Google Analytics Questions Answers for Digital Marketing Tests Part 3
Benefits of Google Analytics
The most popular free analytics tool is Google Analytics, and it's an excellent choice for most marketing purposes. Some benefits of the standard version of Google Analytics are
- It’s free.
- Installing and implementing it is easy.
- The interface is user-friendly.
- Data collection, reports, and dashboards are customizable.
- There are both basic and advanced options available.
- Integrates seamlessly with other Google products.
- It offers post-click integrations with Facebook, Yahoo, and Bing.
Search engine optimization (SEO) is one of the most effective digital marketing strategies today. Search engine optimization often goes hand in hand with content and Google Analytics.. When customers are conducting research for any items to buy, or seeking any information, they are likely to click on one of the first five results that appear in a Google search. Consequently, the marketing department wants to make sure their article appears in those top search results. In order to do this, content must be optimized for user experience and technical elements must be in place to make it easier for search engine crawlers to find and index this content. Google Analytics and SEO play a key role in digital marketing strategies. In light of this, I have provided you with some questions, and I hope they will guide you to your goal.
Google Analytics Questions Answers for Digital Marketing Tests Part 3
( Answers in bold )
1. Which Analytics API allows you to access your Google Analytics account configuration data?
Management API
Core Reporting API
Embed API
You cannot access this data with an API
2. Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
Data import
Custom channel groupings
3. Segments will not allow you to do what?
Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
Isolate and analyze data
4. To recognize users across different devices, what is required for User ID?
A new Analytics account for reporting
Google Tag Manager
Sign-in that generates and sets unique IDs
All of the above
5. Which of the following is an advantage of implementing Google Tag Manager?
All of these answers are correct.
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
6. What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
View filters
Report filters
Custom Dimensions
Advanced Segments
7. What channel is not included in the default Channels report?
Direct
Display
Organic Search
Device
8. Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot traffic.
A,B,C & D
A,B, and C only
9. Which reports require the activation of Advertising Features?
Geo reports
Cohort Analysis reports
Real-time reports
Demographics and Interests reports
10. When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel.
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
all of the above
11. What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
Segmentation
Real Time reporting
View filters
Multi-channel funnels
12. The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field.
Campaign medium
Location
Device category
Interest category
13. What is not a filter setting for data in views?
Modify
Include
Restore
Exclude
14. What reports would you use to determine if you should consider expanding your advertising to new markets?
Frequency and recency reports
Location and Language reports
Intelligence events
Source/Medium report
15. The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
use Google Tag Manager for your Analytics tracking
create a new Analytics account for User ID reporting
all of the above
be able to generate your own unique IDs
16. How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
17. You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals.
The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
You must modify your tracking code to support Smart Goals data collection.
You must enable “Smart Goals” in your property settings.
The selected Google Analytics account must have at least 500 sessions over the past 30 days.
18. Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases.
Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
All of the above are valid dimension / metric combination
Sessions (metric) / city (dimension)
19. You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike.
The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
All of the above
20. If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
False: You must always set up cross domain tracking in order to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.
21. The default session timeout duration in Google Analytics is how many minutes?
5
10
30
20
22. What is a benefit of using Google Analytics for Remarketing?
You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
A and C only
A, B, and C
23. Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Ecommerce reports
Multi channel funnels reports
Interests report
Goals reports
Campaigns reports
24. Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns.
Device Categoryc
landing page
Campaign
A, B, and C
A and C only
25. The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
pageviews
events
transactions
A and B only
A,B, and C
26. Which of the following metrics is available when Site Search tracking is enabled?
Sessions with Search: The number of sessions that used your site’s search function at least once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after performing a search.
All of the above
27. When should you use manual tagging?
You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
You should use manual tagging for any non-AdWords custom campaign.
You should use manual tagging to track only AdWords campaigns.
28. When you create a new Channel Grouping in a view, you can.
immediately select it in the Acquisition Overview and Channel reports
apply it retroactively and see historical data classified by our new channel definitions
change how reports display your data, without changing the data itself
A and C only
A,B, and C
29. Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
some visitors may have javascript disabled
all of the above
some visitors may be blocking cookies
clicks and sessions are different metrics
30. Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Segments let you isolate and analyze your data .
Segments are filters that permanently change your data.
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.
31. When a report is based on data from a large number of sessions, you may see the following notice at the top of the report:
changing the sampling rate in your view settings
adjusting a control in the reporting interface for greater or less precision
adjusting the session timeout control
You cannot adjust the sample data
32. Google Analytics can identify that two sessions are from the same user if
the sessions happen on the same day
the sessions happen in the same browser on the same device
the sessions happen in the same browser
the sessions occur within 30 minutes of each other
33. Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals
34. Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales system
A and B only
A, B, and C
35. Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Traffic type
Language
Device Category
B and C only
A, B, and C
36. What campaigns require manual tags on destination URLs for tracking?
None of the above
Google Ads campaigns
Autotagged campaigns
Email campaigns
37. Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
All of these statements are true.
You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
38. When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
39. Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
Last Non-Direct Click model
First Interaction model
Last Interaction model
Linear model
40. What scope applies to Custom Metrics?
Customer
Session
Hit
User
41. Adding filters to a view in Google Analytics allows you to
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C
42. You can adjust the report sample size in Google Analytics by
adjusting a control in the reporting interface
adjusting the session timeout control
adding a segment to your report
any of these actions will adjust the sample size
43. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
All of these dimensions
Browser
Device Category
Language
None of these dimensions
44. Which of the following is a valid tagged custom campaign
All of these are valid.
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
45. Which of the following are measures of traffic volume?
Visits
Bounce Rate
Margin
Time on Site
46. Which of the following are possible uses of views within a single Google Analytics account?
all of these are possible uses of views
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data
47. Which user characteristic may NOT be used to change keyword bids in Google Ads?:
time of day
location
device
ad preference
48.Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
Time Lag
Path Length
Conversion ValueCustom Metric
Top Conversion Paths
Assisted/Last Interaction Conversions
49. Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
responsive web design
query string parameters
Flash and AJAX events
All answers are correct.
server redirects
50. What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Custom Include filter with field “Page Title” and pattern “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
51. Sampling is applied to reports before segmentation.
TRUE
FALSE
52. If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected
All of the above
53. True or False: Once a view is deleted it cannot be restored.
False: You have 35 days to restore a view after it is deleted.
True: Deleted views cannot be restored at any time.
54. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Linear model
Last Non-Direct Click model
First Interaction model
Last Interaction Model
55. You want to know whether button X is clicked more often than button Y? Which of the following would be more useful.
Intelligence
Annotations
Events
Real-Time
56. Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
Use a pivot table with two dimensions
Add a primary dimension
Add a secondary dimension
Apply a table filter
Sort the table by sessions from highest to lowest
57. What is the “Bounce Rate” in Google Analytics?
Percentage of visits when a user landed on a website and exited without any interactions
Number of times users returned to a website in a given time period
Percentage of total site exits
Percentage of sessions in which a user exits from a homepage
58. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, one property, no views
one account, two properties, two views
59. What model represents the hierarchical structure of a Google Analytics account?
Property > Account > View
Account > Property > View
View > Account > Property
Account > View > Property
60. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.
Source and Medium
Campaign and Ad Content
Campaign and medium
Source, medium, campaign and Ad content.
61. The order in which filters appear in your view settings matters.
Filters are not necessarily executed in the order in which they appear.
Filters are executed in the order in which they appear.
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics
62. Which of the following would be valid segment to consider using to analyze traffic pattern in your data?
All of these answers are correct
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
63. You want to see the percentage of session in which a specific button was clicked. Which of the following would be most useful?
Set up a custom report
Set up an event goal
Set up a dashboard
Set up Real-Time reporting
64. What report indicates the last page users viewed before leaving a website?
Landing Pages report
All Pages report
Exit Pages report
Pages report
65. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just after the opening <head> tag
Just before the closing </body> tag
Just after the opening <body> tag
Just before the closing </head> tag
66. In which of the following circumstances would you want to increase the default session timeout length in GA?
The average length of video on your site is 35 minutes.
The default session timeout length is set dynamically by Google Analytics and you cannot change it.
You need to start collecting real-time data
User typically spends less than 2 minutes on each page of your site.
67. Which of the following will occur by default, if A visitor comes to your site but stop looking at pages and generating events?
The visitor’s session expires after 30 minutes of inactivity
The visitor’s session expires after 5 minutes of inactivity
Google Analytics does not keep track of session by default
The visitor’s session expires once the visitor has exited your site
68. Google Analytics cannot collect data from which systems by default?
Offline inventory database
Websites
Online point-of-sale systems
Mobile devices
69. Which campaign tracking variables are required in order to ensure accurate data shows for campaign?
utm_campaign, utm_source, utm_medium
utm_term
utm_medium, utm_campaign
utm_source, utm_term, utm_content
utm_content
70. When does the tracking code send an event hit to Google Analytics?
Every time a user performs an action with pageview tracking implemented
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking implemented
Every time a user makes a reservation
71. Which of the following metrics would be helpful in showing a keyword is part of a conversion path?
Assisted Conversions
Bounce Rate
Impressions
Visits
Clicks
72. Which are the four main part of the Google Analytics platform.
Collection, Configuration, processing and Reporting
Collection, Processing, Reporting and Recollection
Configuration, Collection, processing and reporting
Collection, Processing, Continuation and Reporting
73. This behavior metrics shows the number of sessions that included a view of pages.
Bounce Rate
Unique Visits
Pageviews
Unique Pageviews
Visits
74. Most useful metrics to measure number of conversions, initiated by paid search.
First Interaction (Click) Conversions
Conversion Rate
Assisted Conversion Valuet
None of these metrics
75. Intelligence Alert – To notify changes in traffic or usage.
Secondary Dimensions
Real-Time
Intelligence Alert
Annotations
76. What report shows which types of mobile devices visited a website?
Technology > Network report
Site Content > Landing Page report
Mobile > Devices report
All Traffic > Source/Medium report
77. Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
conversion rate
bounce rate
session duration
pageviews
78. To view accurate data in a Custom Report, what action should be avoided?
Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
79. Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C
80. Which report would you use to determine the percent of your site traffic that has already been to your site before?
Behavior – Frequency & Recency report
Interests – Affinity categories report
Behavior – New vs returning report
All traffic – Referrals report
Ecommerce – Sales performance report
81. When does a default Analytics session expire?
When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
At noon every day
When a user opens a new browser window
82. Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
An unfiltered view ensures that the original data can always be accessed
You will need to configure your goal in the unfiltered view
Without one unfiltered view. You will not be able to use a filter for multiple views
There is no reason to maintain an unfiltered view
83. True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then leaves.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.
84. The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Goals
Segments
Custom reports
A, B, and C
B & C only
85. What is the URL parameter that autotagging appends to an AdWords destination URL?
gclid=
userid=
_ga=
clickid=
utm=
86. Which parameters can be included with an event hit for reporting?
Category, Action, Label, Unique Events
Category, Action, Label, Total Events
Category, Action, Label, Value
Event, Category, Action, Label
87. What report compares metrics based on user acquisition date over a series of weeks?
User Explorer
Active Users
Users Flow
Cohort Analysis
88. Views can include website data collected before the view was created.
True
False
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose “Faster response” in the sampling pulldown menu
Apply an advanced filter to the report
Remove any filters on the view
Choose “Greater precision” in the sampling pulldown menu
89. Which user characteristic may NOT be used to change keyword bids in AdWords?
time of day
location
ad preference
device
90. What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AnWords view through conversion
When an AdWords visitors returns to the site directly to convert
91. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
False
92. Setting up goals allow you to see A list of transactions.
A list of transactions
Ecommerce revenue
Bounce Rate
Conversion Rates
93. What would prevent data from appearing in a Custom Report?
Too many metrics in a Custom Report
A filter that removes all the data
Custom Report isn’t shared with users in the same view
Too many dimensions in a Custom Report