Digital Marketing Question Answers for Job Tests Part 1

Digital Marketing Question Answers for all Level Job Seekers Part 1

Digital Marketing

 Digital marketing has become an essential part of today's online world. It's one of the best ways to grow your business regardless of industry or size. To build your company and revenue, you need to use the most effective digital marketing strategies.

Digital Marketing Strategies

Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most effective digital marketing initiatives today. Search engine optimization often goes hand in hand with content marketing. When the customer is conducting research for any items to buy, or searching for any information, they will probably click on one of the very first five results that appear on Google search results. With this in mind, the marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content.

Social Media Marketing

Another Internet marketing or digital marketing strategy for growing businesses is social media marketing.

Social media marketing focuses on building brand awareness and increasing conversions through a variety of social networks, depending on the target audience and their platform preferences.

A few of the most popular platforms for this Internet marketing strategy are Linkedin, Facebook, Instagram, Twitter, and Pinterest.

Mobile Marketing

Mobile marketing is focused on reaching your target audience on their phone.  Mobile marketing reaches its target through text messages, social media, websites, email, and mobile apps

Influencer Marketing

Businesses can reach target audiences with influencer marketing, by associating with celebrities, sites, or others that are considered experts in their field, and that share similar values. Brands can then reach these influencers’ followers with branded content and offers. 

Video marketing

With video marketing, brands increase their reach, grow revenue, and expand their operations. In video marketing, business focuses on creating informational and valuable featured videos, or vlogs to reach their target audience.

Voice search optimization

Voice search optimization is one of the recent Internet marketing strategies for companies trying to reach audiences. This needs voice search optimization of website content for voice search. 

Pay-per-click (PPC) advertising

Another powerful and cost-effective online marketing strategy is pay-per-click (PPC) advertising. PPC is a paid form of advertising that relies on an auction-based system

Content marketing

Content marketing is another online marketing strategy for marketers by focuses on reaching, engaging, and connecting with consumers via content. The content may include videos, blog posts, infographics, or PPT slides, which provide value to users.

Email marketing

Email marketing focuses on retaining existing customers, as well as gaining new ones. It’s an excellent technique for building brand awareness, keeping brands top online, and encouraging repeat step-in.

Question Answers for all level Digital Marketing Job Seekers 

1. What's the biggest challenge for most businesses when going online?

1. Planning a budget
2. Developing a plan
3. Optimising a website
4. Defining a customer base

2. When looking to advertise a new business online, what is one of the major benefits of display ads?

1. They are seen by everyone
2. They can come in many different formats
3. They have higher click-through rate 
4. They don't cost too much to set up

3. Website hosting servers have their own unique IP address, what does this address consist of?

1. Numbers
2. Letters
3. Letters and symbols
4. Numbers and letters 

4. When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

1. It can enable you to offer discounts that compete directly with your competitors' pricing
2. It can give you deeper insight into the market and their approach
3. It can identify how your offering is different in comparison to your competitors 
4. It can reveal which additional regions you could be operating in so that you can grow your business

5. When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework?

1. The finance stage, when customers think about their budgets
2. The consideration phase, when customers start to research potential products to buy
3. The action stage, the moment when customers commit and purchase your product
4. The sharing stage, when customers share images and feedback on your products

6. When using a search engine, what is the name of a word or phrase somebody types to find something online?

1. Search phrase
2. Search term
3. Search word
4. Search query

7. Search engines see the content on a website as written code How can you help search engines identify the images on your website?

1. Place them well within your text
2. Make them eye-catching
3. Put branding on them
4. Give them descriptive names

8. When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to

1. Outrank lots of larger, more established companies
2. Find more opportunities
3. See more traffic than short tail keywords
4. Perform better on social media

9. There are many ways you can improve the performance of a website from an SEO perspective When it comes to link building, which of the following statements is accurate?

1. The quantity of links is important, not the quality
2. Links hidden within code on sites improves your SEO performance
3. The quality of links is important, not the quantity
4. Links hidden within images on sites improves your SEO performance

10. A lot of factors can affect how well a website will rank on search engines What role does metadata have in this process?

1. Helps your website stand out from the competition
2. Provides search engines with more consistent and clear information about what's on the website
3. Allows you to input lots of keywords so that you appear for all of them
4. Allows you to place sales promotion offers within the search results

11. Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages

1. relevance
2. conversion
3. clicks
4. importance

12. Which of the following is a benefit of Search Engine Marketing (SEM)?

1. Create different types of ad formats to show to potential customers
2. Target people based on their interests and habits
3. Reach out to potential customers actively looking for your product or service
4. SEM is a lot cheaper than any other advertising medium

13. Fill the blank: When optimising SEM campaigns, negative keywords ____  your ads from appearing when people search for things that aren't relevant to your business

1. secure
2. prevent
3. increase the chance of
4. decrease the chance of

14. What is the most important thing to consider when optimising a search engine marketing campaign?

1. Increasing the relevance of the keywords, ads, and landing page
2. Increasing the bid for the keywords you are targeting
3. Adding lots of keywords to the campaign to get more traffic
4. Continually changing the ad copy

15. Local directories are a great tool for getting noticed locally online What would be the first step in using a directory?

1. Research competitors
2. Create an ad
3. Post a link
4. Create a listing

16.When looking to promote your products and services locally, what are the benefits of using search engine ads?

1. Everyone uses search engines
2. You can target ads to a specific geographic area
3. You can target ads to specific genders
4. Search ads are cheaper than display adverts

17. Using social media for business purposes can be very different to running personal profiles If you're looking to attract people to your social network, what tone of voice should you consider?

1. Stern and Serious
2. Engaging and Inviting
3. Serious and Honest
4. Fun and Inviting

18. Building a plan will help you to focus your efforts when using social media What should you consider when making your social media plan?

1. Your audience's data
2. Your audience's interests
3. Your audience's available income
4. Your audience's offline behavior

19. When it comes to mobile, how would you define usability?

1. The visitor's time navigating your site
2. The visitor's general time on your site
3. The vistior's purpose when on your site
4. The visitor's experience on your site

20. When looking to advertise your business to mobile users, social media advertising can be really effective because______

1. it allows you to target people who have ad blockers enabled
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it allows you to target people who have ad blockers enabled 2. it allows you to target people based on their likes and interests
3. it can be seen by people who aren't logged into their accounts
4. it doesn't cost too much to spread your ads far

21. How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?

1. Paid
2. Owned
3. Published
4. Earned

22. When it comes to email marketing, what do we mean by the term A/B testing?

1. A/B testing means splitting your audience and sending each of them a different variation of your email
2. A/B testing means you can split your contacts alphabetically
3. A/B testing means you send the same email twice to the same people
4. A/B testing means it is spell checked and proofed, prior to hitting send

23. Which form of targeting would you use to display ads to people who have previously visited your website?

1. Retargeting
2. Search advertising
3. Reacquiring
4. Readvertising

24. Which of the following is a benefit of search advertising over display advertising?

1. Search ads are more likely to be dicked on
2. Search advertising is cheaper than display advertising
3. Search advertising is shown to customers who are searching for your specific terms
4. Search advertising allows ads to be created in multiple formats

25. Retargeting allows you to...

1. Target people, based on their likes and interests
2. Appear higher within the search results
3. Target people before they come to your website
4. Target users, based on the specific actions they take on your site

26. When creating video marketing content on a budget, what is the first thing you should consider doing?

1. Shooting as much as you can and culling it later
2. Finding editing software
3. Finding equipment to use
4. Planning your content

27. What can you do to help your videos appear in search results?

1. Make the content really interesting
2. Give detailed descriptions of its content
3. Clearly brand your videos
4. Include calls to action within the videos

28. In the world of analytics, the time the user spent on your site is considered which type of data?

1. Conversion
2. Clocking
3. Metric
4. Dimension

29. When using analytics on your website, what do we mean by the term 'conversion'?

1. The act of a user coming from a certain geographical location
2. The act of a user completing a goal
3. The act of a user spending a certain amount of time on the site
4. The act of a user meeting a specific metric

30. When it comes to web analytics, what insights can you gather using analytics tools?

1. How people interact with your website
2. What websites users visit after leaving your website
3. How you currently rank in search engines
4. How people interact with your competitors' websites

31. Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ____ are driving performance.

1. Organic keywords
2. Paid keywords
3. Social media ads
4. Directories

32. What is the benefit of using digital data?

1. Digital data is always 100% accurate
2. Digital data allows you to save money on offline analytics
3. Using digital data allows you to automatically reach more customers
4. It can help you make informed decisions and improve online performance

33. When creating a presentation based on lots of data, what principle should you bear in mind?

1. Tailor your approach to your audience in order to tell a better story
2. Show all the information available, to give your audience as much context as possible
3. Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
4. Present all information in the same way because everyone interprets things similarly

34. When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

1. Use images direct from the internet to ensure accurate file size
2. Ensure images are of a high quality
3. Use images direct from the original manufacturer
4. Use detailed descriptions instead of images to help search engines

35. When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

1. Build an online store with an integrated payment system
2. Invest in a new website platform
3. Use other platforms such as eBay or Etsy
4. Set up a web-based money transfer software like PayPal

36. When trying to increase the product sales on your website, one way to achieve this is to

1. send multiple follow up emails once a purchase has been made
2. provide the customer with relevant suggested purchases
3. show them remarketing ads with a variety of products
4. include a pop up on your website that they have to action before continuing

37. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in order?

1. hierarchical
2. price
3. a constantly changing
4. alphabetical

38. Fill the blanks: When advertising internationally, you should make your business ____ to the new market, consider the _____ and any possible _______ implications.

1. affordable / supply chain / language
2. exciting / customers needs / currency
3. affordable / customer needs / legal
4. accessible / supply chain / legal

39. Fill in the blank: When considering expanding a business internationally, the best place to start is to ______?

1. use online tools to help you understand where there's a strong demand for your products
2. move the whole business to that country
3. replicate your current business in as many countries as possible
4. buy new domains for the country

40. If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?

1. Translated but also locally adapted for the audience
2. Translated by an automated tool only
3. Translated into the native language
4. Left the same, and not translated

41. How can businesses benefit from using analytics on their website?

1. It will list which pages your audience does not like
2. It will show where your customers go after they've left your site
3.
4. It will show you why your audience visit your site

42. When considering whether to have a web presence for your business, which of the following is not a major factor?

1. Scope
2. Technology
3. Cost
4. How long you've been in business

43. Which are the first steps you should consider when constructing an online business strategy?

1. Understand the target audience
2. Change your mission statement to match the goals
3. Define and segment your audiences
4. Create goals and identify a USP

44. Google Search Console "Crawl" reports let you monitor___?

1. If Google can view your web pages
2. If potential customers can access your web pages
3. How people interacts with your website
4. What information Google records about your site

45. Keyword research

1. Off-site optimisation
2. Writing fresh content
3. Setting an ad budget
4.

46. To position websites based on how popular they are

1. To display websites in a random order to increase site traffic
2. To ensure every business gets an equal number of site visits
3. To help the user find the most relevant answer to their query
4.

47. Helps your website stand out from the competition

1. Allows you to input lots of keywords so that you appear for all of them
2. Provides search engines with more consistent and clear information about what's on the website
3. Allows you to place sales promotion offers within the search results
4.

48. Internet Position .

1. Internet Placement
2. Internet Protocol
3. Internet Privatisation
4.

49. index

1. investigate
2. rank
3. crawl
4.

50. How long the content on the page is

1. If you mention keywords over 50 times in a short piece of content
2. Unique, engaging, relevant content
3. Where you are in the world when adding content to your site
4.

51. They are hidden messages that have no bearing on search engines

1. They are the on-page content that appears on your homepage, telling search engines what you do
2. They are automatically generated and help websites rank within search engines
3. They are embedded messages that help the search engine determine what's on the page
4.

52. It will guarantee the ad appears at the top of the search results

1. It will help the ad stand out and encourage people to click it
2. It will increase the amount of users across your entire website
3. It can increase the quality score of your adermine what's on the page
4.

53. What your customers are doing on your website

1. Where your customers have come from before visiting your website
2. What your customers are looking for on your website
3. Where your customers go after leaving your website
4.

54. Shopping bags

1. Blog content
2. Social media
3. YouTube
4.

55. In the URL

1. In the coding of your header image
2. In your navigation menu
3. In your logo's hyperlink
4.

56. It manages your website

1. It hosts your website
2. It promotes your website
3. It secures your website
4.

57. Call the customer when there is an offer they'd enjoy

1. Send them offers when they enter a certain geographical area
2. See where their customers are and monitor their shopping behaviours
3. Add items to their in-app basket that you think they'd like
4.

58. Listing

1. Crawling
2. Indexing
3. Ranking
4.

59. Write some great content they will find useful

1. Pay people to link back to your site
2. Ensure your staff link back to your site
3. Link to them first, regardless of whether they have anything interesting on their site
4. Link to them first, regardless of whether they have anything interesting on their site

60. Quotation marks

1. Apostrophes
2. Italics
3. Square brackets
4. Square brackets

61.To understand what is working and what is not

1. To understand what is working and what is not
2. To see personal data about the person who bought from you
3. To increase your budget to get more traffic
4. To increase your budget to get more traffic

62. Choosing what images to put on your website

1. Choosing what images to put on your website
2. Reserving all the social profiles that you will be using for the business
3. Finding people who will link back to your website
Keyword Research

63. Alongside them

1. Below them
2. On the next page after them
3. Above them
4.

64. when your ad appears within the search results

1. when your ad is clicked by someone
2. when a conversion happens on your website
3. when someone stays on your website for more than 2 minutes
4.

65. Drive more traffic to your website

1. Target more people in different areas of the world
2. Ensure people see relevant ads that relate to their search query
3. Stop using negative keywords
4.

66. The order your products will appear on the site

1. How customers will interact with the site
2. What your customers want to see on the site
3. What you want your customers to do on the site
4.

67. Compare follower numbers across platforms

1. Use online analytics tools to measure engagement
2. See what competitor businesses are using
3. Ask friends and family which platforms they use
4.

68. Apps are easy to access on the app store

1. Apps allow you to send push notifications
2. Apps generally work on more mobile devices
3. Apps allow you to collate more data on your customers
4.

69.Short, relevant, include a call to action

#REF! 2. Relevant, short, entertaining
3. Short, entertaining, include a call to action
4.

70.Local Search

1. Geo search
2. Mobile search
3. Organic search
4.

71.Website's homepage

1. Order form page
2. Order confirmation page
3. Contact us page
4.

72.Competition, cohesiveness, relevance

1. Frequency, competition, relevance
2. Relevance, cohesiveness, execution
3. Frequency, execution, relevance
4.

73.Portrait photographer London

1. London photographer
2. Photographers in London
3. London portrait photographer
4.

74.When you write a new blog post

1. When you have a sale or promotion
2. When you employ new staff
3. When you add a new service or product
4.

75.Personal name, business name, postcode

1. Business name, address, phone number
2. Name, PO box, freephone number
3. Business name, CEO, company registration number
4.

76.highlight

1. hide
2. prioritise
3. promote
4.

77.Ads are smaller in mobile devices and therefore cheaper

1. People use their phones while they are on the go
2. People prefer to receive adverts on their mobile
3. Everyone has a mobile phone
4.

78.Paid advertising

1. Pay for followers .
2. Follow all of your competitors' followers
3. Overuse hashtags
4.

79.A scaled design 

1. A visual design 
2. A responsive design
3. An integrated design
4.

80.Ask your audience what they search for when looking for similar products

1. Use the Google Keyword research tool or Bing keyword research tool
2. Use a tool to harvest the keywords your competitors are using
3. Use all the usual keywords from your website in your advertising account
4.

81.Writing engaging online copy

1. Keeping the target audience in mind
2. Understanding the user journey
3. Being consistent in your approach to copy
4.

82.You can share offers and discounts exclusively to your following

1. You can share blogs from other businesses to cover more than what you do
2. You can connect with customers at any time of the day
3. You can share honest reviews about your product or service
4.

83.Content scheduling tools 

1. Website analytic tools
2. Audience profiling tools
3. Social media analytic tools
4.

84.It can enable a business to create a bank of content, which can be reused to create ads

1. It can improve sales by directing more traffic to your website 
2. It helps a company identify its biggest competitors
3. It provides you with another channel to push sales and promotional messages to customers on a regular basis
4.

85.Your social media links

1. Your physical location details
2. Business registration number
3. An interactive map
4.

86.Personalising content to make each customer feel important, taking into account available data about each individual customer.

#REF! 2. Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money .
3. Refining their content marketing strategy as they go, taking into account available data and metrics
4. Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales

87.Keywords and metadata

1. Image size and navigation
2. Site speed and usability
3. Site speed and visual appearance
4.

88.Optimised for different devices 

1. Visually engaging
2. Full of relevant information
3. Text heavy
4.

89.Answer The Public

1. Google Ads Editor
2. Facebook business manager
3. SEM Rush
4.

90.A business that is within a 5km radius from the customer

1. A business that has existed within a community for more than 5 years
2. A business that operates from a specific geographic location
3. A business that only provides a service based product
4.

91.Increase staff morale

1. Increase customer satisfaction
2. Increase overall profit
3. Increase audience engagement
4.

92.People on niche platforms are more likely to engage with you

1. Your content will be seen by a mix of different people, gaining more views and likes
2. It enhances your brand to be seen on more specific social media platforms
3. Your content will be put in front of specific audiences
4.

93.People trust local businesses on social media

1. You can target ads to a specific local audience
2. You can make video ads promoting the area
3. People use social media more than they use search engines
4.

94.% of people that made a purchase after receiving the email

1. % of people that opened the email out of the total recipients
2. % of people who clicked on a link in the email out of the total recipients
3. % of people who were sent the email against the total number of conversions made
4.

95.Search Engine Optimisation

1. Display advertising
2. Banner advertising
3. Webpage advertising
4.

96.A marketplace between online publishers and advertisers.

1. A targeting option for publishers.
2. A payments system for online ad campaigns
3. A targeting option for advertisers
4.

97.Pick one primary place to share your video content

1. Share videos across all of your digital marketing tools
2. Trust word-of-mouth to drive traffic to your videos
3. Send out a postcard to relevant mailing lists
4.

98.They are always free

1. You can duplicate the design of your website
2. Templates work better on mobile
3. You can reuse the same template
4.

99.To help determine the performance and allow for optimization

1. To help determine the best way to collate customer data
2. To help determine where your budget will be spent
3. To help determine the performance of your competition
4.

100.Change the colours to be more eye-catching.

1. Update the description to tell people more about the video
2. Change how much your branding is shown in the video
3. Delete the video and try again with edited content
4.

101.Personalised messages.

1. Location specific information
2. Product shots and detailed information
3. Promotions and special offers
4.

102.The amount of links contained in the email

1. The subject line of the email
2. The number of images in your email
3. The opportunity for customers to opt-out
4.

103.The exact location of your ad on a particular page of a website

1. The size and position of your ad
2. The exact location of your ad on search engine results pages
3. The position of text within your ad
4.

104.Use hashtags

1. Make them funny
2. Use subtitles
3. Tag them in posts
4.

105.Appearing on relevant websites offering advertising space.

1. Display advertising is cheaper than search advertising
2. Ads can appear at the top of search engine results pages
3. Display ads are more likely to be clicked on
4.

106.The time a user spends on the site

1. The device users access the site with
2. The browser a user uses to visit the site
3. The geographical location of the user
4.

107.Commenting on other people's videos

1. Sharing other people's videos
2. Advertising on other people's videos.
3. Interacting with other people's videos
4.

108.A platform allowing the advertiser to advertise on websites within the network

1. A way to get free traffic to your site .
2. A directory of lots of websites that sell the same products as you do .
3.
4.

109.Conversion

1. Access
2. Metric
3. Dimension
4.

110.An interactive computer application for the organisation, analysis and storage of data

1. A static collection of related data tables that can be queried to locate specific fields
2. A tool for storing large amounts of numerical data, but not text-based data
3. A digital balance sheet to keep track of financial transactions
4.

111.The right information, at the right time, is more valuable

1. Vast quantities of data will take a long time to process
2. Large amounts of data are harder to store online
3. Spreadsheets have a limit on the amount of information they can store
4.

112.Bid higher within your SEM advertising account

1. Build better social media profiles
2. Run advertising in other countries around the world
3. Find insights that can help you identify where to make improvements
4.