn effectively represent?
- Random strangers who found the company
- People the company has sold product or services to
- An avenue to disperse coupons
- People and other companies the user is connected to directly
- The interconnected community of blogs via linking to each other
- Advertising done via blogging
- Specific niche blog community
49. What is meant by “micro-blogging”?
- Blogging daily
- Blogs which are posted by companies, not individuals
- Blogs with limited individual posts, limited by character count typically
- Blogging from mobile devices
50. Which type of marketing would a company blog be considered?
- Social Network Marketing
- Traditional Marketing
- Both
- Neither
51. What is meant by A/B testing in marketing?
- Testing of 2 different products
- Testing 2 versions of an advertisement to see which elicits the best response
- Clinical testing of medical products before legally allowing them for sale
- Testing via 2 mediums, such as radio and television
52.What type of status updates would drive visitors to the company site?
- A link to a third-party hosting a company press release
- A picture of the CEO
- An update telling friends they hope to see them all soon
- A link to a new press release hosted on the company site
53.What do updates to Facebook status resemble most closely?
- Video blogs
- Posts on Twitter
- A company white paper
- Articles on LinkedIn
54.What is another term for “social media”?
- Consumer Generated Media
- Advertising Socialization
- Media Optimization
- Consumer Media Advertising
55. How does a blog directly impact the sales of a company?
- It tells customers what products to buy
- It can be used to talk negatively about the competition
- It is typically used as the way to disperse company coupons
- Typically a blog does not directly create sales
56. What is a method of marketing on Facebook that can reach several users by spending money?
- Pay money for a better quality Facebook account
- Pay a third party to make posts to your account
- Charge a fee for users to be your friends
- Facebook Pay Per Click placed advertisements
57.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
- Use of keywords
- Sending out mail advertisements
- Post links on the company blog to the YouTube videos
- There is no method to effectively direct people to the company videos
58.What can a company do on Facebook apart from their page to create a following?
- Post more updates than usual
- Post controversial posts
- Use several pictures
- Use Groups, both companies originated and posting to other groups
59. What is the term adopted for updates posted by Twitter users?
- Twoots
- Tweets
- Twinks
- Posts
60. How does Facebook track website conversions?
- Remarketing
- Pixel
- Marketing
- Analytics
61. What is the character limit for posts on Twitter?
- No limit
- 100 characters
- 140 characters
- 200 characters
62. What feature does LinkedIn offer for pay accounts?
- Ability to post pictures
- Increased abilities to connect directly and send messages to people
- Ability to post in Groups and create a Group
- Ability to block users
- A second written plan in case management doesn’t like the original plan
- A detailed marketing plan
- A set of actions to be taken if the original plan does not perform as anticipated
- A marketing plan is written just for social networking
64. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
- Hire a web specialty firm
- Implement special software
- Creating landing pages specific for each campaign
- There is no way to know where traffic comes from
65. How can a company use the same material for both traditional and social network marketing?
- Posting a luring comment on Twitter to the company site
- Selling ad space on the company website
- Utilizing a television ad campaign online as well on their site and sites such as YouTube
- Creating a magazine print ad with the company website
66. How do ebooks represent a form of marketing?
- They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
- They are not a form of marketing
- They can be placed on free sites where paid advertisements generate income
- They can be used to defame the competition
67. What are the four P’s of marketing?
- Price, Popularity, People, Placement
- Popularity, Product, Promotion, People
- Product, Price, Place, Promotion
- People, Price, Promotion, Placement
68. What should a company post on Twitter?
- New product launches
- Significant company news
- Occasional day to day posts of interest
- All of the above
69. How is site traffic useful in evaluating marketing?
- Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
- There is no correlation between site traffic and marketing
- Ads can send receivers to a specific landing page, which can be tracked
- Product sales from the company website can be attributed directly to the marketing campaign
70. Which of the following would be leveraging both social networks and traditional marketing?
- Handing out print advertisements with a coupon for a store
- A print advertisement in a magazine which drives people to a website where there is a free trial offer
- Posting an advertisement on a message board
- Hosting a video ad on YouTube not otherwise seen elsewhere
71. What do Connections on LinkedIn effectively represent?
- Random strangers who found the company
- People the company has sold product or services to
- An avenue to disperse coupons
- People and other companies the user is connected to directly
72. What is meant by the “blogosphere”?
- The act of writing a blog
- Specific niche blog community
- The interconnected community of blogs via linking to each other
- Advertising done via blogging
73. What is the main reason traditional marketing will never completely go away?
- It is proven to work time and again
- It is cheaper than social media marketing
- All companies are required by law to use traditional marketing techniques
- There are better tax write-offs for traditional marketing
74. What is meant by Brand Management?
- Creating a consistent image for the company
- Managing the marketing staff
- Management of the marketing budget
- The company executive management team
75. Which of the following can you track with Google Insights and Google Trends?
- Lead growth
- Brand sentiment
- Brand search volume
- Content engagemnt
- All of the above
- Blogging only
- Depends on the company, their product, their audience
- Twitter, Blogs, Facebook
- YouTube