Creative Certification Google Quesion Answers updated 2022

Creative Certification Google Quesion Answers updated 2022

1. Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

Expandable creative
Floating creative
Interstitial creative
Banner creative

2. When you have multiple images to support different creative sizes within a single profile, what action should be taken?

Use a single image and Studio will resize automatically
Create one feed per ad size
Upload the images to Asset Library to generate the different creative sizes
Create one feed and filter by creative dimensions

3. In what section of Studio can users create and manage dynamic profiles?

Dynamic Content
Assets
Admin
Creative

4. Which two preview types can be used to generate a dynamic preview? (select two)

Filter by row ID
Filter by reporting label
Filter by dynamic criteria
Filter by feed element name

5. What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

Expandable creative
Banner creative
Floating creative
Interstitial creative

6. What is the minimum number of exits required for a creative?

7. In what section of Studio can users upload and manage ad files?

Admin
Dynamic Content
Assets
Creative

8. Where are dynamic profiles located?

In the Dynamic Content tab next to advertiser name
In Advertisers under Advertiser association
In the Creatives tab when viewing a dynamic creative
In the Assets tab under Account Details

9. What method for using custom fonts is NOT supported for dynamic text?

Fonts added to Asset Library and linked to a creative in Studio
Fonts stored on a File Transfer Protocol (FTP)
Fonts loaded from Google Fonts
Any fonts uploaded with a creative in Studio

10. What values are included in the targeting column of a remarketing feed?

Floodlight custom variable (“u-var”) values
The advertiser’s cookie values
Third-party cookie values
Floodlight audience list IDs

11. What profile setting allows Studio to match more than one row on impression?

Auto-filter
Quantity
Profile field
Dependent selection

12. What action occurs when assets are uploaded to the Creative section?

Assets are automatically resized
Assets are copied to the Asset Library
Creatives are delivered to Campaign Manager for trafficking
Assets are shared across all advertisers in the Studio account

13.The HTML5 Enabler should be added to which tag in a creative’s HTML file?

<body>
<head>
<div>
<script>

14. What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

Display & Video 360 line item filtering
Data pass
Dynamic targeting keys
Remarketing

15. What feature can be used to target multiple columns in a feed one at a time?

Feed priority
Rotation priority
Prioritized rules
Trafficking rules

16. Which two data types are NOT supported as dynamic elements? (select two)

Numerical fractions
Decimal numbers
HTML5 animations
Text

17. Echo remarketing uses dynamic content from what source?

Custom Floodlight variables
Dynamic rules
A feed
The creative code

18. Which two capabilities are possible with dynamic preview sheets? (select two)

Ability to download and share as a PDF file
Bulk dynamic previews via .csv import
Editing within the preview sheet
External sharing to stakeholders without Studio access

19. What are two benefits of using dynamic creatives in Studio? (select two)

Ability to test different sizes within one creative
Ability to build and traffic only one creative per ad size
Ability to test different content within one creative
Ability to test different ad formats within one creative

20. Which two video formats can be built as Rich Media in Studio? (select two)

Video Player-Ad Interface Definition (VPAID)
In-banner video MPU
Video Ad Serving Template (VAST)
YouTube TrueView

21. What is the Asset Library file size limit per upload for non-video files?

15MB
5MB
10MB
20MB

22. What is the method most often used to define the dynamic content for a creative?

Campaign Manager
Spreadsheet
Code within the creative
External API

23. What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?

Google Web Designer
QA Helper extension
IAB VAST tag tool
Creative Preview app

24. Which two options must be true to use open optimization? (select two)

Only one row in the feed must be eligible to be served
The dynamic feed must include a row with “optimize” in the cell
More than one row in the feed must be eligible to serve
In “Step 3: Manage Rules” rotation must be set to “Optimized”

25. What is the proper format for geo-targeting a location in a feed?

Los Angeles, United States, California
Los Angeles, California, United States
Los Angeles,California
Los Angeles, United States

26. In what section of Studio is user access managed?

Admin
Creative
Assets
Dynamic Content

27. Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

Placement ID
Site ID
Canonical geolocation
Floodlight ID

28. What steps should be taken under Manage Data to upload a new feed to the Studio profile?

Select an existing source and update the content with the new feed
Select New Content, then Content source, and click “Start import”
Select “New profile field” and enter a name in the text field
Select New Feed and then click “Start import”

29. What are three benefits of filtering by creative dimensions? (select three)

Lets dynamic campaigns scale as more creative sizes are added
Allows for less columns which reduces the dynamic response data sent from the ad server to the creative
Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
Easier to remove and add creative sizes in the feed

30. What is the Asset Library file size limit per upload for video files?

80MB
60MB
50MB
100MB

31. In what product are dynamic targeting keys created?

Search Ads 360
Studio
Campaign Manager
Display & Video 360

32. Which two methods can be used to build dynamic creatives for Studio? (select two)

Hand-coded HTML + JavaScript
Google Web Designer
Adobe Edge Animate
Libraries such as jQuery or CreateJS

33. When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click “Apply”
Enter one creative size, select the creative for that size, and click “Apply”
Enter the creative size and click “Apply”
Select all creative sizes and click “Apply”

34. To create a dynamic profile, what steps must be taken in the Dynamic Content section?

Add the dynamic Enabler code from the Generate Code section to the creative
Under the advertiser, click “New Profile,” update the name then click “Create”
Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”
Go to Studio Campaign, upload a dynamic creative, and click “Save”

35. What dynamic strategy allows flight scheduling of dynamic creatives?

Weighted rotation
Campaign Manager Placement ID
Start and end date scheduling
Dynamic targeting keys

36. To preview a creative on a blank page, what option should be selected from the dropdown?

Blank page
Sample website
Custom URL
On screen

37. In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

Generate the code
Set up the reporting dimensions
Publish the creative to Campaign Manager
Review the preview sheet

38. Which two methods can be used to connect dynamic data to an element in the creative? (select two)

Custom Floodlight variables
Binding in Campaign Manager
Binding in Google Web Designer
Custom JavaScript

39. What does optimization prioritize when used for dynamic creatives?

The best performing creative in Campaign Manager
The best performing rows in the feed
The best performing placement in Campaign Manager
The best performing columns in the feed

40. To build an expanding creative, which three panels must be included in the HTML? (select three)

Collapsed
Auto-expand
Main
Expanded

41. When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

Retransform the feed
Confirm the feed is complete with no warnings
Check if the correct feed filtering parameters were applied in the preview panel
Re-upload the feed

42. What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

Ability to apply additional filtering logic to the Google Merchant Center feed
Built-in abilty to use Google’s recommendation engine
No row limit for the Google Merchant Center feed
Updates to the Google Merchant Center feed are automatically synced in Studio

43. Which two columns are required in a feed? (select two)

Clickthrough URL
Unique ID
Headline text
Reporting label

44. Where is the dynamic path for an asset found?

In the General Info section
In the Creatives section
In the Account Summary page
In the Details section of the selected asset

45. What user access level allows read and write access to create or edit a dynamic profile and feed?

Content Reader
Dynamic Content User
Content Owner
Content Writer

46. Which types of assets can be used in Studio? (select two)

.jpg
.eps
.png
.tiff

47. What are two creative elements that can be dynamic? (select two)

Ad border
Clickthrough URLs
Text
Creative type

48. How many Studio profiles can a dynamic creative be linked to?

2
1
3
Unlimited

49. Which three creative types are allowed when using VPAID creatives? (select three)

HTML5 non-linear
Banner
Interstitial
Full-screen expanding

50. What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

Add 10 columns with a different audience ID in each column
Add 10 rows and 10 columns with an audience ID in each row and column
Add 10 rows with a different audience ID in each row
Add 10 comma-separated audience IDs into one cell

51. What step must be taken before initiating a fullscreen expansion?

Add a polite loader
Establish a connection to your dynamic feed
Determine the size of the screen
Check that the Enabler has been initialized

52. How can a Studio profile be edited without impacting the live campaign?

Create a new profile using the existing feed
Edit the feed
Create a draft version of the profile
Retransform the feed

53. When should the dynamic creative be uploaded to Studio?

AFTER creating the feed and Studio profile, but BEFORE publishing the profile
AFTER creating the feed and publishing the Studio profile
AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
AFTER creating the feed, but BEFORE creating and publishing the Studio profile

54. To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

Semi-colon (“;”)
Pipe (“|”)
Comma (“,”)
Percent sign (“%”)

55. Which three elements are required for a dynamic creative? (select three)

Studio profile
Dynamic content
Asset Library
Studio creative

56. When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

Enabler.clickthrough()
Enabler.exitOverride()
Enabler.exit()
Enabler.exitOnQuery()

57. How can a dynamic preview sheet be removed from a Studio profile?

Open the preview sheet and click “Undo”
Delete the preview sheet
Edit permissions to the preview sheet
Archive the preview sheet

58. Which three rotation settings are available in Studio? (select three)

Random
Sequential
Weighted
Optimized

59. When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
BEFORE the Enabler has been initialized and dynamic content is accessed

60. When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

Asset dimensions
A preview of the individual asset
Creatives that use the asset
Dynamic path

61. Which two targeting types are supported in Studio for dynamic creatives? (select two)

Geo-targeting
Audience targeting
Language targeting
Device targeting

62. Which three components are available in Google Web Designer? (select three)

Tap Area
YouTube Video Player
Maps
Counters

63. What do “counters” measure in Studio?

Length of time a video creative is played
Number of times an action is taken within a creative
Elapsed time interacting with a creative element
Number of users that did not interact with a creative

64. What field type is used for data pass targeting in a dynamic profile?

Remarketing Value
Display & Video 360 Line Item Id
Campaign Manager Site ID
Custom value

65. Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Designated weights
Click-through rate (CTR)
Click-through-conversion rate
Impression-to-view rate

66. What feature allows users to create a dynamic field without needing to upload a feed?

Constant matching
Profile field
Filter by feed row ID
Feed scheduling

67. Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

Google Merchant Center
CSV
XLS
Google Spreadsheets

68. In what section of Studio are creative images and videos stored?

Assets
Dynamic Content
Admin
Creative

69. Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

Reporting dimensions in Studio
Rotation options in Studio
Targeting rules in Studio
Code within the creative

70. When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

Weighted rotation
Optimized rotation
Sequential rotation and prioritized rules
Prioritized rules

71. Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

Apps allow you to send push notifications
Apps are easy to access on the app store
Apps generally work on more mobile devices
Apps allow you to collate more data on your customers

72. When should you use AMPHTML ads? (Choose two.)

When your goal is to provide faster ad experiences.
When your goal is to maximize the reach and scale of your campaign.
When your goal is maximum creative control.
When your goal is to provide safer ad experiences.

Creative Certification Exam

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

About this exam

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

Project Manager

Creative Developer

Designer/Animators

Creative Director

Creative Certification Google Quesion Answers updated 2022

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