Semrush Amazon Seller Certification Answers Updated

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Semrush Amazon Seller Certification Answers Updated

 


 

1. What Metric Should You Watch When You Are Only Shipping Items Using The Fulfilment By Amazon Program?

  • Inventory Performance Index
  • Late Shipment Rate
  • A. Z Claims

2. It Is Important To Only List In-Stock Items On Amazon. Your Account Can Be Suspended For Cancelling More Than 2.5% Of Your Total Customer Orders.

  • False
  • True

3. It’s Possible For Your Product To Take The Top Position In Amazon If: (Choose 3 Correct Answers)

  • Your product is high quality and will leave customers satisfied with their purchase3
  • You can out optimize your listing compared to your competitors
  • You have all of your friends and family leave positive reviews for your product.
  • You can outspend your competitors, even for a period, on Ads
  • You don’t have any returns       

4. If your IPI is below Amazon’s benchmarks what will happen to your account?

  • You will need to write a plan of action and submit it to Amazon.
  • You will not be allowed to list any additional inventory.
  • You will be suspended.
  • Your FBA storage will be limited next quarter.

5. If you receive a customer message on Saturday at 5pm, by when does Amazon expect you to answer that message?

  • Sunday 5 PM
  • The following Saturday
  • Monday 1 PM
  • Saturday 11 PM

6. Why should you use your business address when creating an Amazon Seller Account?

  • The address will show on your Amazon store page.
  • Amazon will send returned products to this address.
  • It looks more professional.

7. What might you need to provide in order for Amazon to verify your identity?

  • Video call
  • Utility bills
  • Business license
  • Credit card statements
  • Birth certificate

8. True or false: If you haven’t formed a business yet, you can put in your personal tax ID when creating an Amazon Seller Account and change it later.

  • False
  • True

9. In The Simplest Terms, How Does Amazon Prioritize Listings?

  • The listings with an average of 5-star reviews
  • Those that are most likely to get a sale
  • The newest listings get more views

10. Where Can You Report To Amazon The Misuse Of Your Trademark Or A Copyright Violation?

  • Amazon Seller Central
  • Kindle Direct Platform
  • Amazon Brand Registry
  • Amazon Vendor Central
  • Merch by Amazon

11. How Can Semrush Help Optimize Your Amazon Listing?

  • Suggest keywords for your listing
  • Monitor price changes
  • Audit your listing
  • All of the above are correct
  • Track your product keywords

12. What Program Helps You Protect Your Intellectual Property As Well As Grant You Access To Tools To Help You Build And Promote Your Brand On Amazon?

  • Amazon Vendor Central
  • Amazon Brand Registry
  • Kindle Direct Platform
  • Merch by Amazon
  • Amazon Seller Central

13. The Best Way To See If You Are Allowed To Sell A Product On Amazon Is To See If Someone Else Is Selling It Already.

  • False
  • True

14. Anything You Sell On Amazon Is Profitable After Amazon Fees.

  • False
  • True

15. How Do Authors Qualify For The 70% Royalty Option For Kindle Books Or Ebooks?

  • The price must be at least 20% below the list price for the physical book.
  • The eBook must be under 3 megabytes.
  • The price must satisfy the list price requirements.
  • Titles must be made available for sale in all geographies in which the author has rights
  • Titles must have been written in the last 5 years.

16. Why Would You Want To Register For Amazon Brand Registry For Your Brand Before Advertising On Amazon?

  • You get access to special ad products and content to showcase your brand.
  • It is easier to rank for competitive keywords.
  • To protect the content on your product detail pages from changes

17. Which Fees Can Be Difficult To Calculate Without An Amazon Calculator?

  • Seller Fulfilled Prime fees
  • Merchant Fulfilled fees
  • Fulfilled by Amazon fees

18. How Does Fulfillment By Amazon Work? Choose 2 Correct Answers.

  • You may be required to send your inventory to multiple warehouses around the country.
  • You must send all your inventory to the Amazon warehouse closest to your location.
  • It allows your product to be offered on Amazon with a Prime Badge.
  • It is only available by private invite.

19. How Many Staff Members Can You Add To Your Amazon Seller Central Account As Sub-Users?

  • 5
  • You can’t add users, you need to share your login information for your staff to access your account.
  • As many as you need
  • 10

20. Why is it important to have just the right amount of product stock when doing FBA?

  • If you are heavily overstocked, you will have more storage fees.
  • If you are heavily overstocked, your account may get suspended.
  • If you run out of stock, your account may get suspended.
  • If you run out of stock, you may lose ad money invested in ranking for a specific keyword.

21. What will determine the percentage referral fee that you will be charged by Amazon when your product sells?

  • The product category
  • The product price
  • The quantity sold
  • The product size

22. If you want to list a product that is already on Amazon, but it has incorrect information, what should you do?

  • Work to update the listing with the correct information.
  • Don’t list your product.
  • Create a new listing with the correct information.
  • Delete the listing.

23. True or false: If your product does not have a GTIN you can request a GTIN Exception.

  • True
  • False

24. Why do you want to fix stranded inventory as quickly as possible?

  • You may receive negative reviews.
  • Amazon may suspend your account.
  • After 30 days without an offer, Amazon has the right to dispose of your inventory.
  • You will still be charged storage fees even though these items are not available for sale.

25. If you wanted to change your price for an item you are selling on Seller Central, you would

  • You cannot edit your price on Amazon
  • Delete and relist your inventory
  • Edit the price in Seller Central in the Manage Inventory or Manage FBA Inventory pages on Seller Central
  • Submit a ticket to Seller Support with the ASIN and the new price

26. A great title on Amazon ______(check all that apply)

  • Includes your brand name
  • Includes all relevant keywords
  • Includes the name of the product
  • Follows Amazon’s style guidelines
  • Uses as many characters as Amazon allows

27. How can you protect your listing once it has been created?

  • Purchase Brand Protection.
  • Register for Brand Registry.
  • Track your listing with the Sellerly Listing Protection tool.
  • Join Amazon’s FBA program.

28. Check all that apply for primary images.

  • The image should include any available coupons.
  • Should be 85% of the image
  • The image should be on a pure white background.
  • The image must not contain gratuitous or confusing additional objects.

29. What Should You Keep In Mind When Thinking About The Cost Of Sending Products To Amazon Warehouses?

  • You will have to pay standard UPS rates.
  • You will be able to use partnered UPS rates with Amazon when shipping to FBA warehouses from within the United States.
  • You have to pay for overnight shipping.

30. Which Amazon ad types will display your product in search results?

  • Sponsored Listing
  • Sponsored Product Ads
  • Brand Advertising
  • Sponsored Brands

31. For What Reasons Could Your Account Not Be Approved To Sell On Amazon, Or Get Suspended? Choose 2 Correct Answers.

  • You created a duplicate account.
  • You were unable to verify your identity.
  • You forgot your password.
  • You didn’t upgrade to the professional seller account.

32. Which Amazon program helps you to access honest reviews in exchange for free products?

  • Early Reviewer Program
  • Brand Registry
  • Vine
  • Amazon Business

33. Why should you try a special program (Brand Registry, Subscribe and Save, Early Reviewer Programs) after a year?

  • Changes to the programs might have made them more viable for your products.
  • You shouldn’t try a special program if it didn’t work the first time around.
  • Beta listings aren’t completely retail ready.
  • Amazon likes it and will rank your product better organically.

34. What happens if a parent listing gets deleted?

  • The children listings become orphans and are shown as individual products.
  • All the children listings get deleted too.
  • The first child listing created will become the parent listing.

35. What is a twister?

  • Another name for a product variation
  • A product that comes in different colors.
  • A product review that was negative, but gets changed to a positive review.
  • A special program with Amazon

36. True or false: It is ok to have friends, family or employees review your products.

  • False
  • True

37. Why should you add a clippable coupon to your product when launching?

  • You are more likely to rank better organically.
  • It can increase your click-through rate and your conversion.
  • Amazon shares the cost of the coupon with you.
  • It’s free and customers are happier.

38. True or False: When doing split testing, you should only test small differences.

  • False
  • True

39. The Early Review Program is designed to:

  • Allows you to email customers and offer a discount in exchange for a 5-star review
  • Expose your product to customers primarily shopping in the morning
  • Get your first 5 reviews
  • Get reviews for your products before you list them on Amazon

40. Finish the sentence: “The best way to increase your total reviews is____”. Check all that apply.

  • Offer a free product in exchange for a 5-star review.
  • Use special programs like Early Reviewer Program and Vine.
  • Ask your friends and family to leave reviews for your products.
  • Use ads and coupons to encourage more purchases of your products.

41. Where Can You Sell Your Ebook On Amazon?

  • Amazon Seller Central
  • Merch by Amazon
  • Kindle Direct Platform
  • Amazon Brand Registry

42. Where Can You Sell Print-On-Demand Physical Products Like T-Shirts And Sweatshirts?

  • Amazon Vendor Central
  • Merch by Amazon
  • Amazon Seller Central
  • Amazon Brand Registry

43. Why do you want to avoid your item going into Poor or Fair status?

  • You will have to pay more for advertising.
  • Amazon can remove your listing.
  • Amazon can suppress your listing.
  • Amazon will suspend your account.

44. What Platform Is For Large Brands And Requires An Invite To Join?

  • Amazon Brand Registry
  • Amazon Seller Central
  • Kindle Direct Platform
  • Amazon Vendor Central

45. Which Seller Platform Allows Companies To Sell To Amazon And Has Amazon Be The Seller Of Record?

  • Merch by Amazon
  • Amazon Vendor Central
  • Kindle Direct Platform
  • Amazon Seller Central
  • Amazon Brand Registry

46. What Platform Should You Use If You Want To Sell Physical Products That Are Not Print On Demand?

  • Kindle Direct Platform
  • Amazon Brand Registry
  • Merch by Amazon
  • Amazon Seller Central

 

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