Search Engine Optimization (SEO): Hubspot Certification Questions Answers
Search Engine Optimization (SEO)
An SEO (Search engine optimisation) strategy optimizes web
pages, so they are easy to find, easy to crawl, and easy to categorize. Any
digital marketing strategy that involves SEO is essential if you want your
customers to recognize your brand among thousands of others. Using digital
tools such as SEO, an online marketing strategy aims to attract customers to
your business. Digital marketing experts are responsible for creating content
and websites that generate results. Search Engine Optimization (SEO) will
increase traffic (backlinks) to your website and drive prospects to it.
SEO Hubspot Certification Questions Answers
1. The different types of keywords are:
Fat head, chunky
middle, body keywords
Head terms, chunky
middle, topic keywords
Head terms, body keywords, long-tail keywords
Body keywords, chunky
middle, long-tail keywords
2. Choose all that apply. When should you submit your sitemap
to Google and other search engines?
When you first publish your website
When you publish a new web page
When you make a significant change to your site structure
When you redesign your website
3. True or False? The further away a page is from the
homepage, the worse it is for that page’s SEO.
True
False
4. Which of these teams is NOT involved in the creation of a
sitemap?
Marketing
Development
Sales
Legal
IT
5. True or False? You should use hyphens, underscores, or
spaces between the words in your URLs.
True
False
6. What are the two biggest factors in the mobile user
experience of your website?
Site speed and
pop-ups
Responsive design and
backlinks
Site speed and responsive design
Image compression and
redirects
7. Choose all that apply. Which of these are ways to increase
your site speed?
Compress images
Upload images at the exact dimensions they’ll be used
Add pages to your
robots.txt file
Reduce the number of
backlinks to your pages
8. What is the purpose of a 301 redirect?
To temporarily
redirect users from one URL to another
To prevent search
engine crawlers from indexing a page
To resolve duplicate
content issues
To permanently redirect users from one URL to another
9. Choose all that apply. Why is it important to have HTTPS
for your website?
It encrypts sensitive data, like passwords and credit card
numbers.
It’s required by
Google.
It increases users’ trust in your website.
It prevents your site
from receiving inadvertent penalties.
10. True or False? Structured data is a markup language.
True
False
11. When should you use a robots.txt file?
When you have
multiple versions of a page to indicate the preferred version
When your website
receives a penalty from Google
When you have pages that you don’t want search engines to
crawl and index
Whenever you feel
like it
12. Why is having duplicate content an issue for SEO?
It can dilute your ranking potential.
It confuses users.
It can negatively
affect your authority.
It isn’t an issue at
all.
13. Which of these is NOT part of a URL?
Protocol
Domain
Path
Index
14. How do you build discovery and relevance for search
engines?
By increasing the
number of backlinks to your pages
By driving as much
traffic as possible to your website
By creating lots of high-quality content on the topics you
want to be known for
By guest blogging on
popular, authoritative site
15. True or False? Adding structured data to a page guarantees
that it will appear as a rich snippet in search results.
True
False
16. How long should your page’s title tag be?
Under 60 characters
Under 120 characters
Over 60 characters
As long as possible
17. When performing keyword research, how can you determine
which keywords you should create content for?
Define topics that
you want your business to be known for, then find long-tail keywords within
that topic area.
Perform a competitor
analysis to see what keywords your competitors are ranking for.
Identify keywords
that have the highest amount of search volume, then create as much content as
you can on them.
A & B
18. What kind of company would benefit from the site links
rich snippet?
All companies can benefit
from site links rich snippets.
A company with a large website, recognizable brand, and
high search traffic.
A company with a
smaller, highly targeted website.
A company that has an
ecommerce store which sells products online.
19. How do search engines use sitemaps?
Display it in rich
results.
Web crawlers use a sitemap to understand a website’s
structure so they can evaluate and rank it more easily.
Web crawlers use a
sitemap to follow backlinks from one site to another and assign authority to
those pages.
Search engines don’t
use sitemaps, but SEO experts use them to determine the information
architecture of a website.
20. Choose all that apply. Why are meta descriptions
important?
They increase click-through rate and visits from organic
search.
They increase visits from social media.
They increase the
authority of a web page.
They give people the right information at the right time.
21. Choose all that apply. Why are internal links important
for SEO?
They help users and search engine crawlers navigate your
site.
They tell search
engine crawlers which content should not be indexed.
They pass link authority from one page to another.
They allow your pages
to appear in search engine results.
22. True or False? You should optimize a single page for
multiple keywords.
True
False
23. Choose all that apply. What does your backlink profile
measure?
The number of
outbound links from your website to other sites.
The number of inbound links to your website.
The number of unique domains that link to your website.
The quality of inbound links to your website.
24. Choose all that apply. How do you determine the authority
of a piece of content?
The content is
optimized for search engines.
The content is talked about often.
The content is referred to often.
The content is cited in other works.
25. True or False? The same SEO strategy will yield the same
results for all websites.
True
False
26. Choose all that apply. Which of these are important KPIs
to consider for SEO?
Organic traffic
Keyword ranking
Bounce rate
Page load time
Content length
27. Choose all that apply. Which of these factors will affect
your SEO strategy?
How established your business is online
What resources you have to dedicate to SEO
How many followers
you have on social media
What industry you’re in
28. What is the primary goal of a search engine?
To drive the most
amount of traffic to their own pages
To serve users the most relevant content that matches their
search query
To personalize search
results for individual users
To index pages as
fast as possible
29. What do you need to balance when doing SEO?
Focusing on the user and making it easy for search engines
to crawl your website
Creating lots of high
quality content and personalizing it for your buyer personas
Adding more content
to your website and focusing on your social media presence
Focusing on search
engine crawlers and making it easy to share your content
30. True or False? Don’t use a page’s URL as your link
description.
True
False
31. You’re trying to rank for one of your target topics using
a web page that contains a long, canonical piece of written content. However,
when you do your research on what’s already ranking for that topic by searching
for it on Google, you notice that the majority of search results on page one
are videos. Which of the following actions will give your website the best
chance of ranking for this topic?
Do nothing. Because
your web page is a lengthy piece of written content, Google will have more text
to crawl – so eventually, it will rank your page above the video results.
Delete the written
content, and replace it with a video version of that content on the same URL.
Because Google is serving up mostly videos on page 1 for this particular topic,
the written content doesn’t have a place.
Create a video about that topic, and add it to your
existing written page. Because Google is serving up mostly videos on page one
for this particular topic, you’ll want to have a video in there – but that
doesn’t mean having written content to supplement it won’t help.
32. Dr. Dave Driscoll, a very credible and well respected
authority on dentistry, just linked to a blog post that you wrote about how to
floss from his website. When Google assesses the authority of your post and
recognizes the link from Dr. Driscoll’s website, which search engine function
is at play?
Crawling
Ranking
Discovering
Indexing
33. True or False?
Authority directly impacts ranking strength.
True
False
34. What tool can you use to test for errors in structured
data markup?
Google’s Structured Data Testing Tool
Google’s Rich Results
Test
Google’s PageSpeed
Insights
Both A & B
35. When should you decide to work with a developer to
implement structured data on a page?
When there are
multiple schema markups that you want to implement on a single page
When you are unable
to use a plugin to add structured data to your website
You should always
work with a developer to implement structured data.
When there are a large number of required or recommended
properties in a markup
36. What is Schema.org?
A standardized format
for providing information about a page and classifying the page content
A website where you
can input a type of structured data and generate completed markup for your page
The organization that creates the standardized language and
rules used for structured data
Google’s proprietary
source of structured data
37. Jo is a marketer at Papier, a stationery company that does
most of their business online. Jo has noticed that Papier is falling behind
their competitors in search results and wants to improve their ranking and
clickthrough rate. How should Jo go about optimizing the Papier website for
this goal?
Add structured data to the product pages to display reviews
and ratings data in rich results, and optimize the pages’ meta descriptions.
Implement a topic
cluster content strategy to create blog posts and a pillar page on the topic of
stationery.
Submit their sitemap
to Google Search Console and resolve any duplicate content issues and crawling
errors.
38. What are rich results?
Google’s response to
a user’s search query
Visually enhanced search results that provide supplemental
information to the title, URL, and meta description of a web page
A standardized format
for providing information about a page and classifying the page content
A markup language
39. True or False? The majority of SERPs include some type of
rich results.
True
False
40. True or False? Backlinks build authority.
True
False
41. Choose all that apply. What are the most important things
to do when replying to press request alerts?
Respond quickly
Include an image or
video
Give the journalist exactly the information they want
Make sure they know
how authoritative your site is
42. When building a relationship with the goal of receiving
backlinks, what is the first thing you should do?
Request a link from
them
Deliver value to them
Pitch an idea for a
piece they can write
Tell them how
important you are
43. True or False? All link-building tactics require building
a relationship in order to work.
True
False
44. How many links does it take to rank high in search
results?
The same number of
links that other pages on your site have
More links than your
highest-ranking page has
The same number of links that the results ranking on page
one have
None of the above
45. True or False? Google doesn’t care about the quality of
backlinks, only the quantity.
True
False
46. What kind of content is most likely to be organically
linked to?
Informational content
Promotional content
Clickbait content
All content is
equally likely to be linked to.
47. When would it be beneficial to have a different title tag
than your heading tag?
When your heading
doesn’t accurately describe the contents of the page
When your heading is too long and will get cut off in
search engine results
When your title is
more interesting than your heading
Never, the two
elements should always be the same
48. What is the purpose of heading tags?
To provide a hierarchical structure to a web page
To entice readers to
click through onto a page
To accurately
describe a web page’s contents
To tell search engine
crawlers information about a page
49. What is a backlink profile?
A list of all the
sites your website is currently linking to
A list of all the
sites you are reaching out to for backlinks
A list of all the
pages on your website that need backlinks
A list of all the sites currently linking to your site
50. True or False? Google accounts for the majority of
searches worldwide.
True
False
51. True or False? When you make a change to a page, Google
immediately crawls it.
True
False
52. Zoe is a digital marketer at a graphic design agency, and
she’s been tasked this quarter with improving the firm’s SEO. However, the only
guidance she has received from her boss is to get the site to rank higher on
Google. In order for Zoe to create a successful SEO strategy for the business,
what should her first step be?
Perform an SEO audit
of the firm’s website to determine if there are any crawl errors or content
gaps
Set a SMART goal and establish KPI’s to track if her SEO
efforts are successful
Outline a content
calendar for the quarter, including target keywords with high search volume
53. What technical SEO issue can you solve with an SSL
certificate?
Slow site speed
Lack of site security
Duplicate content
Negative mobile user
experience
54. True or False? It is a best practice to make your URLs as
long and descriptive as possible.
True
False
55. True or False? Domain authority is a ranking factor in
Google’s algorithms.
True
False
56. Which of these is an example of a top-level domain?
www.
.org
https://
All of the above
57. Choose all that apply. Which of these tactics will help
improve your website’s internal linking?
Add a related posts section to your blog.
Audit your robots.txt
file.
Create more blog
posts and web pages.
Create a pillar page and topic cluster.
58. Which of these is a strategy to determine the internal
linking structure of a website?
Pyramids
Schema
Canonicalization
Topic clusters
59. What kind of heading tag should you use for subtitles on a
page?
H1
H2
H3
B or C
60. True or False? No matter what SEO tool you use, the
metrics will be exactly the same.
True
False
61. Why is over-optimizing bad?
You can’t collect any impactful data to inform your next
steps
Google will be
confused and unable to crawl your site
You won’t be able to
update a page after a certain number of changes
It will trigger a
penalty in Google
62. Google measures how interesting other people think your
content is through ___.
Links
Backlinks
Social shares
Page views
63. What is a pillar page?
A structural strategy
to organize the information architecture of your website
A page such as your
home page which links out to a large number of other pages on your site
A way to organize a
site’s content pages using a cleaner and more deliberate site architecture
A website page that covers a specific topic in depth and is
linked to a cluster of related content
64. What was the purpose of the Google Hummingbird algorithm
update?
Associating past
search history with similar themes and pulling together keywords and phrases
Parsing out phrases rather than focusing on specific search
queries
Targeting link spam
and manipulative link-building practices
Serving up more
personalized and relevant search results
65. Which of these is an example of a long-tail keyword?
Glasses
Do I need glasses
Women’s eye glasses
What does my glasses prescription mean
66. Sam is the marketing director for StyleHub, a clothing
boutique. They opened their brick and mortar store last year, but Sam only
published the website a month ago and it isn’t receiving much traffic yet. Now,
they’re ready to focus on SEO and have some resources to dedicate to it. Which
three tactics should Sam focus on initially?
Creating a series of
blog posts and pillar pages; Reaching out to journalists for backlinks; Running
a keyword competitive analysis
Implementing
structured data on the website; Optimizing the load time of the website; Guest
blogging for other relevant, authoritative websites
Optimizing the website to follow on-page SEO best
practices; Making the website mobile-responsive; Setting up a Google My
Business profile
67. True or False? You should emulate the top-ranking content
for your target keyword, but offer unique value.
True
False
68. What stage of the buyer’s journey is someone searching for
“what is inbound marketing?” likely in?
Awareness
Consideration
Decision
None of the above
69. What is the recommended format for implementing schema
markup?
Google Tag Manager
HTML
JSON-LD
None of the above
70. Why would you want to run competitive analyses of
keywords?
To figure out what
keywords your web pages are currently ranking for
To determine whether
you should be targeting a long tail keyword or a head term
To ensure the keywords you’re targeting are aligned with
your audience
You shouldn’t run
competitive analysis of keywords.
71. Chris is a marketing manager at The Pet Box, which offers
subscription boxes for pet owners. Chris wants to increase traffic to The Pet
Box’s main product page. Right now that page ranks on the second page of search
results for their target keyword. Chris has started improving the on-page SEO
of the page, optimizing it for their target keyword, and seeking backlinks from
popular pet care blogs. In order to track progress towards their goal, which
metrics should Chris track?
Organic traffic, position, impressions, backlinks
Organic traffic,
clickthrough rate, bounce rate, sales
Organic traffic,
bounce rate, time spent on page
72. If you track nothing else for SEO, make sure you track
___.
Organic traffic
Clickthrough rate
Conversion rate
Impressions
73. Choose all that apply. What data can you gather about your
website from Google Search Console?
Search impressions
Position in SERPs
Time spent on a page
Clickthrough rate
74. Scenario: Tom is
an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused
company called Get Out, Stay Out, about a new, local hiking trail. In the
comments, Jane shares her thoughts and opinions about the trail. The following
day, Tom’s sister sends him the same video link through Facebook Messenger. The
Facebook algorithm sees all these interactions. Keeping this in mind, it’s
likely Facebook will _______.
Send Tom a Facebook
message with a detailed map of the trail
Send Tom an email
with a detailed map of the trail
Feature a detailed
map of the trail as an advertisement to Tom
Feature the post at the top of Tom’s news feed
75. True or false?
You can have more than one key result per objective.
True
False
76. True or false?
Watching three seconds of a YouTube video is considered a view.
True
False
77. True or false?
You shouldn’t join a competitor’s Facebook Group. Doing so would only help
increase their visibility, making it harder for you to create and grow a
Facebook Group for your business.
True
False
78. Which of the
following is NOT an example of paid media?
Guest blog posts
Boosted Facebook
posts
Google Ads
Sponsored content
79. Which of the
following is NOT an example of paid online advertisements?
Search ads
E-mail promotions
Television commercial
aired on a local station
In-game advertising
80. Name the features
offered by LinkedIn for paid business accounts.
Facilitate posting
pictures
Facilitate to connect directly and send messages to people
Ability to post in
Groups and create a Group
Ability to block
users
81. During the
decision stage of the buyer’s journey, it’s effective to use which of the
following content formats? Select all that apply.
Case studies
Infographics
Testimonials
eBooks
82. What are the two
key actions to look at when optimizing each part your email?
The segment and the
open
The open and the click
The contacts and the
goal
The subject line and
the preview text
83. Your manager asks
your thoughts on how to increase visibility on the business’s YouTube channel.
Which response best aligns with how YouTube’s algorithm works?
“YouTube as a channel
is not worth the investment. There are far more valuable channels with SEO
benefits that the business should focus on.”
“While views are
important, YouTube rewards videos with the most clicks. The more people that
start watching a video, the more YouTube will feature your video.”
“YouTube wants viewers to watch videos all the way through.
We should focus on creating more engaging video content.”
84. When auditing
your social media content, what questions should you be looking to answer?
Choose all that apply.
Does your Facebook text content resonate with your
audience?
Are you posting Facebook content with videos?
Are you posting Facebook content with images?
What’s
the average time-on-post?
85.
Scenario: An exact-match keyword for one of your ads is “blue women’s
t-shirts.” Which of the following search queries would generate this ad? Choose
all that apply.
Blue women’s t-shirts
Blue
women’s t-shirt
Blue
t-shirts
Women’s
t-shirts
Women’s
t-shirt
86.
You should include either budget information or a time estimate in your content
creation plan. True or False?
True
False
87.
Which of the following is NOT an example of paid media?
Guest blog posts
Boosted
Facebook posts
Google
Ads
Sponsored
content
88.
Which of the following places on Instagram can you use a link to click through
to your website? Choose all that apply.
Stories
Bio
Post copy
Advertisement
89.
Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to
do some research. He finds a search engine listing that piques his interest and
clicks it. He’s taken to a blog post on your site. He reads the post and sees
there’s a content offer. He’s interested, but not sure he’s ready to give his
information for it just yet. Below the offer, he sees a chatbot asking if he needs
help so he clicks it to start a conversation. Which stage of the inbound
methodology is Kyle in?
Awareness
Attract
Engage
Decision
Delight
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