Hootsuite Social Marketing Certification Question Answers
1. In Instagram
Stories, You Can Add Up To 10 Text Hashtags, To Support Discoverability. What
Are Two Techniques You Could Use The Maximum Number Of Hashtags While Avoiding
A Cluttered Look? (PICK TWO)
Use line breaks to
hide them at the bottom of the post’s description.
Include them only in
the Story’s metadata.
Place a sticker overtop to hide them.
Camouflage them by colour matching the text with a
background colour.
Add them to a comment
in the comments section of the Story.
2. Organizations
Should Have A Crisis Management Plan For Social Media. This Plan Should
Identify The Keywords, Hashtags, Etc. That Should Be Continually Monitored, To
Proactively Identify External Issues Before They Spiral Into A Crisis. This
Component Of A Crisis Management Plan Is Referred To As A _________.
Social Surveillance
Best Practices
Social Search Streams
Social Media Monitoring Strategy
Brand Awareness
Social Media
Listening Techniques
3. When editing
photos within the Instagram app, which filter would best be used to intensify
the colours of an image?
Contrast
Highlights
Structure
Saturation
Brightness
4. You have just uploaded a 4 minute video clip into your
InstagramTV (IGTV) channel. You’ve added hashtags in the description to support
discoverability. What’s another tactic you could have used to surface this
video to your followers?
(A) Send the video via Direct Message to all your followers
(B) Use the IGBoost feature to put paid advertising spend
behind the IGTV video
(C) Use relevant keywords in ALL caps in the IGTV video
description
(D) Share the video
as a Story
5. If you encounter a question on social media channels to
which you don’t have an answer, what is the best way to respond?
(A) dismissively. if you don’t know the answer to a
question, it’s likely not an important concern
(B) honestly.
explain you don’t have an answer, but that you’ll get back to them with it
(C) vaguely. it’s best to avoid admitting to customers that
you don’t know the answer
(D) confidently. it’s best to take your best guess at an
answer, and convey it with confidence
6. Which Of The
Following Would Best Be Used To Make Your Instagram Story More Discoverable?
Adding hashtags and
keywords.
Using metatags and a
description.
Adding keywords and
pins.
Using branded
templates and metadata.
Adding a location and hashtags.
7. When editing a
photo in the Instagram app, which filter would you use to darken the edges of
the photo so the viewer’s eye is drawn to the centre?
Highlights
Sharpen
Vignette
Structure
Focus Tool
8. When Composing
Photos To Share On Your Social Channels, A Best Practice Is To Balance The
Elements Of Your Photo Along 3 Sections. This Is Described As:
Triplets
Asymmetry
3X3
Symmetry
The Rule of Thirds
9. Which of the
following would best be used to make your Instagram Story more discoverable?
(A) Adding hashtags
and keywords.
(B) Using metatags
and a description.
(C) Adding keywords
and pins.
(D) Using branded
templates and metadata.
(E) Adding a location and hashtags.
10. A benefit of
using Google Ads Experience is the ___________ option, which automatically
manages an ad after initial set-up by determining the most relevant targeting
options.
(A) smart campaign
(B) search campaign
(C) Automation
triggers
(D) video campaign
(E) universal app
campaign
11. You should use
the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy
candidates. Resonance refers to ________________.
(A) the amount of
interesting content, such as gifs, that they use
(B) the level of engagement they have with their audience
(C) the number of
languages they can communicate in the amount of re-tweets they get
(D) the amount of
times per day they post to social media networks
12. If you want to
run a paid advertisement that appears across a wide variety of websites, videos,
and mobile apps, your best choice is:
(A) Twitter Ad Cards
(B) Facebook Ads
Manager
(C) Google Ads Experience
(D) YouTube’s Video
Ads Manager
13.. Which of these
is NOT a best practice for increasing engagement on Pinterest?
(A) use video content whenever possible
(B) use Rich Pins to
provide extra information
(C) include relevant
keywords in your pin description
(D) use multiple
boards around distinct and separate themes
(E) space your posts
through the week
14. When engaging
with your community, it’s important to keep your ___________ in mind and let it
guide your response.
(A) brand’s voice and mission
(B) Personality
(C) sales pitch
(D) conversion goals
(E) organization’s
KPIs
15. Brand
voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally.
(A) True
(B) False
16. Once you’ve
onboarded a participant into the brand advocacy program, focus on keeping and
growing their commitment and cultivating enthusiasm. At the start, check in
periodically to make sure your new advocate is engaged and committed.
______________ check ins are a good rhythm.
(A) 1, 3, 6 month
(B) 30, 60, and 90 day
(C) 5, 15, 60 day
(D) 3, 6, 9 month
17. Let’s say you’re looking to increase the
visibility of your company blog. What, in addition to SEO tactics, could you do
to make it easy for people to organically find your previously published posts?
(A) Link internally to previously published
blog posts
(B) Paid Boost via
Google AdWords for underperforming posts
(C) None of these
(D) Embed pixels into
all old blog posts
(E) Hire a skywriter
and graffiti artist
(F) Email a blog link
to all captured leads
(G) Republish old
articles with different headlines
18. When optimizing your YouTube page,
use_______________________ for grouping together relevant videos so viewers
progress naturally from video to video, thus generating more views through
their session.
(A) recommended
content
(B) Libraries
(C) Suggestions
(D) Playlists
(E) cascades
19. When editing a
photo in the Instagram app, which filter would you use to darken the edges of
the photo so the viewer’s eye is drawn to the centre?
(A) Highlights
(B) Sharpen
(C) Vignette
(D) Structure
(E) Focus Tool
20. When composing
photos to share on your social channels, a best practice is to balance the
elements of your photo along 3 sections. This is described as:
(A) Triplets
(B) Asymmetry
(C) 3X3
(D) Symmetry
(E) The Rule of Thirds
21. A practical
benefit of ________________is that it requires little in the way of resources
which can be helpful for organizations that don’t have a dedicated content
team, but that still want to position themselves as trusted advisors in their
industry.
(A) Auto-Generated
Content
(B) Created Content
(C) Promoted Content
(D) Amplified Content
(E) Curated Content
(F) Verified Content
22. When announcing
an employee advocacy program, it’s important to reinforce why sharing content
on behalf of an employer is in the employee’s self-interest. Employee advocates
can showcase their engagement by sharing content that portrays the organization
in a positive light, thereby ________________________.
(A) getting more
followers on their social channels
(B) differentiating themselves as a dedicated
performer within the organization
(C) portraying the
organization as a great place to work benefiting from brand rub
(D) supporting the
organization’s business interests
(E) displaying the
degree of their brand affinity
23. Which of the
following IS a component of a social media strategy?
(A) Designing email
campaigns
(B) Organization of
networking events
(C) Crisis Management Plan
(D) Prospecting
Strategy for Sales Leads
(E) Website
Maintenance
24. Since a business
cannot follow their Facebook followers directly, it’s important to build a
community and demonstrate customer care by _______________.
(A) sharing lots of
new content and promotional materials each day
(B) responding to questions and comments from
customers on your Facebook post’s comment threads quickly and thoughtfully
(C) all of these
(D) requesting to
follow your business’ Facebook followers from your own personal account
(E) sending each new
follower a standardized, formal Facebook message to thank them
25. If you’re running
a Facebook or Instagram campaign and need sophisticated targeting and budgeting
options, which would be the best tool to use.
(A) Ad Experience
(B) Ads Dashboard on
your Business Page
(C) Help Center
(D) Marketplace
(E) Ads Manager
26. Your profile
picture should be easily recognizable, even at ________ size. Your _________ is
usually the best choice.
(A) thumbnail;
products page
(B) thumbnail; logo
(C) Pixel; landing
page
(D) Billboard size;
logo
(E) thumbnail;
thumbprint
27. When pitching
your budget to decision makers, focus on conveying two things: First,
demonstrate ROI from the current year, and second:
(A) highlight
shortcomings caused by lack of budget in the previous year.
(B) showcase your top
performing content from the previous fiscal year.
(C) emphasize how
much more efficient your team is with resources than the company as a whole.
(D) emphasize how
much your team deserves, given how hard they work.
(E) showcase the value of the initiatives,
campaigns, and goals you have in mind for the coming year.
28. You’re a social
media manager for a hotel chain that’s planning a campaign to raise awareness
about a new hotel location. Which of the following are examples of S.M.A.R.T.
objectives that could support an awareness campaign like this? (PICK TWO)
(A) Schedule 2 tweets
per day for 1 month, containing beautiful images of the region around the
hotel.
(B) Experiment with
3rd Party Software Tools.
(C) Engage a certain number of local social
media influencers to post about their experiences with the hotel.
(D) Boost 5 Facebook
Posts about the hotel that are already performing well organically.
(E) Drive a certain number of mentions of a
relevant branded hashtag in the first two 2 months following the opening.
29. Instagram lets
you post photos as portrait, landscape, or square. Why is it a good idea to
take your photos in the format/orientation you intend to post them in?
(A) Cropped images
are deprioritized by Instagram’s algorithm.
(B) The resolution
Instagram allows is lower when images are cropped.
(C) This practice
makes photos easier to edit.
(D) So you can better compose all the elements
in the shot.
(E) all of the
options in this list
30. A good first step
to connecting with influencers is to:
(A) Send a formal
email explaining your product and asking them to share it with their networks
(B) Tweet each
influencer you’d like to attract every day for a minimum of 3 weeks
(C) Wait until your
product is successful and the influencers come to you
(D) Start building a relationship by engaging
with the content they share
31. Let’s say you
want to create an Instagram ad, and want a high degree of control over budget,
targeting, and creative. Which is the best method/tool to use?
(A) Boosting Options
in the Instagram App
(B) Google Ad Words
(C) LinkedIn Ads
Manager
(D) Instagram Ads
Manager
(E) Facebook Ads Manager
32. Identify the
order of the elements below that most accurately reflects their relationship to
each other.
(A) Departmental
Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives
(B) Organizational Goals, Social Media
Objectives, Social Media Goals, Social Tactics, Departmental Goals
(C) Social Tactics,
Social Media Objectives, Social Media Goals, Departmental Goals, Organizational
Goals
(D) Social Media
Goals, Social Media Objectives, KPIs, Organizational Goals, Departmental Goals
(E) Organization
Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social
Media Tactics
33. The value of
social advertising lies in the large audience size your company has the
potential to reach and the ______________ social ad platforms offer.
(A) negative SEO
benefits
(B) integration with
print and TV campaigns
(C) finely tuned targeting capabilities
(D) collaborative
relationships
34. A social media
policy is intended to:
(A) mandate the required
amount of social media promotion employees must do on the behalf of the company
(B) provide guidelines for appropriate and
inappropriate use of social media by company employees
(C) outline what
social media strategies and tactics that will be pursued in the coming year
(D) outline the ways
in which sales and marketing activities will support social media initiatives
in the coming year
25. Branded hashtags
work best on the following platforms:
(A) Twitter and
Pinterest
(B) Instagram and Twitter
(C) Facebook and
Twitter
(D) Facebook and
Instagram
36. When taking
photos using your phone, why is it important to tap the subject of the photo on
the screen before taking the picture?
(A) To properly bring the subject into focus.
(B) To balance the
colours.
(C) To sharpen the
background.
(D) To soften and
enlarge the subject.
37. A best practice
for optimizing your video content for Facebook engagement is to:
(A) place your CTA
right at the beginning
(B) all the options
in this list
(C) use the landscape
format
(D) include captions and text overlays
(E) make videos
longer, so followers can “lean back” to watch
38. If you have a
Facebook Business page, you can also create and manage ______________ ads
through the Facebook advertising platform.
(A) LinkedIn
(B) Tumblr
(C) Instagram
(D) Google+
(E) Pinterest
39. Which of these is
NOT a best practice for sharing content on social media?
(A) encourage
employees to share content on their social profiles
(B) brainstorm
headlines and captions that are clear and attention-grabbing
(C) incorporate
visual content into your posts when possible vary your content
(D) use tools to
pre-schedule or auto-schedule your messages
(E) re-post content frequently so it can be seen at the
optimal times in every timezone
40. If you are
regularly posting content to multiple social networks, an important rule of
thumb is to _____________.
(A) none of the above
(B) tailor messages
to the unique strengths of each platform, where possible
(C) post the message
at differing times on each network to avoid being penalized by Google
(D) use exactly the
same wording to maintain consistency of voice
(E) post a message on
all platforms at the same time to make gathering metrics more accurate
41. Private Twitter
Lists are a great way to _________.
(A) engage with
industry influencers
(B) maintain lists of
relevant keywords
(C) use relevant
industry Twitter accounts to influence your SEO
(D) keep up with competitors’ content without publicly
following them
42. To take full
advantage of your Twitter Media Gallery, ensure that you’ve uploaded a minimum
of:
(A) 6 photos or videos
(B) 8 videos and 3
photos
(C) 2 private Twitter
lists
(D) 1 Tweet button to
each of your web properties
43. On Snapchat, a
great way to generate buzz and encourage your followers to amplify your brand,
is by creating image overlays referred to as __________.
(A) Auto-Enhance
(B) Photo Layers
(C) LensFilter
(D) Image Boost
(E) Map lenses
(F) Brandfilters
(G) Geofilters
44. When it comes to
content marketing on social media, research is the key to understanding what
content will resonate with your audience. Begin by looking at your Social Media
Audit, and then use network-specific tools such as_______________ and
________________to identify your audience demographics by network.
(A) Twitter
Demographic Analytics; Facebook Geo-Targets
(B) Snapchat
Biographies; Twitter Lists
(C) Facebook’s Audience Insights; Twitter Analytics
(D) Instagram
Stories; LinkedIn Demographics
(E) Instagram Market
Insights; Twitter People Metrics
(F) Instagram
Post-Locator; Facebook People Manager
45. Before launching
a paid social advertising campaign it’s best to have:
(A) a very niche
audience, an idea of what you want the campaign to achieve, and one high
quality ad
(B) clear business objectives, a well defined target
audience, multiple ad variations
(C) multiple business
objectives, a large audience, multiple ad variations
(D) at least three
marketing objectives that need to be supported in order to take advantage of
volume pricing
46. Individual
Instagram Stories have a limit of 15 seconds for video content. However, using
Instagram’s segments tool, you can record a longer video. The Segments tool
then automatically splices this longer video into 15 second segments, that will
play consecutively for your viewers. To do this, simply:
(A) Upload the longer
video into the bulk uploader.
(B) Add the longer
video segment into a branded template.
(C) Hold down the record button for the duration of your
take.
(D) Enable ‘Segments’
under ‘Story Settings’.
47. You are taking
photos for Instagram, using your phone’s camera, and lighting conditions are
not optimal (too bright or too dark). What is the best way to compensate for
this, before taking your photo?
(A) Turn HDR off and
enable the flash.
(B) Turn on the
manual focus and adjust the contrast setting.
(C) Tap on your subject and adjust the exposure slider
onscreen.
(D) Enable the 4K
feature which will automatically adjust brightness.
48. When taking
photos for your social channels (e.g., Instagram) you can add depth, by using
roads, buildings, or bridges to create a pathway that leads the viewer’s eye to
a single spot. This is best described as:
(A) 3D Technique
(B) planar scaling
(C) depth illusion
(D) grid planing
(E) leading lines
49. If you are
creating an Instagram Story, with the purpose of gathering audience insights,
which would be the best feature to use?
(A) Story Insights
(B) Branded templates
(C) Geo-targeting
(D) Audience Insights
plug-in
(E) A question sticker or poll
50. When it comes to
building community, which of the following is not a form of engagement?:
(A) discussions
around shared content
(B) customer support
queries
(C) geo-targeted posts and tweets
(D) responding to
positive and negative sentiment
51. Partnerships with
complementary business whose audience shares values with yours are:
(A) not recommended
because of the potential for future market overlap
(B) an efficient way
seize market share from competitors
(C) risky and
unstable because businesses frequently pivot their community strategies
(D) a powerful way to grow your community
52. When you’ve been
successful in building a community that is well-acquainted with your brand and
products it can become self-monitoring. This means when a question arises:
(A) community members may pipe in with an answer, thereby
reducing the resources you dedicate to customer support
(B) it’s an
indication that your community building efforts were not as robust as they
could have been
(C) you can rely on
the community space to provide answers, moderate discussions and correct any
misinformation without supervision
(D) it should be
viewed as a qualified sales lead and funnelled immediately to the sales team
53. Research shows
that most Facebook users are on mobile, and engagement declines dramatically
with longer posts. A rule of thumb, you should aim to write posts that are
around ________.
(A) 140 characters
(B) 280 characters
(C) 50-60 characters
(D) 480 characters
54. Which of these is
NOT a part of a Social Media Strategy?
(A) Social Media
Audit
(B) Budget, Tactics,
and Tools
(C) Social Media
Goals and Objectives
(D) Crisis Management
Plan
(E) Prospecting Strategy for Sales Leads
55. When optimizing
your social media profiles, be sure to provide a consistent business
description across all channels. Brainstorm a handful of essential and
_____________ keywords that describe your company, and incorporate them into
the copy of your About sections.
(A) Networked
(B) Trademarked
(C) SEO-friendly
(D) Multi-syllabic
(E) Backlinked
56. You have just
uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve
added hashtags in the description to support discoverability. What’s another
tactic you could have used to surface this video to your followers?
(A) Use the IGBoost
feature to put paid advertising spend behind the IGTV video.
(B) Send the video
via Direct Message to all your followers.
(C) Use relevant
keywords in ALL caps in the IGTV video description.
(D) Enable automatic publishing of a 60-second preview of
the video in your feed.
57. To place a video
ad over YouTube videos, which option would you choose?
(A) A video ad card
through Twitter Ads
(B) A video campaign
through YouTube’s Creator Studio
(C) A video campaign through Google Ad Experience
(D) A video ad-type
through Facebook Ads Manager
58. Instagram allows
you to include clickable links in the following area(s):
(A) website field
(B) custom location
and website fields
(C) website and bio
fields
(D) website field,
captions, comments, and username field
59. To ensure your
brand is being represented in the best light on Instagram, and to discover
content from your customers, you should keep an eye on _____________.
(A) Your Instagram
Insights metrics
(B) Your connected
business accounts section
(C) Trending
Instagram hashtags such as #TBT posts
(D) The comments
section of boosted posts
(E) Photos in which your organization has been tagged
60. When buying an ad
for Instagram or Facebook, begin by selecting the ___________ that most closely
matches your business needs.
(A) ‘Tactic’
(B) ‘Automation
Triggers’
(C) ‘Objective’
(D) ‘Mission’
(E) ‘Strategy’
61. When drafting
your social media posts, always aim to end them with a clear:
(A) buy now button
(B) call for
attention
(C) outline of a
product or service
(D) cry for attention
(E) call-to-action
61. When plotting out
the content mix for your upcoming social media publishing schedule, promotional
content about your organization shouldn’t exceed _______________ of your
overall content mix.
(A) Roughly half your
content
(B) None
(C) Roughly 2/3rds
(D) Roughly 1/3rd
62. A social media
manager for Athene Suites Hotels has gathered hundreds of vacation photos
submitted by followers of the organization’s Instagram account. The best of
these photos will be posted on the channel in an upcoming campaign that
celebrates customers. Which term best describes these photos:
(A) Visually Curated
Media
(B) Follower Based
Content
(C) User-discovered
Media
(D) User-generated content
(E) Audience curated
images
63. When thinking
about influencers you’d like to attract to your brand’s community, what is the
most important criteria to think about?
(A) Their sum total
of followers, friends etc.
(B) Someone whose remuneration
requirements are within the allotted budget in your social media strategy
(C) Someone who has
expressed distaste for your competitors
(D) Someone who can contribute their trusted insight to
your community
64. Carrying out
social media marketing without a ______________ could result in posts that are
unbalanced in tone, subject matter, or purpose. Organizations without this plan
will find it more difficult to achieve social media goals and maintain an
effective cadence with their posts.
(A) Influencer
Strategy
(B) Advocate Strategy
(C) Content Strategy
(D) Paid Strategy
(E) Earned Strategy
65. The key question
you want to keep in mind while undertaking a social media audit is: “What value
is your organization adding to your customers through social media now vs.
_______________?”
(A) the value your
customers are providing to you
(B) the value you want to be adding
(C) the number of
followers you gain per quarter
(D) the amount you
spent acquiring them
(E) the maximum
revenue you can extract from customers in exchange
66. When it comes to
creating video for your social channels, which of the following is NOT a best
practice?
(A) When editing,
consider adding subtitles or descriptive text to your videos.
(B) Film in landscape
mode generally, but portrait mode when filming for Instagram Stories or
Snapchat
(C) Since video will be consumed on mobile, record videos
using mobile as well.
(D) Invest in
professional video editing tools such as Final Cut Pro or Adobe Premiere
(E) Shoot your video
from different angles, and film additional “B-roll” footage
67. Why should Social
Media managers begin the budgeting process for their social marketing program
well before final budget numbers are settled?
(A) Because there
will likely be other projects that arise and it’s important to leave yourself
enough time to complete a budget before the end of Q4.
(B) So that you can
get your budget requests in early so that your requests are prioritized over
other teams.
(C) Because social
managers are often overwhelmed with tactics and campaigns at the end of the
year.
(D) Vacations around
Thanksgiving and Christmas often make it difficult to get the data needed in
time for final budget submissions.
(E) To make the most persuasive and data-driven case possible
for influencing how much will be awarded.
68. A key part of
running a business blog is ensuring its content is easily discoverable. Make
sure all your posts are ________________ by incorporating keywords into the
title, subheadings, and body of your post, as well as the URL.
(A) Flesch-Kincaid
Optimized
(B) None of these
(C) SEO friendly
(D) Black Hat
Optimized
(E) Net-Neutral
(F) Search Boosted
69. Which of these is
NOT a best practice for increasing engagement on LinkedIn posts?
(A) post content
regularly
(B) name the
professions you want to target in the post’s copy
(C) include 10+ hashtags in your posts
(D) add visual
content to your posts
(E) upload your
videos directly into LinkedIn
70. Your social
content strategies should vary by network. For example, your post frequency and
volume can be much larger on _________ than other networks. This makes
___________ a great place to post the same piece of content multiple times and
recycle evergreen content.
(A) LinkedIn
(B) Instagram
(C) Twitter
(D) Facebook
(E) MySpace
71. If you’re editing
a photo in the Instagram app, and need the bright areas of the image to be
brighter without affect the dark areas, which filter would you use?
(A) Highlights
(B) Contrast
(C) Fade
(D) Saturation
(E) Brightness
(F) Colour
72. Tools like
Hootsuite Amplify can make running an employee advocacy program easier by
allowing you to ______________.
(A) monitor program
participation
(B) monitor metrics
like most shared content or most active advocate
(C) provide company
news and content that can be shared to advocates social networks with a single
tap
(D) give advocates
daily updates of relevant news articles that they should share
(E) none of these
(F) all of these
73. One benefit to
having an employee advocacy program is that social network algorithms generally
____________.
(A) all of the above
(B) prioritize
messages from organizations over those sent by individuals
(C) prioritize
messages sent by individuals when they are formally linked to organizations
with verified accounts
(D) Boost the SEO
rankings of organizations whose employees regularly share their content
(E) none of the above
(F) prioritize messages from individuals over those sent by
organizations
74. Identifying and
defining _______________for the calendar year is essential when planning your
social media activity.
(A) Retweets
(B) social media
policy
(C) all of the above
(D) key dates and timelines
(E) brand voice
75. What are the
length restrictions when posting video content to the main feed of your
Instagram account?
(A) 1 second to 15
seconds
(B) 3 seconds to 60 seconds
(C) 2 seconds to 5
minutes
(D) 1 second to 30
seconds
(E) 5 seconds to 2
minutes
76. LinkedIn offers a
unique type of paid advertising, where you can send targeted, customized
messages to users’ LinkedIn inboxes, where it appears alongside other direct
messages. This ad type is called:
(A) Inbox Conversions
and Awareness
(B) Sponsored InMail
(C) Personalized
Messaging
(D) Direct Message Ads
(E) Dynamic Ads
77. You should keep
the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company.
(A) False
(B) True
78. Social media
tactics tend to fall into 3 categories:
(A) Paid, Owned, Earned
(B) Aimed, Taught,
Bought
(C) Earned, Borrowed,
Acquired
(D) Earned,
Influenced, Purchased
79. An example of an
“earned” social media tactic:
(A) generating
positive conversations on social around your products or services
(B) sparking word of
mouth recommendations from previous customers
(C) forging mutually
beneficial influencer relationships
(D) all of the above
(E) encouraging
employees to amplify your organization’s social content on their personal
social channels.
80. If you’re using
paid advertisements on Twitter, and want more people to see your tweets, what’s
the best campaign type to use:
(A) Conversion
(B) Twitter Ad Card
(C) Followers
(D) Tweet Engagement
(E) Awareness
81. In order to
cement positive relationships with your brand advocates on Twitter, you should:
(A) engage with their online content and give public shout
outs to recognize their support
(B) empower them to
unfavorably review competitors products in a public form (e.g., Yelp)
(C) provide an
honorarium for each positive mention they make about your brand
(D) offer to employ
negative SEO practices to help them move their business interests forward
82. Community
building on LinkedIn by organizations with LinkedIn Pages can be grouped into
three main categories:
(A) Hosting Live
networking events with LinkedIn Live, coordinating in-person events with
LinkedIn’s Invites feature and publishing industry relevant blog articles.
(B) Building LinkedIn
Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live
networking events with LinkedIn Live.
(C)Using targeted
advertising to boost Likes on your published content, interacting in the
comments section of content published by your competitors, publishing Thought
Leadership pieces in the LinkedIn Blog.
(D) Establishing an employee network, growing followers of
your LinkedIn Page, and building active LinkedIn Groups.
83. To grow your
community on Twitter, it is suggested that you should:
(A) Tweet everyone
you know in your industry who might like your products
(B) Follow every
person who has ever mentioned your company name
(C) Monitor conversations related to your industry and
follow people whose interests align with what your community offers
(D) Twitter should not
be used for community building
84. A social media
content calendar should be broken down into 2 major sections: Your __________
which could contain items such as campaign starts, influencer takeovers, and
new blog posts, and a more fine-grained ______________ which could be a
detailed schedule of every post for each of your social networks.
(A) larger monthly calendar; weekly calendar
(B) industry
calendar; weekly schedule
(C) weekly calendar;
post-by-post spreadsheet
(D) content strategy;
hourly schedule
(E) social media
strategy; evergreen content list none of these
85. Instant
Experience is a paid advertising feature on Instagram, configured to show
media, display a storefront, complete a form, or explore lifestyle images with
tagged products. To use Instant Experience, you’ll need to create your ad in
_____________.
(A) Facebook
(B) Google Ads
(C) the Instagram app
(D) Instagram Desktop
(E) Hootsuite Ads
86. Social media
objectives should:
(A) flow from, and
directly support, social media tactics
(B) adhere to the S.M.A.R.T. framework (Specific,
Measurable, Achievable, Resourced, Time-bound)
(C) adhere to the
CCAF framework: context, challenge, activity, feedback
(D) be finalized
early, so marketing goals can be designed around them
(E) be independent of
competing marketing and organizational goals
87. The best method
for determining future social media targets is to establish benchmarks. You can
do this by __________________.
(A) extrapolating data from past efforts to estimate future
success
(B) summing the
anticipated revenue accruing from this year’s social media objectives
(C) taking your
organization’s net revenue and dividing it by revenue directly attributable to
social media channels
(D) asking
competitors to share their analytics reports so that you have a frame of
reference
(E) making an
educated guess based on the phases of the moon
(F) Upload benchmark
reports from Google Analytics into your organization’s CRM
88. ___________ are a
YouTube feature that show up at the end of your video and can be used to lead
visitors to a landing page once they have finished watching it.
(A) Caption Files
(B) Channel Trailers
(C) Metatags
(D) Video Cards
(E) Landing Page
Re-directs
89. Which of the
following statements describes a best practice regarding your Facebook page
profile picture?
(A) Keep your profile
picture consistent
(B) Change it every
day to keep your followers interested
(C) Change once a
week and use random images to create visual interest
(D) Change it
strategically to match your current campaigns
90. The Facebook page
moderation feature:
(A) none of the above
(B) prevents a user
from posting too many comments on your wall
(C) prevents comments that contain certain words from being
posted
(D) prevents a user
from expressing negative sentiment about your brand
91. Organizations
should have a Crisis Management Plan for social media. This plan should
identify the keywords, hashtags, etc. that should be continually monitored, to
proactively identify external issues before they spiral into a crisis. This
component of a Crisis Management Plan is referred to as a _________.
(A) Social
Surveillance Best Practices
(B) Social Search
Streams
(C) Social Media Monitoring Strategy
(D) Brand Awareness
(E) Social Media
Listening Techniques
92. Scope, Process
for Creating and Updating Documentation, Approvals + Operational
Considerations, Social Media Policy, and Education and Training are the 5
constituent parts of what?
(A) Social Media
Objectives
(B) Social Media
Policy
(C) Social Media
Strategies
(D) Social Media Governance
(E) Social Media
Guidelines
93. Let’s say you’re
a Social Marketer, and you’re about to start curating content for your
organization. You’re looking for tools that will help make this job more
efficient and effective. Which of the following is NOT a feature you would
generally look for in such a tool?
(A) Provides content
insights into what’s performing best in your industry
(B) Search for
relevant conversations happening on Twitter
(C) Receive lists of
content and Twitter Influencers
(D) Search for
popular articles that are trending on social
(E) List of topics to avoid sharing
94. When running a
paid ad on Facebook, which of the following is NOT a placement option.
(A) the Feed
(B) Stories
(C) in-stream videos
(D) Messenger
(E) Marketplace
(F) the right hand
column
(G) Facebook Groups
95. When planning out
your YouTube publishing schedule, stick to _______________ ______________, as
well as a predictable publishing schedule so your subscribers know when to look
forward to your next video and what to expect.
(A) re-sharing
curated content
(B) a flashy
production style and highly variable publishing times a variable length and
production style
(C) self-promotional
content
(D) a consistent length and production quality
96. Shared content
can be categorised into two main categories: Curated, which is content gathered
from trusted sources relevant to your industry, and ________________, which is
content produced within your organization including items like blog articles,
white papers, infographics, guides, and visuals.
(A) Published
(B) Curated
(C) Created
(D) Amplified
(E) Promoted
(F) Verified
97. Let’s say you’re
evaluating a customer of your organization as a potential brand advocate. In
addition to the three R’s, what’s another criteria you could use to determine
whether this person would represent your organization well?
(A) brand affinity
(B) political values
(C) influencer
connections
(D) brand rub
(E) number of
followers
(F) all of these
98. Brand Advocacy
programs should contain 4 components: Program goals, criteria for selection, a
plan for onboarding, and finally, ____________.
(A) a database of
advocate’s social media handles and passwords
(B) a metrics and
Reporting Game Plan
(C)a compensation
plan for advocates
(D) a plan for continued engagement
(E) a geographic
advocate acquisition strategy
99. Your Social Media
Content Strategy should flow naturally from your _________________________.
(A) Internal Requests
(B) Social Media
Management Platform
(C) Content Creation
Bandwidth
(D) Social Media Strategy and objectives
(E) Content Curation
Tools and Tactics
100. Instagram
doesn’t offer many options for formatting your bio within the app, but there is
a workaround for adding line breaks to your bio description to make it easier
to read. Which of the following best describes this workaround?
(A) Draft your bio using the notes app on your device, then
paste your formatted copy into the bio field.
(B) Hold down the
shift key when you’re drafting your bio.
(C) Insert a period
in its own line between two blocks of text.
(D) To start a new
line in your bio, hit the space bar 5 times quickly.
(E) Insert a forward
slash and backslash in between the blocks of text requiring a line break.
101. Public Twitter
Lists are best used to follow:
(A) brand mentions
(B) Competitors
(C) industry influencers
(D) keywords
102. If you’re new to
Twitter and want to grow your audience using paid advertisements, what campaign
type would work best?
(A) Twitter Ad Card
(B) Conversion
(C) Awareness
(D) Followers
(E) Tweet Engagement
103. LinkedIn offers
a type of paid advertising where a post is promoted in your target audience’s
HomeFeed, but is NOT published on your LinkedIn Homepage.
(A) lead ads
(B) direct sponsored content
(C) dynamic content
(D) dynamic ads
(E) sponsored content
104. When
broadcasting live on social, keep in mind that the best broadcasts are ones
that feel like a conversation between brand and viewer. Unlike other forms of
social video, you’ll get more views and engagement if your video
________________.
(A) uses unusual
lighting and sound effects.
(B) is full of
interesting transitions and editing techniques.
(C) includes a pdf attachment
with details from the broadcast.
(D) is short and
action packed.
(E) is longer and repeats key points.
105. _______________
let you segment your company offerings by target market and are a great way to
focus on different products separately so you can modify positioning and
messaging.
(A) LinkedIn Products
and Services Tabs
(B) LinkedIn Featured
Products
(C) LinkedIn Groups
(D) LinkedIn Showcase pages
107. A key tool to
achieving your social marketing goals is a strong ___________ which acts as a
game plan for coordinating, creating, and distributing your organization’s
_________.
(A) ads platform;
banner ads
(B) advocate
relationship program; brand goals
(C) content strategy; content
(D) messaging
interface; key messages
(E) none of these
(F) social media
strategy; mission
108.
_______________would involve serving messages and content organically through
your organization’s official social channels.
(A) ARPU levers
(B) Owned tactics
(C) Conversion
channels
(D) Top of Funnel
media properties
(E) None of these
(F) All of these
109. On your Facebook
Business page, which feature would you use to provide your followers with the
ability to shop now, sign up, or contact your organization?
(A) instant
conversion
(B) ‘featured likes’
column
(C) call-to-action button
(D) Like-gating
(E) third party app
integration
110. With respect to
content calendar for social media, why is it a best practice to keep a larger
monthly calendar with general information about upcoming launches and big events
that impact your content strategy, as well as a detailed weekly calendar with
specific copy and assets?
(A) To prevent all of
your content data from being stored in the same place.
(B) To allow for more
accurate social media budgeting projections.
(C) To more easily
track the ROI of your social media content program.
(D) To make keeping
track of ad spend and budgeting easier and more efficient.
(E) To more easily
identify the tools and vendors that will need to be engaged.
(F) To allow yourself flexibility to accommodate new social
media trends that might appear unexpectedly.
111. Which of the
following is NOT a reason an organization would use the Instagram Stories
feature?
(A) So that posts
don’t show on your main Instagram profile
(B) To allow in the
moment posting and live broadcasting
(C) To share content
in a separate section of the app
(D) To keep a permanent record of shared content
(E) To avoid
cluttering the newsfeeds of your followers
112. What element of
a crisis management plan defines the process that should unfold once an issue
or crisis is identified? Hint: it also includes information about team members
who should be engaged, when to pause publishing activities, and who decides
when a crisis is over and normal social media operations can resume?
(A) Conditional
(“If-Then”) Branches
(B) Decision Tree
(C) Venn Diagram
(D) None of these
(E) Flow Chart
(F) Hypothetical
Imperatives
113. Why is it
important for social media managers to share insights into the performance of
content shared on social media channels with individuals or teams within the
organization responsible for creating branded content?
(A) These insights
show which networks content should be posted on.
(B) These insights
ensure content is never repeated.
(C) These insights can influence new content being created.
(D) These insights
prove what a great job you’ve done promoting content.
114. When drafting
the bio section of a social profile, keep in mind that only the first
____________ will appear to customers in search engine results, so be sure to
convey the most important information first.
(A) 140 characters
(B) 120 characters
(C) 200 characters
(D) 60 words
(E) 140 words
115. ________________
increase the efficiency and effectiveness of social marketing tactics. Examples
include Upcontent, Right Relevance, BuzzSumo and Hootsuite.
(A) None of these
(B) Social Media
Agencies
(C) HTML Markup Tools
(D) Native social
networks
(E) 3rd Party Software Tools
(F) Social Marketing
Consultancies
116. _______________
have become increasingly important because of the decline of organic views AND
because of the overall increase in the volume of content being published on
social channels.
(A) Earned Goals
(B) Top of Funnel
Conversions
(C) Influencer
Strategies
(D) Paid Tactics
(E) Enterprise
Tactics
(F) Owned Strategies
117. The
__________________ feature on Twitter is a great way to surface trending
content, because it lets you save multiple searches using relevant keywords,
hashtags, applicable sentiment.
(A) Influencer Search
(B) SearchLight
(C) Deep Search
(D) Meta Search
(E) Advanced Search
118. Content curation
involves gathering and evaluating pieces of media from respected sources, and
then sharing the most valuable gems with your audience. But modern social media
professionals in larger organizations also need to gather, evaluate and share
relevant content produced ___________.
(A) in other
industries
(B) in print form
(C) within their organization
(D) by their
competitors
(E) in previous decades
(F) none of these
119. When creating
content for YouTube, keep your videos shareable, accessible, and discoverable
by using:
(A) popular snippets
from popular videos, and recognizable songs creative commons licensing and URL
parameters
(B) high quality thumbnails, well written titles and
descriptions, and relevant metatags
(C) all the options
available to you under Monetization settings URL parameters, video cards, and
clickable overlays
120. When dealing
with negative sentiment, you should:
(A) Ignore it, the
customer will probably forget about it
(B) Check to see if
the customer’s problem is the company’s fault. If not, let them know
(C) Address it quickly, and take the conversation to
private messaging as needed
(D) Ask your brand
advocates to target the customers message with hostile replies
121. Which two of the
following are not key components of a Social Media Content Strategy (PICK TWO):
(A) list of content-specific goals and objectives
(B) target audience
identified by platform
(C) Brand Voice and
Persona
(D) Specifications for Profile Optimization
(E) plans for the
distribution of your content
(F) research and
analysis of current content reception and strategy
122. Brand advocates
are:
(A) dedicated fans with whom you should build closer
relationships
(B) short terms
employees brought on to create a large volume of positive online content about
your brand
(C) paid members of
the public, recruited and coached on what to say about your company in other
online communities
(D) none of the above
123. Under Facebook’s
Page settings, you can control whether the public can:
(A) tag your photos
(B) post to your page
(C) reach out to you
via private message
(D) all of the above
124. On Instagram, a
great way to track key influencers and brand advocates to ensure you’re
engaging with their content is to:
(A) to Add the
Instagram widget to the RSS feed in your Browser
(B) set up private
Lists so you can better monitor their activity
(C) select “Turn on Post Notifications” for a user’s post,
in the feed
(D) start a Notes
document to keep track of their handles, and then make a point of visiting
their profiles regularly
125. When editing
photos within the Instagram app, which filter would best be used to intensify
the colours of an image?
(A) Contrast
(B) Highlights
(C) Structure
(D) Saturation
(E) Brightness
126. What is a unique
feature of an Instagram Business account versus a Personal Account?
(A) Your posts will
be prioritized in your followers’ newsfeeds.
(B) You can include at least one contact option, in the
form of an email, phone number, or street address.
(C) You can delete
comments left on your posts.
(D) You receive 5
free boosted posts per month.
(E) They allow you to
send private messages to your entire follower list.
127. A social media
audit would typically NOT include:
(A) KPIs, goals and objectives for the coming year
(B) an itemized list
of current social media networks and their activity rates
(C) information about
what your competitors are doing
(D) follower counts
per social network
128. On Instagram,
what are Highlights?
(A) The most popular
content, automatically curated from accounts you follow.
(B) The most popular,
trending videos on IGTV.
(C) A collection of Stories, that you curate, that don’t disappear
after 24 hours.
(D) An automatically
generated collage that includes your most popular images for the previous 30
days.
129. In Instagram
Stories, you can add up to 10 text hashtags, to support discoverability. What
are two techniques you could use the maximum number of hashtags while avoiding
a cluttered look? (PICK TWO)
(A) Use line breaks
to hide them at the bottom of the post’s description.
(B) Include them only
in the Story’s metadata.
(C) Place a sticker overtop to hide them.
(D) Camouflage them by colour matching the text with a
background colour.
(E) Add them to a
comment in the comments section of the Story.
130. When running an
employee advocacy program, eventually you’ll need to pull data to demonstrate
the program’s effectiveness. Which of the following is not a common metric that
program managers will look at?
(A) % decrease in cost per click and cost per impression
(B) social reach,
which is a measure of the volume of content being shared to all different
social networks
(C) website traffic
resulting from employee shares, which can be measured through the use of UTM
links
(D) new employee
recruitment and sales leads generated
(E) advocate
engagement, which is measured by weekly and monthly active participants
131. Cover photos
have a prominent location in your social media profiles, so you should use this
space strategically. for example, it’s a great place to ____________________.
(A) announce new product releases or generate interest in
upcoming events
(B) put your company logo
(C) display a
professional headshot
(D) serve up Display
Ads
(E) highlight CTAs
(Call-to-Action)
(F) showcase Buy
Buttons for new products
hootsuite test questions answers
hootsuite platform certification exam answers 2023