Google Digital Garage Fundamentals of Digital Marketing Final Exam Questions
Digital Marketing
Digital marketing has become an
essential part of today's online world. It's one of the best ways to grow your
business regardless of industry or size. To build your company and revenue, you
need to use the most effective digital marketing strategies.
Digital Marketing Strategies
Search engine optimization (SEO) is
one of the most effective digital marketing initiatives today. Search engine
optimization often goes hand in hand with content marketing. When the customer
is conducting research for any items to buy, or searching for any information,
they will probably click on one of the very first five results that appear on
Google search results. With this in mind, the marketing team wants to ensure
their article appears in those top results. This is done by optimizing content
for user experience and ensuring the technical elements are in place to enable
search engine crawlers to easily find and index this content.
These Questions will be helpful to pass all pre recruitment job tests like relevel (unacademy) digital marketing test etc.
1. When looking to advertise a new
business online, what is one of the major benefits of display ads?
They are seen by everyone
They have higher click-through rate
They
can come in many different formats
They don’t cost too much to set up
2. Search engines see the content on a
website as written code. How can you help search engines identify the images on
your website?
Place them well within your text
Make them eye-catching
Put branding on them
Give
them descriptive names
3. When looking to optimise the
performance of a website to improve its search engine ranking, using ‘long tail
keyword terms’ in your SEO plan often allows you to.
Outrank lots of larger, more established
companies
Find
more opportunities
See more traffic than short tail
keywords
Perform better on social media
4. A lot of factors can affect how well
a website will rank on search engines. What role does metadata have in this
process?
Helps your website stand out from the
competition
Allows you to input lots of keywords so
that you appear for all of them
Provides
search engines with more consistent and clear information about what’s on the
website
Allows you to place sales promotion
offers within the search results
5. Fill the blank: When managing SEM
campaigns, the best way to optimise your quality score is to improve the _ of
your keywords, adverts, and landing pages.
relevance
conversion
clicks
importance
6. What is the most important thing to
consider when optimising a search engine marketing campaign?
Increasing the bid for the keywords you
are targeting
Increasing
the relevance of the keywords, ads, and landing page
Adding lots of keywords to the campaign
to get more traffic
Continually changing the ad copy
7. Local directories are a great tool
for getting noticed locally online. What would be the first step in using a
directory?
Research competitors
Create
a listing
Create an ad
Post a link
8. When looking to promote your products
and services locally, what are the benefits of using search engine ads?
Everyone uses search engines
You can target ads to a specific
geographic area
You
can target ads to specific genders
Search ads are cheaper than display adverts
9. Using social media for business
purposes can be very different to running personal profiles. If you’re looking
to attract people to your social network, what tone of voice should you
consider?
Stern and Serious
Serious and Honest
Fun and Inviting
Engaging
and Inviting
10. When it comes to mobile, how would
you define usability?
The visitor’s time navigating your site
The
visitor’s experience on your site
The visitor’s general time on your site
The vistior’s purpose when on your site
11. When looking to advertise your
business to mobile users, social media advertising can be really effective
because…
it allows you to target people who have
ad blockers enabled
it can be seen by people who aren’t
logged into their accounts
it
allows you to target people based on their likes and interests
it doesn’t cost too much to spread your
ads far
12. How would you classify the content
distribution channel that uses influencer and outreach marketing to increase a
brand’s reach?
Paid
Owned
Earned
Published
13. When it comes to email marketing,
what do we mean by the term A/B testing?
A/B testing means you can split your
contacts alphabetically
A/B testing means you send the same
email twice to the same people
A/B
testing means splitting your audience and sending each of them a different
variation of your email
A/B testing means it is spell checked
and proofed, prior to hitting send
14. When creating video marketing
content on a budget, what is the first thing you should consider doing?
Shooting as much as you can and culling
it later
Finding editing software
Finding equipment to use
Planning
your content
15. What can you do to help your videos
appear in search results?
Make the content really interesting
Give
detailed descriptions of its content
Clearly brand your videos
Include calls to action within the
videos
16. When using analytics on your
website, what do we mean by the term ‘conversion’?
The act of a user coming from a certain
geographical location
The act of a user spending a certain
amount of time on the site
The act of a user meeting a specific
metric
The
act of a user completing a goal
17. When it comes to web analytics, what
insights can you gather using analytics tools?
What websites users visit after leaving
your website
How you currently rank in search engines
How
people interact with your website
How people interact with your
competitors’ websites
18. What is the benefit of using digital
data?
It
can help you make informed decisions and improve online performance
Digital data is always 100% accurate
Digital data allows you to save money on
offline analytics
Using digital data allows you to
automatically reach more customers
19. When creating a presentation based
on lots of data, what principle should you bear in mind?
Show all the information available, to
give your audience as much context as possible
Tailor
your approach to your audience in order to tell a better story
Stick to visual graphics only, as
everyone will prefer this presentation format over tables and text
Present all information in the same way
because everyone interprets things similarly
20. When trying to increase the product
sales on your website, one way to achieve this is to_________?
send multiple follow up emails once a
purchase has been made
show them remarketing ads with a variety
of products
provide
the customer with relevant suggested purchases
include a pop up on your website that
they have to action before continuing
21. How can businesses benefit from
using analytics on their website?
It
will show you where your audience comes from
It will list which pages your audience
does not like
It will show where your customers go
after they’ve left your site
It will show you why your audience visit
your site
22. When considering whether to have a
web presence for your business, which of the following is not a major factor?
Technology
Cost
Scope
How
long you’ve been in business
23. What’s the first step in the search
engine optimisation process for your website?
Off-site optimisation
Keyword
research
Writing fresh content
Setting an ad budget
24. A lot of factors can affect how well
a website will rank on search engines. What role does metadata
have in this process?
Helps your website stand out from the
competition
Allows you to input lots of keywords so
that you appear for all of them
Provides
search engines with more consistent and clear information about what’s on the
website
Allows you to place sales promotion
offers within the search results
25. Websites are hosted on a server and
each of these servers has its own unique IP address. What does the ‘IP’ stand
for?
Internet Position
Internet Placement
Internet Privatisation
Internet
Protocol
26. Fill the blank: ‘Search engines _
the internet to discover content.’
index
crawl
investigate
rank
27. When optimising a website for
search, what impact do meta and title tags have on the search engine?
They are hidden messages that have no
bearing on search engines
They are the on-page content that
appears on your homepage, telling search engines what you do
They are automatically generated and
help websites rank within search engines
They
are embedded messages that help the search engine determine what’s on the page
28. Web analytics can tell you many
things about your online performance, but what can analytics tools not tell
you?
What your customers are doing on your
website
Where your customers have come from
before visiting your website
Where
your customers go after leaving your website
What your customers are looking for on
your website
29. You notice that when people see
images of your products online, you have an increase in conversions or sales.
Which customer touchpoint could you use to take advantage of this insight?
Shopping bags
Blog content
YouTube
Social
media
30. When you’re building a business
website, what purpose does a server have?
It manages your website
It
hosts your website
It promotes your website
It secures your website
31. Imagine a customer has downloaded an
app made by their local hardware store. How could that business connect with
their audience through the app?
Call the customer when there is an offer
they’d enjoy
See where their customers are and
monitor their shopping behaviours
Send
them offers when they enter a certain geographical area
Add items to their in-app basket that
you think they’d like
32. When running a search engine
marketing campaign, what goal do you expect to achieve by having conversion
tracking on your site?
To see personal data about the person
who bought from you
To
understand what is working and what is not
To increase your budget to get more
traffic
To advertise internationally more easily
33. When advertising using Search Engine
Marketing (SEM), you only pay…
when your ad appears within the search
results
when a conversion happens on your
website
when
your ad is clicked by someone
when someone stays on your website for
more than 2 minutes
34. What can you achieve if you divide
your search engine marketing account into relevant campaigns and ad groups?
Drive more traffic to your website
Target more people in different areas of
the world
Ensure
people see relevant ads that relate to their search query
Stop using negative keywords
35. Mobile apps are a great tool to
engage with customers on the go. What is one of the major benefits of a mobile
app over a website?
Apps
allow you to send push notifications
Apps are easy to access on the app store
Apps generally work on more mobile
devices
Apps allow you to collate more data on
your customers
36. Fill in the blank: When search
engines use factors like geolocation, IP address and location-based search
terms to produce geographically tailored results, this is called _____________.
Local
Search
Geo search
Mobile search
Organic search
37. What are three key considerations
when evaluating keywords for search engine optimisation?
Competition, cohesiveness, relevance
Frequency,
competition, relevance
Relevance, cohesiveness, execution
Frequency, execution, relevance
38. Which search query would trigger an
ad based on this keyword: [London portrait photographer]?
Portrait photographer London
London photographer
London
portrait photographer
Photographers in London
39. To improve your website’s SEO
performance, when should you consider updating your SEO plan?
When you write a new blog post
When you have a sale or promotion
When
you add a new service or product
When you employ new staff
40. Why is it important to reach
customers on their mobiles when advertising locally?
People
use their phones while they are on the go
Ads are smaller in mobile devices and
therefore cheaper
People prefer to receive adverts on
their mobile
Everyone has a mobile phone
41. When looking to promote a business
on social media, what is a good way to grow your social media following or
engagement quickly?
Paid
advertising
Pay for followers
Follow all of your competitors’
followers
Overuse hashtags
42. When designing mobile advertising
campaigns, what is a best practice to identify which keywords to target?
Ask your audience what they search for
when looking for similar products
Use
the Google Keyword research tool or Bing Keyword research tool
Use a tool to harvest the keywords your
competitors are using
Use all the usual keywords from your
website in your advertising account
43. Because online attention spans are
shorter, a great hook or opening sentence is important to draw people in.’ What
is this a best practice example of?
Writing
engaging online copy
Keeping the target audience in mind
Understanding the user journey
Being consistent in your approach to
copy
44. What type of tool can be used to
monitor and evaluate your social media audience’s actions on your website?
Content scheduling tools
Audience profiling tools
Social media analytic tools
Website
analytic tools
45. Which of the following is a core
benefit that content marketing can bring to a business’s online presence?
It
can improve sales by directing more traffic to your website
It can enable a business to create a
bank of content, which can be reused to create ads
It helps a company identify its biggest
competitors
It provides you with another channel to
push sales and promotional messages to customers on a regular basis
46. When looking to get noticed locally
online, what information should you ensure is on your website as a minimum?
Your social media links
An interactive map
Your
physical location details
Business registration number
47. Digital marketing isn’t just about
selling your products internationally. It can be used to great effect for local
businesses. What do we mean by ‘local businesses’?
A
business that operates from a specific geographic location
A business that is within a 5km radius
from the customer
A business that has existed within a
community for more than 5 years
A business that only provides a service
based product
48. Which of the following would be described
as a good business goal to set for your social media campaigns?
Increase staff morale
Increase
audience engagement
Increase customer satisfaction
Increase overall profit
49. There are lots of social media
platforms out there, but what is a benefit of using smaller, more niche social
media platforms for your business?
People on niche platforms are more
likely to engage with you
Your
content will be put in front of specific audiences
Your content will be seen by a mix of
different people, gaining more views and likes
It enhances your brand to be seen on
more specific social media platforms
50. What are the benefits of using
social media when looking to advertise your business locally?
People trust local businesses on social
media
You
can target ads to a specific local audience
You can make video ads promoting the
area
People use social media more than they
use search engines
51. Which of the following is the most
accurate analogy for a display advertising network?
A targeting option for publishers
A
marketplace between online publishers and advertisers
A payments system for online ad
campaigns
A targeting option for advertisers
52. What is one of the benefits of using
templates for your email marketing campaigns?
You
can reuse the same template
They are always free
You can duplicate the design of your
website
Templates work better on mobile
53. Why is it important that you set
goals when planning your display ad campaigns?
To help determine the best way to
collate customer data
To
help determine the performance and allow for optimisation
To help determine where your budget will
be spent
To help determine the performance of
your competition
54. If the analytics for your video
campaign shows people are only watching the first few seconds of your video,
what can you do to try and amend this?
Change the colours to be more
eye-catching
Change how much your branding is shown
in the video
Update
the description to tell people more about the video
Delete the video and try again with
edited content
55. When using display advertising, what
could you include in an ad to achieve the goal of driving more sales?
Promotions
and special offers
Personalised messages
Location specific information
Product shots and detailed information
56. Which of the following factors can
impact the open rate of your email campaigns?
The amount of links contained in the
email
The number of images in your email
The opportunity for customers to opt-out
The
subject line of the email
57. When planning your display
advertising, what does the word ‘placement’ mean?
The
exact location of your ad on a particular page of a website
The size and position of your ad
The exact location of your ad on search
engine results pages
The position of text within your ad
58. Which of the following is a benefit
of display advertising over search advertising?
Display advertising is cheaper than
search advertising
Appearing
on relevant websites offering advertising space
Ads can appear at the top of search
engine results pages
Display ads are more likely to be
clicked on
59. When using analytics programmes on
your website, which of these do not fall under the category of a dimension?
The device users access the site with
The
time a user spends on the site
The browser a user uses to visit the
site
The geographical location of the user
60. How can your business benefit from
video without making one yourself?
Advertising
on other people’s videos
Commenting on other people’s videos
Sharing other people’s videos
Interacting with other people’s videos
61. When discussing display advertising,
what is an ad network?
A way to get free traffic to your site
A directory of lots of websites that
sell the same products as you do
An online store of images you can use
within your content
A
platform allowing the advertiser to advertise on websites within the network
62. When using web-based analytics
tools, by segmenting the data you will be able to achieve which of the
following?
Bid higher within your SEM advertising
account
Find
insights that can help you identify where to make improvements
Build better social media profiles
Run advertising in other countries
around the world
63. When using analytics programmes on
your website, which of these do not fall under the category of a metric?
Browser
users use to access your site
Unique visitors to your site
Time users spend on your site
Number of pages viewed per visit
64. When planning your website, what is
one of the key things you should consider?
The order your products will appear on
the site
What
you want your customers to do on the site
How customers will interact with the
site
What your customers want to see on the
site
65. Website hosting servers have their
own unique IP address, what does this address consist of?
Numbers and letters
Numbers
Letters
Letters and symbols
66. When designing content as part of
your content marketing strategy, what does the ‘Think’ stage represent in the
‘See, Think, Do, Care’ framework?
The
consideration phase, when customers start to research potential products to buy
The finance stage, when customers think
about their budgets
The action stage, the moment when
customers commit and purchase your product
The sharing stage, when customers share
images and feedback on your products
67. When defining a strategy for your business,
how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can enable you to offer discounts
that compete directly with your competitors’ pricing
It
can identify how your offering is different in comparison to your competitors
It can give you deeper insight into the
market and their approach
It can reveal which additional regions
you could be operating in so that you can grow your business
Make it easy for people to find a
business on the web
68. Google Search Console “Crawl”
reports let you monitor…?
If potential customers can access your
web pages
If
Google can view your web pages
How people interacts with your website
What information Google records about
your site
69. When using a search engine, what is
the name of a word or phrase somebody types to find something online?
Search phrase
Search term
Search
query
Search word
70. We use them every day, but what is
the overall purpose of a search engine?
To position websites based on how
popular they are
To display websites in a random order to
increase site traffic
To ensure every business gets an equal
number of site visits
To
help the user find the most relevant answer to their query
71. When optimising a website for
search, what impact do meta and title tags have on the search engine?
They are hidden messages that have no
bearing on search engines
They are the on-page content that
appears on your homepage, telling search engines what you do
They are automatically generated and
help websites rank within search engines
They
are embedded messages that help the search engine determine what’s on the page
72. Gaining backlinks to your website is
a great way to improve the SEO performance. What best practice will encourage
people to link back to your site?
Pay people to link back to your site
Write
some great content they will find useful
Ensure your staff link back to your site
Link to them first, regardless of
whether they have anything interesting on their site
73. When advertising on search engines,
if you bid the same as your competitor, having a higher quality score will mean
you appear where in comparison?
Alongside them
Below them
On the next page after them
Above
them
74. Which of the following will be
achieved by including an offer in a Search Engine Marketing (SEM) ad?
It
will help the ad stand out and encourage people to click it
It will guarantee the ad appears at the
top of the search results
It will increase the amount of users
across your entire website
It can increase the quality score of
your ad
75. When fine-tuning paid search ads,
you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation
marks
Apostrophes
Italics
Square brackets
76. If you want to track a completed
order in your website, what would be a proper place to add the conversion
tracking code?
Website’s homepage
Order
confirmation page
Order form page
Contact us page
Reach more people locally, on social
media or on mobile
77. When trying to promote your business
locally, what three key bits of information should be present in your directory
listing?
Business
name, address, phone number
Personal name, business name, postcode
Name, PO box, freephone number
Business name, CEO, company registration
number
78. Fill the blank: When it comes to
promoting a business locally, search engines can _______________ your business
in the search results page if the user is near your location.
prioritise
highlight
hide
promote
79. There are lots of social media
platforms out there, but what is a benefit of using smaller, more niche social
media platforms for your business?
People on niche platforms are more
likely to engage with you
Your
content will be put in front of specific audiences
Your content will be seen by a mix of
different people, gaining more views and likes
It enhances your brand to be seen on
more specific social media platforms
80. Building a plan will help you to
focus your efforts when using social media. What should you consider when
making your social media plan?
Your audience’s data
Your
audience’s interests
You audience’s available income
Your audience’s offline behaviour
81. When building a website for a
business, what type of design should it have in order to be ‘mobile friendly’?
A scaled design
A visual design
A
responsive design
An integrated design
82. Mobile advertising is a great tool
for marketers, but all that good work could be undone if your website isn’t
what?
Optimised
for different devices
Visually engaging
Full of relevant information
Text heavy
83. Which of the following actions would
be most effective for a business to take in order to help them progress towards
achieving their content marketing goals?
Personalising content to make each
customer feel important, taking into account available data about each
individual customer.
Reducing the number of channels used for
content marketing to only those channels with the highest referral numbers,
thus saving money
Identifying audiences who view their
content, and ensuring those specific audiences get targeted in the future, with
the aim of increasing sales
Refining
their content marketing strategy as they go, taking into account available data
and metrics
84. When looking at your email marketing
metrics, Click Through Rate (or CTR) highlights which of the following
insights?
% of people that made a purchase after
receiving the email
% of people that opened the email out of
the total recipients
% of people who clicked on a link in the
email out of the total recipients
%
of people who were sent the email against the total number of conversions made
85. Which of the following is a benefit
of search advertising over display advertising?
Search ads are more likely to be clicked
on
Search advertising is cheaper than
display advertising
Search
advertising allows ads to be created in multiple formats
Search advertising is shown to customers
who are searching for your specific terms
86. When advertisers run online ads that
typically include an image for people to click on, it’s called…
Search Engine Optimisation
Banner advertising
Display
advertising
Webpage advertising
87. Fill the blank: In the world of
display advertising, remarketing is a way to _________.
pay less per click than standard SEM ads
show ads to people before they visit
your website
show
ads to people after they visit your website
display a pop up on your website when
people visit it
88. Which of the following is a key
strategy for distributing your video content?
Share
videos across all of your digital marketing tools
Pick one primary place to share your
video content
Trust word-of-mouth to drive traffic to
your videos
Send out a postcard to relevant mailing
lists
89. How can you attract social media
users to share your video content online?
Tag
them in posts
Use hashtags
Make them funny
Use subtitles
Track and measure web traffic
90. In the world of analytics, the time
the user spent on your site is considered which type of data?
Conversion
Clocking
Metric
Dimension
91. In the world of analytics, tracking
the type of device the user accessed your site by is considered which type of
data?
Conversion
Dimension
Access
Metric
92. What do website analytics allow you
to do?
Set up advertising accounts to drive
continuous improvement
Understand
users’ behaviour and improve the effectiveness of your digital marketing
efforts
Interact with customers on your website
to increase conversion
Predict your users’ next move based on
previous data
93. How do you handle data in analytics
to gain greater insights into our audience’s behaviour?
Partition
Sample
Segment
Extract
94. Why should you avoid focusing on
collecting as much data as possible?
Vast quantities of data will take a long
time to process
Large amounts of data are harder to
store online
The
right information, at the right time, is more valuable
Spreadsheets have a limit on the amount
of information they can store
95. How is a spreadsheet defined?
An
interactive computer application for the organisation, analysis and storage of
data
A static collection of related data
tables that can be queried to locate specific fields
A tool for storing large amounts of
numerical data, but not text-based data
A digital balance sheet to keep track of
financial transactions
96. When building your online product
store, to make it as effective as possible you should look to optimise the
performance by using images in what kind of way?
Use images direct from the internet to
ensure accurate file size
Use images direct from the original
manufacturer
Ensure
images are of a high quality
Use detailed descriptions instead of
images to help search engines
97. Which of these is not a benefit for
businesses using fully integrated e-commerce platforms?
Stock control
Integrated invoicing
The ability to track shipping
Automated
complaints process system
98. Fill in the blank: When you are
considering the layout of the product pages, it is important to put them in
________ order?
price
hierarchical
a constantly changing
alphabetical
99. If a user abandons their shopping
cart without making a purchase, one way to bring them back to complete the
purchase is?
SEM advertising
Social advertising
Retargeting
Email campaigns
Take a business global
100. Fill in the blank: When considering
expanding a business internationally, the best place to start is to__________?
use
online tools to help you understand where there’s a strong demand for your
products
move the whole business to that country
replicate your current business in as
many countries as possible
buy new domains for the country
101. If you are looking to expand your
company’s presence online internationally, which of the following should you
consider with regards to your online content?
Translated by an automated tool only
Translated
but also locally adapted for the audience
Translated into the native language
Left the same, and not translated
102. Fill the blanks: When advertising
internationally, you should make your business ______ to the new market,
consider the ___________ and any possible ___________ implications.
accessible
| supply chain | legal
affordable | supply chain | language
exciting | customers needs | currency
affordable | customer needs | legal
103. A short introductory statement or
passage in a published work, such as a book, is called a:
foreword
forword
forward
foreward
104. Searching for "2010 OR
2011" (without quotes) in Google will show result pages that:
Show both the years.
Show either of the two years.
Show pages with the search term
"2010 OR 2011".
Shows
either 2010 or 2011, or both 2010 and 2011.
105. Marie is a marketer trying to
maximize specific user actions after the click. Which automated bidding
strategy should she use to accomplish this?
Awareness-based bidding
Conversion-focused bidding
Retention-focused bidding
Consideration-focused
bidding
106. Julie wants to show potential
customers products they previously viewed on her website. What does Julie need
in place to create dynamically generated display ads within a Dynamic
Remarketing campaign?
A list of relevant placements
A gallery of product images
A Google My Business account
A
pre-uploaded feed
107. Gavin is creating a Google Display
ads campaign to help grow sales for his online clothing store. His goal is to
connect with users who previously viewed pages on his website without making a
purchase. Which option will best serve Gavin's marketing goals?
Similar Audiences
Affinity Audiences
Remarketing
In-Market audiences
108. What’s the biggest challenge for
most businesses when going online?
Planning a budget
Developing
a plan
Optimising a website
Defining a customer base
109. Where does the domain name of a
website primarily sit?
In the URL
In the coding of your header image
In your navigation menu
In your logo’s hyperlink
110. Which are the first steps you
should consider when constructing an online business strategy?
Understand the target audience
Change your mission statement to match
the goals
Create
goals and identify a USP
Define and segment your audiences
Make it easy for people to find a
business on the web
111. What is the term we use to describe
how search engines categorise each piece of content?
Listing
Crawling
Indexing
Ranking
112. When looking to increase the
presence of a website, putting together your search engine optimisation plan
will help you plan your steps. Which activity would be first on the list?
Choosing what images to put on your
website
Reserving all the social profiles that
you will be using for the business
Finding people who will link back to
your website
Keyword
Research
113. There are many ways you can improve
the performance of a website from an SEO perspective. When it comes to link
building, which of the following statements is accurate?
The quantity of links is important, not
the quality
The
quality of links is important, not the quantity
Links hidden within code on sites
improves your SEO performance
Links hidden within images on sites
improves your SEO performance
114. Which of the following is a benefit
of Search Engine Marketing (SEM)?
Reach
out to potential customers actively looking for your product or service
Create different types of ad formats to
show to potential customers
Target people based on their interests
and habits
SEM is a lot cheaper than any other
advertising medium
115. Fill the blank: When optimising SEM
campaigns, negative keywords _________ your ads from appearing when people
search for things that aren’t relevant to your business.
prevent
secure
increase the chance of
decrease the chance of
116. Why is social media a great tool
for your business to build trust and engagement with your audience?
You can share offers and discounts
exclusively to your following
You can share blogs from other
businesses to cover more than what you do
You
can share honest reviews about your product or service
You can connect with customers at any
time of the day
117. When it comes to knowing which
social media platforms to focus your efforts on, how can you work out which one
will work best for you?
Compare follower numbers across
platforms
Use
online analytics tools to measure engagement
See what competitor businesses are using
Ask friends and family which platforms
they use
118. With more and more users using
mobile to look at websites, it is key that you optimise your site so users can
find it when searching online. Which two elements should you look to optimise
for improved SEO performance?
Site
speed and usability
Keywords and metadata
Image size and navigation
Site speed and visual appearance
119. When looking to create video
content for your marketing strategy, what three best practices should you look
to include?
Short, technical, include a call to
action
Relevant, short, entertaining
Short, entertaining, include a call to
action
Short,
relevant, include a call to action
120. Which of the following tools could
be used to gain an insight into the phrases and questions people search for
about a given subject online?
Answer
The Public
Google Ads Editor
Facebook business manager
SEM Rush
Reach more customers with advertising
121. Which form of targeting would you
use to display ads to people who have previously visited your website?
Search advertising
Reacquiring
Readvertising
Retargeting
122. Retargeting allows you to…
Target
users, based on the specific actions they take on your site
Target people, based on their likes and
interests
Appear higher within the search results
Target people before they come to your
website
123. Fill the blank: When you link
Google Ads with Google Analytics you are able to understand which ________ are
driving performance.
Organic keywords
Social media ads
Paid
keywords
Directories
124. When looking to introduce
e-commerce functions to your website, which of the following would be the best
first step?
Build an online store with an integrated
payment system
Set
up a web-based money transfer software like PayPal
Invest in a new website platform
Use other platforms such as eBay or Etsy
125. Analytics can help optimise your
website for which of the following?
For
different devices, navigation and search
For different devices and social media
profiles
For email templates and social media
profiles
For navigation, search and video
campaigns
126. When looking to expand your
business internationally on social media, what should you do first?
Treat all social media channels the same
Use popular phrases and memes for that
area
Analyse
platforms popular in that area
Not advertise at all, as other countries
don’t like social advertising
127. Which one is not a recommendation
when you launch reach and frequency campaigns?
Your target audience needs to be at
least 300,000 people
You should exclude Custom Audiences.
You
should use broad audiences.
Reach and frequency is best for Reach,
Brand Awareness, and Video Views objectives.
128. What doesn't the pixel allow them
to do?
Determine the best metrics to measure
your campaign
Customize
ad delivery for specific optimizations
Identify the right people to delivery
ads to
Attribute website events to actions
associated with an ad campaign
129. Which among the following is a
targeting option available in Facebook App install campaign but not available
in Google universal app install campaign?
Location Targeting on a pincode level
Age Targeting
Interest and Behaviour targeting
Both
B and C
130. Which of these is not an DSP
(Demand Side Platform)
Rocket Fuel
MediaMath
Google
Ad Manager
Amazon (AAP)
131. What is related to the iOS14
update which is affecting Facebook?
No Personalized ads and reporting
Prohibition
of any data collection from the User
Cookies Setting
App Tracking Transparency framework
132. What are the advantages of using a cost cap
bidding strategy?
Keeps cost per result at or below a
certain amount regardless of market
Breaks
even on your ad spend and reaches a certain return
Spends your full budget
Controls how much Facebook can bid in
Auctions
133. Cost of acquisition is generally
higher for which of these platforms & Why ?
Google
SEM - Because of sharp targeting
Facebook - Because of much larger
targeting options available
Instagram - Because of more attention
span from the audience
Linkedin - Because of its niche
targeting
134. What is the ideal keyword density
for a keyword on a page?
Around 5-7%
Around 3-5%
Around
1-2%
Around 3-7%
135. Which of the following formulas
is used by Pay-per-click?
Ads clicked (#) / Advertising cost ($)
Ads clicked (#) * Advertising cost ($)
Advertising cost ($) + Ads clicked (#)
Advertising
cost ($) / Ads clicked (#)
136. Which of the following factors
leads to a Successful PPC Advertisement?
Quality Score
Improved Landing Page Quality
Selecting Relevant Keywords
All
of the above
her daughter
her own
her mother