CertiProf Digital Marketing Professional Certification Questions
CertiProf Digital Marketing Professional Certification
The Digital Marketing Professional Certificate (DMPC) Program provides an in-depth understanding of digital marketing concepts, strategies, and implementation, including email marketing and Search Engine Optimization (SEO) campaigns, paid search campaigns, social media marketing, retargeting, and integrating digital marketing with traditional marketing.
Expand your skill set and grow your career. Here are some benefits of Digital Marketing Professional Certificate (DMPC)
CertiProf Digital Marketing Professional Certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.
The Digital Marketing Professional Certificate (DMPC) Program let you to learn how to use content to connect with your customers.
Track customers from the first interaction with your brand.
Optimize your website for conversion.
Understand key digital concepts and KPI´s.
If you are new in the field, it can help you start a new career with Relevel job tests or any other pre-recruitment job tests.
Learning Objectives of CertiProf Digital Marketing Professional Certification
Knowledge in Digital Marketing Overview, Key Concepts, Lead Generation, Search Marketing, Digital Display Advertising, User Experience and Usability, Email Marketing, Social Media Marketing, Retargeting, Tracking and Measurement, Google Analytics are tested. This CertiProf Digital Marketing Professional Certification is useful to find jobs in Digital markeing area including relevel digital marketing by unacademy, jobs in facebook, google jobs, linkedin jobs etc.
Decreased organic reach with no
way to regain an audience.
A growing need to create more
content aimed at different audiences.
Total and absolute confidence in
sharing on social media for any exposure.
An increased need to create
quality content alongside targeted paid promotions.
A and B.
2. Within the CertiProf training material for the Digital Marketing certification, information is compiled under the heading "Understanding the New World". Some of the components of that information that should be considered in a digital marketing strategy are:
A. SEO
B. CRM
C. Blockchain
D. Social Media
E. Offline Media
A, B, and D are correct.
B, C and D are correct.
A, B, C and D are correct.
A, B and C are correct.
3. You're struggling with link
building for SEO. What can help your website rank higher?
Include links to the website in
emails.
Create an optimized PPC bell.
The creation of a Blog,
Constant publications on social
networks.
4. One of the most popular
CertiProf certification programs is Scrum Master.
"Scrum is a lightweight
framework that helps individuals, teams, and organizations generate value
through adaptive solutions to complex problems." Scrum Guide.
Because it is relevant that the
people in a digital marketing team understand and apply Scrum.
It is possible to have a Scrum
Master in Digital Marketing projects.
Allows for adaptation
Help the team understand how to
work in an Agile Digital Marketing environment
Many Digital Marketing teams
apply Scrum
All of the above
5. You
have been working on the digital marketing customer journey. You know it start
with awareness, interest,__________, purchase, retention and advocacy. What
step are you missing?
Interest.
Consumption.
Consideration.
Contemplation.
6. The
internet marketing tree is composed by:
SEM,
directories and listings, email marketing, social marketing, PR, online
advertising.
SEM, directories and
listings, email marketing, social marketing, PR, online advertising, website.
SEM, free listings,
email marketing, social networks, press releases, ad networks, website.
SEO, directories and
listings, email, social networks, PR, online advertising.
7. You
are getting ready to send your first email campaign. Which of the following can
hurt your deliverability?
1. Sending email
without custom authentication.
2. Using single opt-in.
3. Using URL
shorteners.
4. Text version.
1 and 3.
1, 3 and 4.
1, 2,
3.
1, 2.
8. You
have been invited to the weekly sales meeting. In the meeting, the sales team
is asking you to support themin the interest stage so customers can take an
action. The sales team is refers to the:
Pay funnel.
Income funnel.
Sales
funnel.
Forecasting funnel.
9. You
are discussing tracking customer behavior with your marketing specialist and he
is confused as to what needs to get done. You tell him a cookie needs to get
set on the user’s:
Phone.
Computer.
Browser.
Profile.
10. As
the new marketing director, you have created the buyer personas, and now is
time to create the target audience. You have asked the marketing specialist to
gather all the respective information. In the meeting, the marketing specialist
gives you the following data. What are you going to use to create the target audience?
1. Gender.
2. Marital status.
3. Age.
4. Place of residency.
1, 3, 4.
1, 2, 3.
1 and 3.
1, 2,
3, 4.
11.
The sales director asks you what triggers a conversion pixel. You respond:
A specific page view.
A single sale.
A
registered lead.
Any site visit.
12. As
the marketing director, you would like to better your PPC every day so….
You plan on working in
a discipline matter.
You measure and test
everything you can.
You build a keyword
list.
All of
the above.
13.
Your marketing team is discussing the differences between SEO and SEM. Which
team member is right?
SEO is more white-hat,
SEM is more grey.
SEO focuses on organic
search rankings while SEM encompasses all aspects of search marketing.
SEO
refers to organic search results while SEM focuses on paid search.
There is no difference.
They are both the same.
14. As
part of your digital marketing strategy, you have to implement inbound
marketing. What can you rely on?
Blogs.
Social media.
Search engines.
All of
the above.
15.
You have been asked to attract attention and generate leads on the digital side
of the business. What would you consider implementing?
Radio commercials.
Launching e-commerce
site.
Grand opening with free
products.
Content
marketing.
16.
Since your marketing specialist already discovered the best content, what are
the next steps that he needs to take to finalize content curation?
Buy the desired
content, organize it and promote it.
Add images and promote
it.
Organize
it, contextualize it, and promote it.
None of the above.
17.
You are having your monthly digital meeting and one of your team members asks
you what LTV:CAC means. You respond:
Lifespan value:
customer acquisition cost.
Lifecycle value:
customer acquisition cost.
Lifetime
value: customer acquisition cost.
None of the above.
18.
You have asked your marketing specialist to curate some content to post on your
blog. In the meeting, he presents the following. Which of these are considered
content curation?
1. A part 2 of your
best blog.
2. News articles.
3. Infographics and
social media posts that aren’t yours.
4. UGC (user generated
content).
1 and 2.
3 and 4.
2, 3,
4.
1 and 4.
19.
Inbound marketing is composed of four main steps. Call to actions, landing
pages and information forms are part of the __________ stage.
Adaptation.
Persuade.
Grow.
Convert.
20.
You are asked to create your company’s Google AdWords account to implement some
digital marketing. What would you be configuring in this platform?
E-mails.
Blogs.
Social media posts.
Paid
search and banners.
21.
In order to support the sales team, you are requesting an increase in your
digital budget to focus on paid lead generation methods. What methods should
you invest in?
Payment
to improve the position in the search for social media channels.
Free
Press Publications.
PPC campaigns to encourage registration in forms.
Payment
to improve the position in Organic Search.
22. You are part of a team where your role is to support
digital marketing strategies. As studied in CertiProf’s certification program
on web presence and mobile availability they now want to measure traffic by
device. Which of the following approaches is preferable to know more
efficiently how the website is accessed?
View the Audience/Mobile/Overview report in Google Analytics
or similar tool used on your website.
Survey
the site and ask “What type of device are you using to access our site?”, with
options: desktop computer/mobile phone/tablet.
The
value depends on each industry and cannot be known.
Survey
the site and ask “Are you using a cell phone to access our site?” Yes No.
23. What is the most compelling data statistic to show in a
marketing team meeting that serves to put more emphasis on email marketing?
The
price of using email marketing.
Indicators
in the industry.
The
percentage of people who like emails.
The possibility of generating more ROI than other marketing
channels.
24. You have been promoting your new e-book. As a result,
more prospects are scheduling a consultation with the sales team. These
potential customers are considered:
Warm Prospects.
Prospects
without interest yet.
Interested
prospects.
Hot
leads.
25. You have been promoted from an internal company team to
participate in the Digital Marketing teams. One of the sources of information
and training has been the preparation material of the CertiProf certification
program. Now you are working on including video marketing. Based on the
concepts video marketing is a technique in which through audio visual material
the promotion of a brand, service or product is done.
What are the advantages or benefits of this digital strategy?
A. It allows the message to be expressed more clearly.
B. Appeals to emotions and achieves greater engagement and
interaction.
C. It will never go viral by taking care of the brand.
D. Decrease uninterested web traffic.
E. Videos are more likely to be remembered.
F. They can become viral content.
A, B and E are correct.
B,
C and E are correct.
C,
D and E are correct.
D,
E and F are correct.
26. When developing your next email campaign, you need to
make a case for developing a responsive email. What is the key factor of
responsive design to persuade your team? The main objective of a Display
campaign is to generate leads for the customer.
People
open emails on smartphones more than on any other device.
People open emails multiple times on a variety of devices.
Therefore, the email must be processed correctly independently.
Responsive
design means designing for iPhones.
Responsive
design means mobile-first thinking.
27. The use of podcasts can be considered as part of the
digital marketing strategy. Based on CertiProf’s Digital Marketing
certification preparation material we found the following definition. The
podcast is a series of episodes recorded in audio and transmitted online,
recorded in different formats. What are some of the formats of a podcast?
An Audiobook.
Several
interviews.
Constant
informative audios.
Panel of several
presenters.
B,
C and D are podcasts.
A,
B and C are podcasts.
A, B, C and D are podcasts.
A,
C and D are podcasts.
28. There are different methods of creating campaigns.
Specific guidelines can be created to be presented on YouTube. When using
promotional videos on YouTube where are most viewers located in the funnel?
Retention.
Awareness.
Consideration.
Buy.
29. You have been invited to the weekly sales meeting. At the
meeting, the sales team asks you to support them at the stage of interest so
that customers can take action. The sales team refers to:
The
funnel related to Income.
The
funnel related to Revenue.
The
funnel related to payment.
The funnel related to Forecasting.
30. You are in a follow-up meeting on digital marketing
strategies. A trend analysis is being conducted with the team. Which
consideration is the most generally relevant when performing a trend analysis?
Analyze
how content is promoted in the channels.
Analyze
if the right keywords are being used for the campaign.
Analyze
if the right channel is being used for the campaign.
Analyze whether the right content is being marketed at the
right time.
31. You are working with the Marketing Team. They are
discussing the immediate purpose of analyzing digital analytical data. What is
the main purpose of doing such an analysis?
Generate
more revenue from your website.
Attract
more traffic to your website.
Define
the ideal customers for your business.
Define
the ideal products for your customer.
Make better decisions about your business.
32. In inbound marketing there are associated activities that
seek to apply the technique to attract customers to products and services.
The following is correct except:
A. In inbound marketing you attract with blog articles.
B. In inbound marketing we try to convert with call to
actions (CTAs).
C. Inbound marketing revels in social media practices.
D. In inbound marketing you convert with emails.
E. In inbound marketing it is used to convert landing pages.
Select the best answer:
A,
B, C and E are correct.
B,
C, D and E are correct.
A, B, C and D are correct.
A,
B and E are correct.
33. The following are aspects of digital marketing:
Foldable
brochures.
Content Marketing and Email Marketing.
Physical
catalogs.
Television
ads.
34. You have been asked to attract attention and generate
leads through digital business. What would you consider implementing?
Grand
opening with free products.
Content marketing.
Launch
of e-commerce site.
Radio
commercials.
35. Many marketing strategies include the use of landing
pages.
“Landing Page, is the destination web page on which a user
lands after clicking on a link.” In the CertiProf Certification in Digital
Marketing student material, some of the recommended components on the first
landingpage are defined. Part of it should be:
A. Title.
B. Thank you page.
C. Argument.
D. Call to Action.
E. Form.
All
are correct except B.
All
are correct except A.
All are correct except C.
All
are correct except D.
36. Your Marketing team is working on CPC campaigns. You want
Google Ads ads to have extensions to send traffic to different pages of your
website. What type of extension needs to be implemented in the advertisements?
Structured
snippet.
Sitelink.
Callout.
Call.
37. Within the content of CertiProf’s Digital Marketing
certification program, the concept of A/B Testing is discussed.
Which of the following is a significant disadvantage of A/B
testing?
It
can cause a problem in the attribution of purchases in e-commerce.
Affects
website traffic metrics.
It
requires much more traffic to obtain results than multivariate testing.
It requires a lot of preparation time to get started.
It
is limited to groups that have a lot of resources to get started.
38. You have been preparing for a job opportunity in Digital
Marketing. One of the components you studied in the CertiProf preparation
material is email marketing. In an interview you are asked about how best to
keep your mailing list personalized.
What is the most correct answer for this type of query?
Have
the old mailing list intact.
Add
e-mail addresses frequently
Have
a large email list, even if it doesn’t have a high open rate, at some point they
will react to the email.
Focus on segmentation.
Merge
lists constantly to have the largest possible list.
39. As part of your new marketing role, you are asked to
create a buyer persona for your company. Where can you get this information
from?
Asking
the right s to the directors/managers of the business.
Asking
the right s to anyone who could provide the information to define it.
Conducting market research.
The
business plan can be a business representation of the model that the company
will follow and provides such information.
40. As part of your digital marketing strategy, you have to
implement inbound marketing. What can you rely on?
Blogs.
Social
media.
Search
engines.
All of the above.
41. Which of the following gives you information about what
works and what doesn’t?
Facebook
algorithm.
Facebook
ads.
Delivery Insights.
Facebook
Insights.
42. The Marketing Director is often responsible for hiring
and training marketing and sales personnel. How can you explain what SEO is
used for?
A
way to increase traffic on your website.
It serves to define a process to improve the visibility of
your website in search engines.
Used
to define, elaborate and apply marketing campaigns generated from keywords.
It
is used to refer to paid search engine ad campaigns.
43. You have worked on the development of a new website. Now
you want to know the paths of visitors to the site. Which of the following
shows you the parts of the page that receive the most attention from your
visitors?
Heat map.
Hot
map.
Google
Ads.
Google
Analytics.
44. In order to support the sales team, you are requesting an
increase in your digital budget to focus on paid lead generation methods. What
methods should you invest in?
Free
Press Publications.
Payment
to improve the position in Organic Search.
PPC campaigns to encourage registration in forms.
Payment
to improve the position in the search for social media channels.
45. You are asked to create your company’s Google AdWords
account to implement some digital marketing. What would you be setting up on
this platform?
Google’s pay-per-click platform.
The
platform that offers publishers a way to earn revenue from their online
content.
E-mail
Marketing.
The
automation of social media posts.
46. What are the goals that marketers should strive for in
email marketing?
Increase open rates and click-through rates.
Increase
purchases on the website and increase bounces.
Decrease
open rates and click-through rates.
Decrease
deliverability rates.
47. As a marketing director, you would like to make your
website more visible to people without spending money. What method should you
use?
Launch a blog with constant articles.
Maximize
the publication of comments on Social media.
Launch
a PPC advertising campaign.
Launch
an SEM-based campaign.
48. What is a best practice for sending an email
communication from a brand?
Identification of the brand name.
Shipping
from multiple employee accounts.
Including
the name of the employee.
Including
only the employee’s name
49. You are tasked to create activities to improve the
customer’s journey Interest stage. Which of the following would you consider
implementing:
1.
PPC.
2.
Radio.
3.
Word of mouth.
4.
Email.
1,
3, 4.
1
and 2.
4 and 1.
1,
2, 4.
50. You recently finished studying the content of CertiProf’s
Digital Marketing certification program.
Now you are working together with several people from the
digital marketing team. Specifically they are working on Web Analytics.
Which of the following reports would identify the entry pages
that contribute the most to your e- commerce revenue?
Landing pages.
All
pages.
Overview
of e-commerce.
All
traffic.
51. Which of the following allows a wide range of activated
activities?
Facebook videos.
Call
to action.
Local
records.
References.
52. As part of your new roles as Chief Marketing Officer, you
have been given the company’s value proposition to present to the board
members. In the meeting, one of them asks you where the value proposition is,
and you answer:
In the Business Model Canvas it can be observed.
In
the Sales Model Canvas you can see it.
In
the Digital Media Strategy it can be observed.
In
the e-commerce platform model canvas, you can see it.
53. Social Media Marketing opens the door to influencing
three key areas of the business. These areas are:
Presence, Popularity, Advertising.
Conversions,
Brand Perception, Presence.
Brand
perception, presence, conversations.
Conversions, Conversations,
Popularity.
54. You are reviewing the marketing budget and need to submit
the expenses of digital activities. What are the expenses you must submit?
Developments on the website.
Digitally
downloadable brochures.
PPC Campaign – Pay Per Click.
Market
Research.
1
3 4
1
3 2
3
4
1
3
55. You are having your monthly digital meeting and one of your
team members ask you what LTV:CAC means. You respond:
Lifespan value: customer acquisition cost
Lifecycle value: customer acquisition cost
lifetime value:customer acquisition cost
Non of the above
56. Inbound marketing is composed of four main step. Call to
action, landing pages and information forms are part of the ___ stage.
Grow
Adaptation
Pursuade
Convert
56. You have been studying the customer journey and would like to
send a pre-written set of message to customers on what communication strategy
should you start working on?
Drip marketing
Per-set campaigns
Automation marketing
Dynamic marketing
57. You are asked to create your company’s google adword account
to implement some digital marketing. What would you be configuring in this
platform?
Social Media post
Blogs
Email
Paid search and banners
58. As the marketing director, you rather have a list that was
acquired organically rather that purchased, because:
All of the above
59. As the marketing director, you would like to better your PPC
every day so…
You measure and
60. You have asked your marketing specialist to curate some
content to post on your blog.
In the meeting, he presents the following. Which of these are considered
content curation?
A
part 2 of your best blog.
News
articles.
Infographics
and social media posts that aren’t yours.
UGC
(user generated content).
2,3,4
61. You have been appointed as the new marketing director of your
company and are given this customer’s information: purchasing habits, household
income, hobbies, motivations, and device preference. What can you create with
this information?
The sales model
A buyer persona
The income funnel
A business proposal.
62. Data driven marketing is also known as:
Data analytics marketing
Online marketing
Website Marketing
Digital Marketing
63. You have been given your company’s email database, how can you
segment it?
By gender
By products purchased
By household income
Any number of conditions.
A & B
64. What would you use SEO for?
A process to improve the visibility of your website on search
engine.
65. You are getting ready to send your first email campaign. Which
of the following can hurt your deliverability?
Sending
email without custom authentication
Using
single opt-in
Using
URL shorteners
Text
version.
1,2,3
66. Your marketing team is discussing the differences between SEO
and SEO, which team member is right?
SEO refers to organic search results while SEM focuses on paid
search.
67. The internet marketing tree is composed by:
SEM, directories and listing, email marketing, social marketing,
PR, online advertising, website
68. The sales director asks you what triggers a conversion pixel.
You respond:
A specific page view
a single sales
any site visit
a registered lead
69. As part of your new marketing role, you are asked to create
your company’s buyer persona. Where can you gather this information from?
Work environment
Yellow pages
Market research
A & C
70. You are reviewing the marketing budget and need to submit the
digital activities expenses. What are the expenses you should be submitting of?
Website
Brochures
PPC
Grand
opening
1 & 3
71. The word blog in a short form of “Web log”
True
False
72. In order to support the sales team, you are requesting and
increase in your digital budget to focus on lead generation paid methods. What
methods should you invest on?
Organic search
Referrals
Engine result
PPC
73. Billboards and email marketing are both part of digital
marketing:
True
False
74. In general, the higher your ads appear, the more clicks you
get and the more you ____:
Pay
Sales
Get users to visit your website
Convert
75. A landing page is the page users see after they click and ad
True
False
76. You are struggling with link building for SEO. What can help
your website rank higher?
Social media post
Emails
PPC
A blog
77. You have been promoting you new “How to” e-book. As a result,
more prospects are scheduling a consultation with the sales team. These users
are consider:
Hot prospects
Hot leads
Warm prospects
interested prospects
78. You are discussing tracking customer behaviour with your
marketing specialist and he is confused as to what needs to get done. You tell
him a cookie needs to get set on the user’s:
Browser
Profile
Phone
Computer
79. Which are examples of social media
Podcasting
Blogs
Facebook, LinkedIn
All the above.
80. Opt-Out links are always optional.
True
False
81. You have asked your marketing specialist to create a
retargeting campaign for each type. He shows you one for sponsorship, one for
creative, and one for reverse. Which one is he missing?
Advertiser
Support
Innovating
Sales
82. As the new marketing director, you have created the buyer
personas, and now is time to create the target audience. You have asked the
marketing specialist to gather all the respective information. In the meeting,
the marketing specialist give you the following data. What are you going to use
to create the target audience?
Gender
Marital
status
Age
Place
of residency.
1,2,3,4
83. As part of your digital marketing strategy, you have to
implement inbound marketing. What can you rely on?
Blog
Social Media
Search engines
All of the above.
84. The main purpose of a display campaign is to drive leads for
the client.
True
False
85. You have been invited to the weekly sales meeting. In the
meeting, the sales team is asking you to support them in the interest stage so
customers can take action. The sales team is referring to the:
Income funnel
Forecasting funnel
Pay funnel
Sales funnel
86. You have been asked to attract attention and generate leads on
the digital side of the business. What would you consider implementing?
Radio commercials
Content Marketing
Launching e-commerce site
Grand opening with free products.
87. Since your marketing specialist already discovered the
best content, what are the next steps that he needs to take to finalize content
curation?
Organizing it and contextualizing it, promoting it.
88. As the marketing directory, you would like your website to be
more visible to people without spending money. What method should you use?
PPC
Blogs
SEM
Social media
89. You would like to start implementing affiliate marketing.
When should your blogger get paid?
For every purchase it gets done through his blog
90. You have been working on the digital marketing customer
journey. You know it start with awareness, intest, ___, purchase, retention and
advocacy. What step are you missing?
Comtemplation
Consumption
Interest
Consideration
91. You are tasked to create activities to improve the
customer’s journey interest stage. Which of the following would you consider
implementing:
PPC
Radio
Word
of mouth
Email
4 & 1
92. You are redesigning the new company website and need to
redirect visitors from one page to another web page temporarily. What redirect
should you use?
300
404
403
302
93. As part of your new duties as marketing director, you have
been given the company’s value proposition to the board member. In the meeting,
one of them asks you what is the value proposition part of, and you respond:
Online model canvas
Business model canvas
Sales model canvas
Digital media strategy
94. As
the marketing director, you would like your website to be more visible to
people without spending money. What method should you use?
Blogs.
SEM.
PPC.
Social media.
95.
Data driven marketing is also known as:
Website marketing.
Data analytics
marketing.
Online marketing.
Digital
marketing.
96.
You have been studying the customer journey and would like to send a
pre-written set of messages to customers. On what communication strategy should
you start working on?
Dynamic marketing.
Pre-set campaigns.
Automation marketing.
Drip
marketing.
97.
You have been given your company’s Email database. How can you segment it?
By gender.
By products purchased.
By household income.
Any
number of conditions.
A and B.
98.
You are struggling with link building for SEO. What can help your website rank
higher?
Emails.
Social media posts.
PPC.
A
Blog.
99.
You are reviewing the marketing budget and need to submit the digital
activities expenses. What are the expenses you should be submitting of?
1. Website.
2. Brochures.
3. PPC.
4. Grand opening.
1, 3, 4.
1, 2, 3.
3 and 4.
1 and
3.
100.
In general, the higher your ads appear, the more clicks you get and the more
you _______________:
Pay.
Get
users to visit your website.
Convert.
Sale.
101.
Which are examples of social media?
Podcasting.
Blogs.
Wiki.
Facebook, Linkedin.
All of
above.
102. A
Landing page is the page users see after they click an ad
True.
False.
103. Digital marketing includes:
1. Display advertising.
2. Billboards.
3. Email marketing.
1 and 3.
1
and 2.
2
and 3.
104. Paid search and banner ads are configured on:
Hootsuite.
Google AdWords.
Google
Analytics.
Bing.
105. A buyer persona includes:
Purchasing
habits.
Household
income.
Position
and title.
All the above.
106. How do you gather buyers’ persona information?
Market research.
Yellow
pages.
Work
environment.
A
and B.
107. Value proposition is part of the:
Business model canvas.
Digital
media strategy.
Sales
model canvas.
Online
model canvas.
108. Target audience includes:
Gender.
Marital
status.
Hobbies.
All of the above.
109. Reviews is part of the:
Retention
stage.
Purchase
stage.
Consideration stage.
Convert
stage.
110. Content marketing is often used to:
Generate or increase online sales.
Create
surveys to gather customers insights.
Gather
customer’s personal information, such as income, age and demographics.
Study
market.
111. Blog is a combination of the words:
Business
and log.
Brand
and log.
Web and log.
Video
and log.
112. Blogs are a great way of:
1. Promote new offers.
2. Conduct market research.
3. Share new and exciting information.
1 and 3.
1
and 2.
2
and 3.
113. _________ is a
technique for drawing customers to products and services via content marketing,
social media marketing, search engine optimization and branding:
Outbound
marketing.
Inbound marketing.
Digital
marketing.
Incoming
marketing.
114. Inbound marketing is composed by these steps:
Awareness,
convert, close and delight.
Attract,
convert, close and nurture.
Attract, convert, close and delight.
Attract,
interest, close and delight.
115. Content curation is not:
New content create by a company.
A
compilation of best blogs.
Infographics,
articles and social media posts.
UGC
(user generated content).
116. Content curation process consists of:
Buying
the desired content, organizing it and promoting it.
Discovering the best content, organizing it and
contextualizing it, promoting it.
Writing
the content, adding images and promoting it.
None
of the above.
117. These are considered offline marketing:
POS, brochures, exhibitions.
Magazines,
video, POS.
Social
media, reviews, print.
Video,
sales promotions, apps.
118. The sales funnel is also know as:
Pay
funnel.
Revenue funnel.
Income
funnel.
Forecasting
funnel.
119. Lead generation methods may fall under paid advertising,
but may also include:
Organic
search.
Referrals.
Engine
results.
All of the above.
120. Before prospects become customers, they need to go
through these steps:
Warm
prospects, leads, hot leads.
Interested prospects, warm leads, hot leads.
Hot
prospects, leads, hot leads.
None
of the above.
121. SEM stands for:
Search engine marketing.
Search
engagement marketing.
Sender
email marketing.
marketing
engine mobile.
122. SEO or Search engine optimization is the process of:
Optimizing
the online visibility of a website or web page in a search engine’s paid
results.
Optimizing the online visibility of a website or web page in
a search engine’s unpaid results.
Optimizing
the online visibility of a web page only in a search engine’s paid results.
Increasing
the quantity and quality of traffic to your website through paid advertising.
123. Blog are used on SEO to:
1. Get less visits on the homepage.
2. Increase the number of pages.
3. Keep website updated.
2
and 3.
1
and 2.
2 and 3.
124. PPC means advertisers pay each time a user:
Sees
the ad.
Convert.
Purchase
the product.
Clicks on an ad.
125. A member of your team proposes to limit the subject line
to 30 characters to increase the open rate and click-through rate. What points
would you highlight as the main factors of open rate and click-through rate?
Specific recipients and personalized message.
Target
industry and the day of the week.
Length
and frequency of the word.
List
size and offer.
126. Display advertising is advertising on websites that
include:
Images
and audio.
Images, text, flash, video and audio.
Images,
flash, video and audio.
Images
and video.
127. You are working in a Digital Marketing team of a company
that provides marketing outsourcing services. (Marketing Agency).
Recently, I studied the CertiProf certification program.
In a meeting a doubt arose in the client about the concept of
last click attribution. This can be understood as:
The last point in the sales cycle prior to customer purchase.
The
last date a new customer clicked on your website.
The
channel that received the most clicks in the sales cycle.
The
channel that sent the user to your website immediately prior to the sale.
128. Redirect is a method of redirecting a visitor from one
page to another web page, used for temporary situations only.
404.
301.
403.
302.
129. If you want to have an estimate of the number of people
who visited the company’s website, what metrics should be observed?
Users.
Sessions.
Hits.
Unique
visitors.
130. This type of marketing rewards existing customers or
brand advocates for each visitor or purchase acquired by their marketing
efforts.
Associate
marketing.
Appeal
marketing.
Affiliate marketing.
Reliable
marketing.
131. Email marketing goals include:
Sell
product/services.
Generate
leads.
Provide
support.
All of the above.
132. “Scrum is a lightweight framework that helps
individuals, teams, and organizations generate value through adaptive solutions
to complex problems.” Scrum Guide.
Because
it is relevant that the people in a digital marketing team understand and apply
Scrum.
It
is possible to have a Scrum Master in Digital Marketing projects.
Allows
for adaptation.
Help
the team understand how to work in an Agile Digital Marketing environment.
Many
Digital Marketing teams apply Scrum.
All of the above.
133. Email lists can be segmented by:
Age,
gender, company.
Any number of conditions.
Products
purchased.
Title,
household income, age.
134. When studying for the CertiProf Digital Marketing
certification you will find in the preparation content the definition of
“Business Model Canvas”.
Why is it important to know and use the BMC (Business Model
Canvas) in a Digital Marketing team?
Note: CertiProf has a special certification program in
Business Model Generation.
A. Allows to know channels that can be explored by the
marketing team
B. The Marketing team could use the model to present a
detailed marketing plan.
C. It helps to understand the customer segments that may be
audiences in some marketing campaigns.
Only.
A
and C are valid reasons.
A and B are the best reasons.
Only
A.
135. The ability to deliver emails to subscribers’ inboxes is
know as:
Email deliverability.
Email
sent.
Campaign
execution.
Email
implementation.
136. In order to be compliance with the CAN-SPAM act you have
to include:
Clear
“from” and “to”, clearly disclose your message is ad, have the option and make
it easy to opt out, honor opt outs within 10 days, don’t use deceptive language, ensure all
firms are in compliance.
The
CAN-SPAM act only applies to emails that were sent before 2003.
Valid postal address, clear “from” and “to”, clearly disclose
your message is ad, have the option and make it easy to opt out, honor opt outs
within 10 days, don’t use deceptive language, ensure all firms are in
compliance.
“From”
and “to”, valid postal address and option to opt out.
137. Communication strategy that sends a pre-written set of
messages to customers or prospects is also known as:
Automation
marketing.
Dynamic
marketing.
Pre-set
campaigns.
Drip marketing.
138. _________ are computer-mediated technologies that
facilitate the creation and sharing of information, ideas, career interests and
other forms of expression via virtual communities and networks.
Blogs.
Social media.
Microsites.
Websites.
139. There are different 4 types of retargeting: Advertiser,
creative, reverse and:
Sponsorship.
Support.
Innovating.
Sales.
140. Behavioral retargeting is also known as:
Action
retargeting.
Behavioral
remarketing.
Retargeting.
A and C.
141. Retargeting is a form of online advertising that targets
consumers based on:
Buyer
persona.
Income
level.
Age.
Online actions.
142. In order to track a consumer’s behavior, a ______ needs
to get set on the user’s browser:
Code.
Cookie.
Pixel.
Program.
143. This technique used by marketers to display advertising
to people who have previously visited their website.
Website
retargeting.
Webpage
retargeting.
Site retargeting.
User
retargeting.
144. Digital Marketing _______ and _________ are values used
by marketing teams to measure and track the performance of their marketing
campaigns:
Revenue
and metrics.
KPIs
and revenue.
Sales
and metrics.
Metrics and KPIs.
145. This is considered a digital KPI:
Household
income.
CTR.
Purchase
history.
CTP.
146. Data-driven marketing is also known as:
Website
marketing.
Online marketing.
Data
analytics marketing.
Traditional
marketing.
147.
The main purpose of a Display campaign is to drive leads for the client.
True.
False.
148.
Opt-out links are always optional.
True.
False.
149.
The word blog in a short form of “Web Log”
True.
False.
150. What
would you use SEO for?
A way to increase
traffic on your website.
A
process to improve the visibility of your website on search engines.
A coding language.
None of the above.
151.
You have been appointed as the new Marketing Director of your company and are
given this customers’ information: Purchasing habits, household income,
hobbies, motivations, and device preference. What can you create with this information?
The Income funnel
A business proposal.
A
buyer persona.
The Sales model.
152.
You would like to start implementing affiliate marketing. When should your
blogger get paid?
For
every purchase it gets done through his blog.
It depends on what you
agreed on with the blogger.
For every visitor he
gets on his blog.
For every sign up you
receive from his blog.
153.
As part of your new duties as a Marketing Director, you have been given the
company’s value proposition to present it to the board members. In the meeting,
one of them asks you what is the value proposition part of, and you respond:
Online model canvas.
Sales model canvas.
Digital media strategy.
Business
model canvas.
154.
You have been promoting you new “How to” e-book. As a result, more prospects
are scheduling a consultation with the sales team. These users are considered:
Hot leads.
Interested
prospects.
Hot prospects.
Warm prospects.
155:
As the marketing director, you rather have a list that was acquired organically
rather that purchased, because:
These subscribers are
more genuinely interested in your brand or service.
These subscribers are
more willing to share your brand or services with their peers.
These subscribers are
more active and engaged in conversations about your brand or service.
All of
the above.
156.
You are tasked to create activities to improve the customer’s journey Interest
stage. Which of the following would you consider implementing:
1. PPC.
2. Radio.
3. Word of mouth.
4. Email.
1, 3, 4.
1 and 2.
4 and 1.
1, 2,
4.
157.
You are redesigning the new company website and need to redirect visitors from
one page to another web page temporarily. What redirect should you use?
302.
404.
403.
300.
158.
In order to support the sales team, you are requesting an increase in your
digital budget to focus on lead generation paid methods. What methods should
you invest on?
PPC.
Referrals.
Organic search.
Engine results.
159.
Billboards and email marketing are both part of Digital Marketing:
True.
False.
160.
As part of your new marketing role, you are asked to create your company’s
buyer persona. Where can you gather this information from?
Work environment.
Yellow pages.
Market
research.
A and C.
161. What is the right customer journey?
Awareness,
interest, consideration, consumption, retention, advocacy.
Interest,
awareness, consideration, purchase, retention, advocacy.
Awareness, interest, consideration, purchase, retention,
advocacy.
Awareness,
interest, consideration, consumption, advocacy.
Additional Questions
1.
You work in a Loyalty program and your company released a PR note about the
changes in the program. Members of the loyalty program started talking negative
about the company on Twitter. As a social media manager, how will you handle
this situation?
Delete
the negative tweets
Respond
to users who have more than 50k followers
Ask
users to email their queries
Create
a response mechanism and ensure all tweets are addressed giving clarity
2.
You are a social media manager working for a client. The client has asked you
to keep a close watch on the latest trends on social and do a post around it.
You see that a hashtag #ItHappensOnly is trending on Instagram and Twitter.
What would be your next step?
Include
the hashtag in the monthly content calendar
Check
if the topic is relevant to the brand and then share the post idea with the
client
Post
a story and a tweet immediately
None
of the above
3.
Define the 4 C's of Social Media Marketing,
Customer,
Customization, Content, Call-to-action
Customer,
Context, Content, Conversation
Customer,
Call-to-action, Content, Competition
Customer,
Convenience, Content, Competition
4.
Mr. Iyer is a Facebook marketing expert who wants to put Lookalike audience
targeting to the test for a customer. So, how do you create a Lookalike
audience in Facebook Business Manager?
By
creating an audience from the customer list
By
creating a lookalike audience from website visitors
All
of these
By
creating a lookalike audience who interacted with your video
5.
Researching buyer personas and audience is which step in setting up a social
media strategy?
Step
1
Step
2
Step
3
Step
4
6.
Which of the following doesn't define the correct roles and responsibilities of
content marketing strategy?
A
strategy that tries to appeal and recall its target audience.
A
marketing strategy approach.
Yet
another name of social media marketing.
7.
Anand is running a Facebook App install campaign optimised towards install for
a popular food delivery app. He saw that the installs cost (CPI) is cheaper but
the first order cost(CAC) is 2X expensive than other channels he is running ads
on. What is an ideal optimisation strategy that he should take to decrese the
First order cost (CAC)?
Increase
the budget
Add
first order as the optimisation event
Decrease
the budget
Try
different audience
8.
Your Facebook audience keeps shrinking by a small margin at regular intervals.
What would be the possible reason?
Your
audience unfollowed the page purposely
Your
audience doesn't like your content anymore
Your
audience unfollowed the page accidently
Facebook
eliminates fake audience at regular intervals
9.
A campaign has 931 impressions and 38% impression share. Calculate the total
impressions.
9310
3800
2450
3600
10.
What is related to the IOS14 update which is affecting Facebook?
Prohibition
of any date collection from the User
No
Personalized ads and reporting
Cookies
Setting
App
Tracking Transparency framework
11.
Ramesh runs ads for his ecommerce store selling design printed t-shirts. He
spent 1.35 Lakh over a period of 30 days and got a purchase conversion value of
2.23 Lakh. What is the ROAS?
1.65
16.5
8.3
0.83
12.
Which of the following is NOT a type of content dimension critical for creating
impactful content?
Content
purpose
Media
type
Format
of the content
Webster
content theme
13.
What is the advertiser's goal if he switches from manual to the maximum cost
per click bidding?
A.
The quality score will improve as a result of this.
B.
This sum will undoubtedly increase his/her profit.
C.
This is the maximum amount he is ready to pay for an ad.
D.
He/she desired a higher profit margin.
A
only
B
& D only
A,
C & D
D
only
14.
Which of these parameters helps in identifying a lead basis it quality &
conversion potential?
Lead
Identification Model
Lead
Recognition Model
Lead
optimization Model
Lead
Scoring
15.
Amit runs a niche blog on limited edition shoes and has been blogging for the
last 5 years and has got a subscriber base of 20,000 users. He has noticed that
the rate of new user acquisition has been declining over the last one year. He
is in the process of integrating a pop-up plugin to invite new users to email
subscribers. Following is the list of headlines which Amit has shortlisted,
choose the headline which best serves the purpose.
Subscribe
to our blog for Niche shoes content
Quick
and Easy Fix For Your SHOES
Live
the lifestyle with our exciting posts!
Join
the community that celebrates the shoe cult!
16.
Let's suppose, you are a content network consultant & you understand which
category of websites people spend more time with as per the google. Choose the
correct order in terms of smallest to largest.
Content
sites, communication sites, commerce sites, search sites
Commerce
sites, content sites, communication sites, search sites
Search
sites, commerce sites, content sites, communication sites
Communication
sites, content sites, commerce sites, search sites
17.
Ravi works as a retention manager for a company that runs gaming tournaments on
their platform, and they'd like to arrange a tournament for Free Fire to
attract gamers who have abandoned their platform. So, who is the ideal target
user for email distribution?
Free
Fire User who spends the most money
Free
Fire Users who are inactive for the last 1 month
Free
Fire User who plays on the weekend
Free
Fire User who spend the most time daily
18.
In order to assess the maximum revenue generated by an Ad on the app, which of
the following metrics is chosen by the developer?
eCPI
eCOM
eCPA
19.
Which of these is an example of a third-party online channel for content
posting?
Website
Blog
Partnering
with online content publications
Email
20.
Content marketing is the backbone of digital business. Most businesses are
using content marketing to expand their business globally. What is the
percentage of businesses using content marketing to get the utmost brand
recognition?
30
to 40%
50
to 60%
80
to 90%
70
to 80%
21.
Capme is a global consulting company which offers technology services, and
digital transformation based in France, offering worldwide enterprise services.
But the company is facing issues with Brand awareness what are the steps that
needs to be considered to improve its Brand Awareness
Information
and Problem Solving is the only key to attract your customers when talking
about new technologies and advancements to promote brand.
Big
budget advertisements should not be considered if targeted audiences are well
informed about the product/company.
All
of the above
22.
What attribute of Affiliate Marketing makes it an affordable option for
advertiser's ?
Paying
for performance
Paying
for impression
Paying
for website real estate
Paying
for audience attention
23.
Abdul runs an affiliate blog and has seen that links placed at the end of the
content or somewhere in between has led to drastic fall in his income. Which
action/s is most likely to help Abdul reclaim his commission earnings?
1.Embed
offers in place of links
2.Reduce
display advertising
3.Audit
broken links
4.Place
links in hero section
5.
Contextual link mapping
3
& 5
2
& 4
1
& 5
4
& 3
24.
What is not true about digital marketing?
It
can be done online
It
cannot be done online
It
is referred to as online marketing, internet marketing or web marketing
All
of the above
25.
Which one is not a recommendation when you launch reach and frequency
campaigns?
Your
target audience needs to be at least 200,000 people
You
should exclude Custom Audiences.
You
should use broad audiences.
Reach
and frequency is best for Reach, Brand Awareness, and Video Views objectives.
26.
An entertainment company wants to increase awareness for its upcoming rock
show. The marketing team chooses the awareness objective. Which targeting
strategy should they use?
A
Custom Audience based on a customer list of people who attended a previous show
similar to this particular artist
A
Core Audience that uses a customer list of people who attended a previous show
similar to the rock artist
A
Custom Audience based on website activity
A
Custom Audience built with offline activity
27.
A campaign has 931 impressions and 38% impression share. Calculate the total
impressions.
9310
2450
3800
3600
28.
What doesn't the pixel allow them to do?
Determine
the best metrics to measure your campaign
Customize
ad delivery for specific optimizations
Identify
the right people to delivery ads to
Attribute
website events to actions associated with an ad campaign
29.
While tracking the performance, you realise that one of your recent videos have
garnered 10 x views compared to the regular view count. What would you do?
You
create more videos of similar nature
You
use similar hash tags in all forthcoming videos
You
look for the source of traffic and try to identify if an influencer has
promoted the video
All
of the above
30.
Which of the following metrics is not important for calculating quality score
in Google ads?
Landing
Page Relevance
Conversion
Rate
Click
Through Rate
Ad
Relevance
31.
An influencer would like to promote your Product, but while going through the
posts - You notice high fan-base but low engagement on all the posts. What
would you do?
Lower
engagement could be due to the quality of the post, so you ignore and continue
with the campaigns
You
check with your colleagues about the fame of the influencer
Lower
engagement could be due to the bad timing of the post, so you ignore and
continue with the campaigns
You
do not continue with the campaign as you suspect fake-fan followers
32.
An influencer would like to promote your Product, but he has a history of
over-committing to his followers regarding the product he promotes
You
decline the campaigns as it may lead to negative PR
You
accept his request with a verbal agreement to not overcommit
You
accept his request and add Terms Conditions to his campaign post
You
accept his request and add Terms Conditions to his campaign post only after proof-reading
his script
33.
Armp is a new brand in beauty products manufacturing. Brand manager is
preparing the digital marketing strategy and decides that marketing through
celebrities and famous personalities will be the best way to create buzz in the
market. what will be the type of marketing they should focus:
Paid
Promotions - search Ads
Display
Marketing
Social
Media Marketing
Influencer
Marketing
34.
An Influencer from Finance background would like to promote your Apparel Brand,
what would be an ideal response?
Since
they are from a different category. you decline their interest
Since
they have a high amount of followers, you run a campaign with them
None
of the above
Since
they have a huge fan following – You ask for an unpaid pilot campaign and offer
to take up a proper campaign if the results seem profitable
35.
A brand started working with an influencer but soon they realized, most of the
followers are fake or bots in his/her account. This is known as
Influencer
Team Risk
Influencer
Fraud
Influencer
Risk
Influencer
Bot
36.
For a small brand, which has a niche audience and has chosen influencer
marketing for its strategy. Which will be the key area to finding the
influencers
Big
Influencers of All Category
Influencers
in the Same Category
Small
Influencers
Influencers
on Different Niches
37.
If the influencer marketing team wants to connect with influencers for their
brand promotion, Which of the following platform they can use to reach them?
Appsflyer
Confluence
MoenGAGE
Upfluence
38.
What type of pixels are usually placed by an Affiliate Advertiser's website's
"Thank You" page?
Conditional
Pixel
Post
back Pixel
Universal
Pixel
Image
based Pixel
39. Facebook
makes a statistical tool available to business users to monitor engagement on
their pages. What is it called? Choose one of the following:
A. Facebook Insights
B.
Facebook Overview
C.
Facebook Measure
D.
Facebook Statview
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