Search Engine Optimization SEO Question Answers Fiverr Test

Hope this will help you to crack relevel exams

Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engine results. The aim is to increase organic (unpaid) traffic by making the website or its pages more appealing to search engines. This is done through various techniques such as keyword research, content creation, link building, and on-page optimization. The goal of SEO is to improve the website's visibility and ranking in search engines, which can lead to increased organic traffic and improved online visibility.

To increase organic (unpaid) traffic by making a website more appealing to search engines, you can use the following strategies:

Keyword research: Research keywords that are relevant to your website and incorporate them into your content and meta tags.

Content creation: Create high-quality, original, and relevant content that provides value to the user.

On-page optimization: Optimize your website's technical aspects, such as title tags, meta descriptions, header tags, and image optimization, to improve search engine visibility.

Link building: Acquire high-quality backlinks from reputable websites to increase the credibility and authority of your website in the eyes of search engines.

Mobile optimization: Ensure your website is mobile-friendly and has a fast loading speed to provide a positive user experience.

Local SEO: Optimize your website for local search by including your location, contact information, and business hours on your website and in local directories.

Social media presence: Establish a presence on social media platforms and engage with your audience to increase brand visibility.

Implementing these strategies consistently and monitoring your website's performance through tools such as Google Analytics will help you make improvements and attract more organic traffic.

Search Engine Optimisation. Useful for Relevel Digital Marketing MCQ Tests 

1. Followerwonk is a tool that allows you to

• Search internet data for other websites like yours
• Follow competitors keyword searches
• Search the bios of Twitter users
• None of the above

2. Google is more inclined towards keywords found

• In the middle of title tags
• At the ending of title tags
• In the beginning of title tags
• None of the above

3. Google prefers lengthy content over content that contains approximately

• 1500 words
• 3000 words
• 500 words
• None of the above

4. Google webmaster tools can help you with

• Determining missing or duplicate meta description or title tag
• Providing keyword ideas
• Monitoring competitors
• None of the above

5. How do sitemaps help a website with search engines?

• Google and Yahoo! Give higher rankings to websites with better sitemaps
• They help users understand a website better
• Search engine spiders can reach more pages on a website because of sitemaps
• None of the above

6. If someone wants to get more deep-linking for the website, what type of links are they asking for?

• Links that are gotten from influential websites
• Links that point to particular pages well inside their site structure
• Links that point to the brand information of your website
• None of the above

7. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

• Traffic jacking
• View jacking
• Page jacking
• None of above

8. What does the 302 server response code signify?

• The page has temporarily moved
• It signifies conflict, too many people wanted the same file at the same time
• The page has been permanently removed
• The method you are using to access the file is not allowed

9. Which of the following are important components of technical SEO?

• CPC
• CRM
• Usability
• User testing

10.  A friendly URL is

• The URL with cryptic text ad a lot of numbers
• Short, with recognizable text
• Short, with recognizable text and relevant keywords
• None of the above

11. Why are long-tail searches closer to resulting in purchasing items?

• Because they already have a precise idea of what the user is looking for
• Because long-tail searches are popular
• Because they are easier to compete
• None of the above

12. Which of these is not a metric used in link building?

• Domain authority
• Number of links
• Number of advertisements
• None of the above

13. Which of these are not phases in the keyword in the keyword research?

• Identifying keywords and exploring their competitiveness
• Using the keyword research tool to get keyword ideas and removing the generic keywords
• Using the keyword research tool to discover broken links and error pages
• None of the above

14. Which of these activities is not recommended when it comes to acquiring backlinks for your website?

• Publish guest articles on fashion blogs
• Promote your website by taking part in fashion forums online
• Purchase 1000 links from a website
• None of the above

15. What order represents the structure of leveraging branding?

• Brand Name? Primary Keyword?Secondary Keyword
• Primary Keyword?Brand Name? Secondary Keyword
• Primary Keyword? Secondary Keyword?Brand Name
• None of the above

16. What is the number used to indicate an URL redirect?

• 404
• 301
• 401
• None of the above

17. What is the highest Google page rank a web page can have?

• 10
• 1000
• 100
• None of the above

18. What is the difference between page authority and domain authority?

• One is maintained by Google and the other by Yahoo!
• One is maintained by Google and the other by Moz
• Both are maintained by Moz, one ranks a page and the other ranks the whole domain
• None of the above

19. What is the approximate length of a title tag will be considered by most search engines?

• 120 characters
• 40 characters
• 65 characters
• None of the above

20. What is referred to as a hook in link building

• The element of a content that makes a potential linker interested in your content
• The code used to embed a link on someones website
• The part of an URL that contains a keyword
• None of the above

21.  What do you use to search for exact phrases in Google?

• Hyphen (-)
• Asterisk (*)
• Quotation Marks (“)
• Exclamation Point (!)

Are RSS/Atom feeds returned in Google’s search results?

• Yes
• No

22. What is Anchor Text?

• It is the main body of text on a particular web page
• It is the text within the left or top panel of a web page
• It is the visible text that is hyper linked to another page
• It is the most prominent text on the page that the search engines use to assign a title to the page

23. An HTML sitemap provides a list of internal links on a website accessible to users.

• True
• False

24. All major search engines are case sensitive.

• True
• False

25. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

• Yahoo Search Term Suggestion Tool
• Alexa
• Google Traffic Estimator
• Google Trends

26. Which of the following statements is correct with regard to the images on a page?

• Images cannot be crawled by the search engines
• Important keywords related to the image should also be placed in the ALT text
• Images should always be kept close to the top of a webpage
• Image maps should be used while including the images

27. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

• The FAQ page for www.reddit.com
• Google’s FAQ page
• Pages about “help” within www.reddit.com
• The request page for re-indexing of www.reddit.com

28Which of the following is a white hat SEO technique?

• Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
• Filling your pages with keywords, whether relevant to the page content or not.
• Adding keyword-rich meta titles.
• None of the above.

29. What type of sitemap is the most important for SEO?

• Mobile
• XML
• HTML
• Image

30. What is the most common fix for duplicate content?

• Redirects
• Migrating CMS platforms
• Canonicals
• There is no fix

31. What is the term for optimization strategies that are un reputable but not as bad as black hat techniques?

• Red hat techniques
• Silver hat techniques
• Grey hat techniques
• Shady hat techniques

32. The best way to track performance for technical SEO is metadata.

• True
• False

33. A 500 is an internal server error

• True
• False

34. Which of the following statements about search engine optimization techniques is/are correct?

• Making a keyword bold does not influence the way that the search engine looks at the keyword
• Websites with deep linking are looked at favorably by search engines
• Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
• All of the above

35. What happens during Google’s indexation process?

• Wage data is saved in Google’s database for easy retrieval and ranking.
• Information is gathered from other search engines.
• Documents that Google has received are sorted .
• Meaningful results are generated based upon the user’s search term.

36. What is a meta description?

• A short description of your web page that lets a search engine know what the page is about
• A place to put the keyword for a page
• A description of your company that is displayed above the title tag
• None of the above

37. What is Ego-Bait link building?

• Building content that boosts the self-esteem of users
• Inserting popular celebrity keywords into title tags
• Using content that flatter or interests the webmaster you are looking to get links from
• None of the above

38. What does the No Snippet tag tell a search engine?

• It tells a search engine not to display a description with the pages title and URL
• It tells the search engine to overlook any keywords on a page
• It tells a search engine to ignore the images on a page
• None of the above

39. What does the no archive tag instruct a spider?

• It tells not to index a certain page
• It instructs a spider not a save a cache copy
• It instructs a spider not to follow a certain page
• None of the above

40. What does SERP stand for?

• Search Entry Rating Procedure
• Search Engine Result Page
• Standard Enlisting Rank Protocol
• None of the above

41. While optimizing your website, it is importent to generate the right type of traffic. how does bounce rate help inform this ?

• Shows the percentage of users who entered the website and then went on to visit additional pages.
• Shows the percentage of users who entered the website and then left without viewing any other page.
• Shows the percentage of users who decided to go back to the source from which they found your site.
• Shows the percentage of users who left your website within ten seconds of viewing the first page.

42. Link building offers all of these advantages except ________.

• Improving search engine rankings and credibility
• Enhancing brand awareness
• Increasing web traffic
• Generating content automatically

43. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

• True
• False

44. Which of the following statement is not true

• Duplicate content affects SEO rankings
• Page titles are the most important on-page element after content
• The quality of the images uploaded on the website affects the SEO rankings
• The website domain has no effect on the SEO ranking.

45. The process of acquiring links from other websites to your own is known as

• Link sharing
• Link building
• Content marketing
• Hyperlinks

46. What does SEM stand for?

• Self Employed Marketers
• Standard Elimination
• Search Engine MarketingF
• None of the above

47. What does search engine saturation mean?

• The amount of websites competing for a particular keyword
• The limit of a search engines indexing capacity
• The amount of pages of a website indexed by a search engine
• None of the above

48. What does broken link building tactic include?

• Finding broken links on web sites and notifying the webmasters
• Fixing internal links on ones website
• Hosting redirects from broken links on our own website.
• None of the above

49. Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

• Keyword stuffing
• Keyword density
• Keyword research
• None of the above

50. The Nofollow attribute:

• Does not count as a vote of approval but passes on link juice
• Does not pass on link juice but counts as a vote of approval
• Does not pass on link juice and does not count as a vote of approval
• None of the above

51. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

• Traffic jacking
• Hi jacking
• Black jacking
• Page jacking

52. Where are you able to submit a sitemap to Google for indexing purposes?

• Google Search Console
• Moz
• HTML
• Directly in search results

53. If a website sells links, what actions does Google recommend to avoid being penalized?

• The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
• Only Paid text links to nonprofit websites should be accepted
• Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
• Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

54. Which of the following activities could be looked down upon by Google per their quality guidelines?

• Using automated website submission software
• Loading pages with irrelevant links
• Registering misspellings of well-known websites
• All of the above

55. What is usually the most impactful landing page for an inbound link to link to on a site?

• The sitemap
• The contact page
• The home page
• The page you’d like to improve rankings for

56. Suppose you want a page to pass on value but not to be indexed, which tag would you use?

• Meta robots = no index, no follow
• Meta robots = no index, follow
• Meta robots = index, no follow
• None of the above

57. The canonical tag is used to inform search engines

• Which URL count as authoritative when dealing with several URLs leading to the same page
• Which pages is the homepage of a website
• Which pages should not show up in SERPs
• None of the above

58. The Meta Robots tag should be placed in which part of an HTML file?

• The head area
• The main body
• The footer r bottom of the page
• None of the above

59. Page speed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include:

• Optimization of images, keyword density, and friendly URLs,
• Optimization of images, reducing server response time, browser cashing and avoiding redirects
• Optimization of images, optimization of videos and monitoring statistics
• None of the above

60. Should responsive design be favored over websites with separate versions for mobiles and computers?

• It does not make a difference
• No. Separate versions are better
• Google prefers websites with responsive design
• None of the above

61. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

• The frequency with which the content of the website is updated.
• The number of pages containing information relevant to the site’s purpose.
• The number of inbound natural links related to the site’s theme or keywords.
• All of the above.

62. Cloaking is a black hat SEO technique that involves:

• Increasing the keyword density on the web pages
• Hiding the keywords within the webpage
• Offering a different set of web pages to the search engines
• Creating multiple pages and hiding them from the website visitors

63. What does the 302 server response code signify?

• The page has been permanently removed
• The method a visitor is using to access the file is not allowed
• The page has temporarily removed
• The request is too big to process

64. Which of the following statements about Google Sitemap is/ are correct?

• Repeated submission of the Sitemap to Google could be penalized
• You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
• The Sitemap acceptable to Google follows an XML format
• All of the above

65. How are sitemaps important for the search engine optimization process?

• Sitemaps help the search engine editorial staff manually review a website.
• The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
• Sitemaps help the Googlebot see the full scope of pages on a from the website.
• None of the above.

66. MOZs keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in:

• Link building
• URL structuring
• Keyword research tools
• None of the above

67. Keyword research helps you:

• Determine the keyword density on your website
• Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
• Find out how to use keywords in the content
• None of the above

68. Indexing of websites on the internet for the use of search engines is done by

• Algorithms
• Spiders
• Quality Raters
• None of the above

69. If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?

• Leverage branding
• White hat SEO
• Black hat SEO
• None of the above

70. If you want to create friendly URL, which character should you use to separate words in such URL?

• Hyphen (-)
• Underscore (_)
• Space (%20%)
• None of the above

71. Which black hat SEO technique detects the search engine bot and “feed” it with a different HTML code than the HTML actually served to user?

• Keyword Stuffing
• Over-Optimized Alt Description
• Cloaking
• Paid Links

72. What authorizes payments for e-businesses and online retailers?

• Payment gateway
• Authorization code
• Merchant account
• None of the above

73. When consedering HTTP vs. HTTPS pages on a site , its good to have a mix of both

• True
• False

74. Which of the following website design guidelines have been recommended by Google?

• Having a clear hierarchy and text links
• Every page should be reachable from at least one static text link
• If the site map is larger than 100 or so links, you should break the site map into separate pages 9.0
• All of the above

75. Which of the following are requirements in a robots.txt file?

• *Disallow: [URL string not to be crawled]
• Allow: [URL string to be crawled]
• Sitemap: [sitemap URL]
• *User-agent: [user-agent name]

76. The process of acquiring links from other websites to your own is known as

• Link sharing
• Link building
• Content marketing
• Hyperlinks

77. What is keyword density?

• The total percentage of times a keyword appears on a web page compared to the total number of words on the page
• The total number of keywords appear on the title of the content uploaded on the webpage
• The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
• The number of times the keyword is used / (DIVIDED BY) the total word count on page

78. Which of the following statements about google sitemap is are correct?

• It is a form of XML.
• It stands for Really Simple Syndication.
• Its main goal is to display static information.
• All of the above.

79. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

• True
• False

80. What happens during Google’s indexation process?

• Webpage data is saved in Google’s database for easy retrieval and ranking.
• Information is gathered from other search engines.
• Documents that Google has received are sorted .
• Meaningful results are generated based upon the user’s search term.

FFFFFFFFFFFFFFFFF

81. Where does the “mobile-friendliness” test live?

• Google
• Moz
• Screaming Frog
• SEMRush

82. Which of the following statements regarding website content is correct?

• If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
• Linking to a page inconsistently does not affect the way Google views the page/s.
• Placeholders for pages which do not have content are never viewed as duplicate content by Google

83. Which of the following statements about RSS is/are correct?

• It is a form of XML.
• It stands for Really Simple Syndication.
• Its main goal is to display static information.
• All of the above.

84. Which of these are tools used in the auditing process?

• Google Search Console
• Screaming Frog
• Moz
• All of the above

85. The following robots.txt meta tag directs the search engine bots <meta name=”robots” content=”noindex” />

• Not to index the homepage and not to follow the links in the page
• Not to index the page and not to follow the links in the page
• To index the page and not to follow the links in the page
• Not to index the page but to follow the links in the page

86. Domain authority is a metric maintained by?

• Google
• Moz
• Bing
• None of the above

87. Which of the following statements is correct with regard to the images on a page?

• Images cannot be crawled by the search engines
• Important keywords related to the image should also be placed in the ALT text
• Images should always be kept close to the top of a webpage
• Image maps should be used while including the images

88. The Google My Business is a free service for commercial businesses.

• True
• False

89. Which on-page element carries the most weight for SEO?

• The title tag
• The meta keywords tag
• The headers (H1, H2, H3, etc)
• All are Correct

90. Pages that are linked from other search engine is known as

• crawled pages
• unindexed pages
• indexed pages
• uncrawled pages

91. Your page isn't ranking well on organic results. What's going wrong?

• Your content isn't up to date enough
• Your page speed is too low
• Your domain authority is too high
• You didn't overstuff your keyword

92. SEO can help SEM by (Select all that apply):

• Improving quality score
• fasten the ads approval
• Reducing Cost-Per-Click
• None above

93. Keyword research allows you to ___________(Select all that apply):

• Learn about your customers interests
• Build a website
• Determine which keywords to target
• None of the above

 

94. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

• Set campaign goals.
• Conduct a technical audit.
• Conduct a backlink audit.
• Determine keyword strategy.

95. Which search query would be most difficult to determine search intent?

• Microsoft Office 365
• LinkedIn login
• XBox live coupon
• LAX airport directions

96. You are optimizing a large e-commerce website. Which strategy will likely yield the most organic traffic?

• Launch a Smart Shopping Campaign in Google Ads.
• Optimize the home page of your website.
• Optimize each product page with a unique product-specific keyword.
• Optimize your product category pages.

97. Google's Search Quality Evaluator Guidelines describe that experts should write content, especially YMYL content. This is one of the principles seen in the commonly used acronym ____

• A.C.E
• L-E-A-F
• T.R.U.S.T.E.D
• E-A-T

98. Why might using a subdirectory in place of a subdomain be beneficial?

• Using a subdirectory is never preferable to using a subdomain.
• The subdirectory will allow for keyword dilution.
• The subdirectory will benefit from the backlinks the domain has acquired.
• The subdirectory is better for the end user experience.

99. You notice that you have a backlink originating from a spam website, and you cannot get the site to remove it. What should you consider doing?

• Disavow the link.
• 301 redirect the link back to the spam site.
• Add the link to robots.txt.
• Remove the page to which the link is pointing.

100. What is the best way to provide a search engine with crawl instructions?

• Use a robots.txt file
• Use the tag
• Use the search engine's Remove URL tool
• Use structured data

101. Which acronym is used to describe the page a user sees after submitting a search?

• SERT 
• INDX
• PARS
• SEM

102. Which technique is an example of black hat SEO?

• cloaking
• keyword research
• useful content
• on-page optimization

103. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

• Register her business with a Google My Business account.
• Use the pharse "local accountant" as a keyword to focus her website on.
• Focus on short-tail keywords.
• Leave a link to her website in the blog comments of popular accounting websites.

104. What is the anchor text in this code sample?

<a href="catalog/gloves.html">Blue Gloves</a>

• lue Gloves
• href
• catalog/
• gloves.html

105. ____ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

• HTTP/2
• Log file
• Cron job
• Resource packet

106. Which page title references content that is evergreen

• Mega List of Teams Going to the Olympics
• How to Reheat Pizza
• Complete Coverage of Microsoft's Latest Announcement
• The Future of SEO in 2020

107. What type of data can you find in Link Explorer?

• The keyword density of a backlinking page
• The relevance between domains
• Pages linking to a competitor’s site
• None of the above

108. What is anchor text in SEO?

• It is the main body of text on a particular web page.
• It is the text within the left or top panel of a web page.
• It is the visible text that is hyper linked to another page.
• It is the most prominent text on the page that the search engines use to assign a title to the page.

109. What is the largest page size that googles spider will crawl?

• 100 KB
• 1000 KB
• 2GB
• No set limit exists - google may crawl very large pages

110. What Does The Term "Sandbox" Mean In SEO?

• The Box With Paid Ads That Appear When You Perform A Search.
• This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
• A Special Category Of Sites That Are Listed In Kid-safe Searches
• The First 10 Search Results For A Particular Keyword.

111. The most common reasons why many ecommerce web pages are not being indexed (Select all relevant answers)

• Poor crawl efficiency
• Duplicate content
• Poor SEO
• Error in Product listing