Amazon Retail for Advertisers Certification Questions Answers

Amazon Retail for Advertisers Certification Questions Answers

 

 

1. True or False? Self-service ads can help you scale sales and growth on Amazon. 

• False
• True

2. East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?

• East Appliances prefers to have Amazon store their products and manage shipping logistics direct from a fulfillment center.
• East Appliances wants their products be visible to shoppers when they select the Prime filter during their search process.
• East Appliances stores products in their own warehouse and prefers to control how the product is packaged and shipped.
• East Appliances stores products in their own warehouse, but they do not want to manage shipping logistics.

3. How would you go about optimizing the keywords with multiple match types?

• having maximum 100 keywords on each match type
• having maximum 20 keywords on each match type
• having maximum 30 keywords on each match type

4. Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?

• Merchant fulfilled network
• Fulfilled by Amazon
• Seller fulfilled Prime

5. What section of Vendor Central allows users to manage A+ Content?

• Settings
• Advertising
• Merchandising
• Items

6. What should a Vendor Central user update to enable customers to discover their products using the search bar?

• Product title
• Bullet point
• ASIN
• Keyword

7. Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?

• Yes, it is safe for Theo to assume the product is permitted.
• Not necessarily. Theo should not assume that a product is permitted just because it once was.

8. What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?

• Seller Console
• Advertising console
• Seller Central
• Vendor Central

9. Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?

• Another advertiser must be promoting Shunsuke’s brand.
• Campaigns in the same category are driving awareness of Shunsuke’s brand.
• Shunsuke’s brand’s presence had grown on Amazon as a result of the campaign from months prior.
• There is a reporting error.

10. True or false? The metrics in retail insights are ad attributed.

• True
• False

11. Which of the following action(s) can a Vendor Central user take to manage products? Select All Correct Responses.

• Create variations
• Update availability
• Ship products
• Manage images

12. Which of the following is not a benefit of ARA Premium?

• Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
• Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
• Detailing the percentage of purchases that are made as repeats versus first time customers.
• Providing visibility into the most commonly used shopping queries across Amazon

13. Retail insights can look back to compare insights from ___________ in the past.

• 14 days
• 6 months
• 13 months
• 12 months

14. Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?

• Reports
• Inventory
• Advertising
• Store

15. What is the guiding principle behind all Amazon retail programs?

• Start with the customer and work backwards.
• Start with the product and work backwards.
• Start with the company and work backwards.
• Start with the advertiser and work backwards.

16. GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)

• GamezCo paid a fee to present the Featured Offer (“Buy Box”).
• GamezCo is the only seller for this product.
• GamezCo receives credit for sales.
• When a customer clicks “Buy Now,” they will be purchasing from GamezCo.

17. True or False Amazon Advertising is a pay-per-click model (PPC)

• False
• True

18. Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?

• The campaign will end.
• Lamar will be notified, but the campaign will continue to run.
• The campaign will continue to run.
• The campaign will pause until inventory is replenished.

19. Match the retail program with its description.

• Prime Now – offers two-hour delivery from a local courier
• Amazon retail site – Amazon’s primary shopping site
• Amazon Business –  provides business-only selection and free two-day shipping

20. In Vendor Central, where should a user navigate to in order to access the advertising console?

• Reports
• Advertising
• Merchandising
• Payments

21. Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?

• Advertising console
• Business advisor
• Amazon Retail Analytics (ARA Basics)
• A+ Content Manager

22. True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.

• False
• True

23. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?

• Retail insights
• Traffic diagnostics
• Geographic sales metrics
• Market basket analysis

24. EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?

• Variations
• ASIN bundle
• Virtual bundle
• Parent ASIN

25. What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

• AZIN
• ASIN
• ASON
• ASKU

26. Which best describes Merchant fulfilled network?

• Amazon carriers collect products from the seller warehouse and ship the products to the customer.
• Seller takes care of the logistics and ships the product to the customer.
• Amazon takes care of the logistics for the seller directly from an Amazon fulfillment center

27. True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.

• False
• True

28. Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?

• Fulfilled by Amazon
• Seller fulfilled Prime
• Merchant fulfilled network

29. Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?

• A vendor leveraging Amazon retail
• A seller leveraging Fulfillment by Amazon
• A seller leveraging Merchant Fulfilled Network
• A vendor leveraging Fulfillment by Amazon

30. What factors should be considered by a seller when selecting a selling plan in Seller Central? Select All Correct Responses.

• If they have budget for a monthly subscription fee.
• How many items they will sell each month.
• Whether they want to pay selling fees.
• How many categories they plan to list products in.

31. How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?

• Sellers can view reports such as payments and tax reports.
• Sellers can view their ratings based on inputs such as customer feedback and claims.
• Sellers can see how their advertising campaigns are performing.

32. Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?

• Amazon vendor following a retail model
• Amazon seller using Merchant Fulfilled Network
• Amazon seller using Fulfillment by Amazon

33. True or false? Only businesses can shop on Amazon Business.

• False
• True

34 Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?

• Not enough information
• Seller
• Vendor

35. Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?

• Retail insights
• Geographic sales metrics
• Market basket analysis
• Traffic diagnostics

36. Which of the following is an optimal main image?

• C
• B
• A

37. True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.

• False
• True

38. Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?

• Repeat purchase
• Market basket analysis
• Item comparison
• Traffic diagnostics

39. Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?

• Whether they will leverage Fulfillment by Amazon.
• Which advertising strategy they will follow.
• Whether their products are eligible to be sold on Amazon.
• Which selling plan they should use.

40. True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

• True
• False

41. Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?

• Advertising
• Reports
• Inventory
• Orders

42. Which of the following examples best articulates the use of an alternative purchase report?

• An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.
• A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.
• A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.
• A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.

43. Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?

• A+ enhanced marketing content
• Advertising
• Merchandising

44. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)

• ensure the product is in stock
• stop selling the product
• increase the price of the product
• ensure pricing is affordable

45. Where in Vendor Central can a user find recommendations to improve their business and increase sales?

• Business advisor
• Reporting bar
• News
• Merchandising

46. True or false? A Vendor Central user can update a product image and see it live immediately.

• True
• False

47. Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

• product description
• manufacturer content
• enhanced customized content
• A+enhanced marketing content/Enhanced brand content

48. Which of the following is NOT included in the retail readiness checklist?

• inventory
• description
• customer reviews
• delivery method

49. What does it mean for a product to be considered retail ready?

• The product has been sold at least once.
• The product is sold by Amazon.
• The product detail page includes all the necessary information for a customer to make a purchase.
• The product is available in more than one country.

50. What is the minimum star rating a product should have to be considered retail ready?

• 3.5 stars
• 3 stars
• 4 stars
• 4.5 stars

51. True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.

• False
• True

52. Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?

• Traffic diagnostics
• Sales diagnostics
• Geographic sales metrics
• Retail insights

53. Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?

• Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon.
• Use retail insights to understand baseline traffic and performance of her brand on Amazon.
• Use Sponsored Products to reach existing
• in-market demand for her brand’s products.
• Use timing insights to understand the time of day her audience is purchasing on Amazon.

54. Which best defines a parent ASIN?

• An ASIN under which multiple variations of the product are grouped.
• An ASIN under which all of a seller/vendor’s ASINs are grouped.
• An ASIN under which all products within a category are grouped.
• The first ASIN created in a category.

55. Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?

• Fulfilled by Amazon
• Merchant fulfilled network
• Seller fulfilled Prime

56. Which of the following best describes conversion share?

• The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.
• Percentage of all clicks that an ASIN received relative to a particular shopping query.
• The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
• Percentage of all conversions an ASIN received relative to a particular shopping query

57. True or false? A minimum of 4 product images is suggested for a product to be retail ready.

• True
• False

58. Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide? Select All Correct Responses.

• Create variations for the product.
• Accept recommendations offered through the business advisor tool.
• Update keywords to improve discoverability.
• Leverage bulk buys to improve operational efficiency.

59. Examine the product detail page below. Which of the following elements is not retail ready?

• Title
• Rating
• Images
• Reviews

60. Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

• seller landing page
• product detail page
• Store
• Amazon homepage

61. Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?

• Not enough information
• Athletica Shoes
• Shoez

62. Which of the following is NOT an Amazon retail program?

• Amazon retail site/app
• Amazon Business
• Amazon Garage
• Prime Now

63. True or false? A selling partner must be invited to become a Vendor Central user.

• True
• False

64. How many ASINs can you review in a peer set with ARA Premium?

• zero
• one
• two
• three

65. What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?

• Using MFN, inventory is stored at Amazon facilities.
• Using FBA, the seller is in complete control of the handling and shipping process.
• Using FBA, the seller sends inventory to Amazon fulfillment centers, where its packed and shipped to customers.
• Using MFN, the seller leverages Amazon facilities, expertise, and customer service.

66. Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

• Wait until the product receives more reviews.
• Change shipping methods to increase positive reviews.
• Decrease the price to increase the number of sales, increasing reviews.
• Leverage the Early Reviewer Program to help increase the number of reviews.

67. Which type of selling partner must be invited to sell on Amazon?

• Vendor
• Seller
• Not enough information

68. Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?

• Search impressions
• Earned media impressions
• Conversion rate
• Glance views

69. Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?

• Seller Central, Inventory
• Seller Central, Advertising
• Vendor Central, Contributor
• Seller Central, Contributor

70. Which of the following is included on a product detail page? Select All Correct Responses.

• Images
• Order history
• Featured Offer
• Stores

71. What section of Vendor Central allows users to access Amazon Vine?

• Payments
• Quick links
• Merchandising
• Advertising

72. John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include? Select All Correct Responses.

• Prime Video
• Amazon Music
• Prime Now
• Amazon Business

73. Which of the following is not a benefit of retail insights?

• Understanding shopping activity for your products before, during, and after your campaign to help identify the correlation to advertising.
• Understanding the impact of advertising across awareness, consideration, and sales metrics.
• Understanding the delta between
• non-campaign performance and campaign performance.
• Understanding trends of key business levers, such as price and its impact on sales performance over time.

74. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

• There are 15 customer reviews.
• There are 5 items left in stock.
• Product is rated 4 out of 5 stars.
• Enhanced content includes a video.

75. What is the minimum number of customer reviews a product should have to be considered retail ready?

• 10 reviews
• 15 reviews
• 25 reviews
• 18 reviews

76. ARA Premium can report on which geographic sales data? Select All Correct Responses.

• Province
• Zip Code
• State
• Time Zone

77.  90% of customers who shop online and make a purchase only after reading through the reviews.

• True
• False

78. Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?

• Koepp can add variations of the product.
• Koepp can act on the feedback by making product improvements that address the issue.
• Koepp can help boost the number of reviews using the Amazon Vine program.
• Koepp can improve the product images and description to more accurately reflect the product.

79. Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?

• Not enough information
• Seller
• Vendor