Digital Marketing Question Answers for All Level Job Seekers PART 2
Questions
from Google Digital Garage Exam:
Q.1. Kevin Runs
A Local Plumbing Business. He Has A Website But It Isn’t Mobile-Optimised. He’s
Deciding Whether To Make His Site Responsive Or Create A Customised App. Help
Him To Decide Which Route To Take First.
(1) Create a
customized App
(2) Make his website responsive
Q.2 Cancelled
Q.3. Kevin Has Limited Technical Knowledge But He Wants
To Create An App To Simplify The Booking Process For His Customers. It’s
Important To Select The Right Approach When Making An App. Which Of The
Following Routes Would You Not Recommend To Kevin ?
(A) A
professional app developer
(B) An
online self-service tool
(C) Repurpose an existing app
(D) Make the app himself
Q.4. When
looking to ensure your website is easily accessible by mobile users, what
should you focus on doing first?
(A) Redesign
your website color scheme
(B) Optimise your site
(C) Create a
mobile app
(D) Shorten
your website content
Q.5. What
does responsive design mean?
(A) Your
visitors can manually adjust the size of your website
(B) Your website will adapt to suit
whichever device it is being viewed on
(C) Your
customers can provide feedback on the design of your site
(D) Your
website will respond to clicks faster
Q.6. When it
comes to optimizing your website’s SEO for mobile users, which of the following
is a crucial factor to keep in mind?
(A) Short
content and fewer images
(B) Performance and usability
(C)
Usability and short content
(D) Less
video content
Q.7. What
can a business use to send messages to users who have already downloaded their
app?
(A) Text
messages
(B) Pull
notifications
(C) Push notifications
(D) Email
notifications
Q.8. Moz Is
A Plumber In Glasgow. He Has A Mobile-Friendly Website And Wants To Make Sure
His Site Becomes More Visible On The Results Page During A Search. Which
Keywords Do You Think Would Work Well For His Mobile SEO?
(A) Leaky Tap
(B) Blocked Sink
(C) How to
fix a burst pipe in your bathroom
(D) Local plumber
(E) Pressure
has failed in the boiler, how can I fix it myself?
(F) Ubend fix
(G) Why is
my dishwasher making a gurgling sound?
Q.9. Moz’s A
Plumber With A Responsive Website. He Wants To Make Sure He’s Using The Right
Keywords For His Mobile SEO. Which Online Tool Could Help Him Identify Which
Keywords Would Be Most Effective?
(A) Google Keyword Planner
(B) Google
Analytics
(C)
Hootsuite
Q.10. After
A Lull In Sales, Moz Wants To Use A Social Media Campaign To Launch Some Of His
New Plumbing Services. He Wants To Make Sure He’s Targeting The Right Audience.
Which Parameters Should He Use To Decide Who To Target?
(A) Internet
speed, age, interests, hair color, location, job title
(B) Age, interests, location
(C) Marital
status, gender, interests, age
Q.11. Moz
Has A Plumbing Business. He’s Noticed That Other Service Companies Publish
Short Videos To Show Off Their Expertise, Products, And How They Do Things.
This Engages Their Customers And Drives Interest In Their Services. To Help
Customers With Common Plumbing Problems, He Wants To Create A Do-It-Yourself
Video On His Website. How Long Should He Make His Video?
(A) 30
seconds
(B) 60
seconds
(C) 90
seconds
(D) 120 seconds
(E) 150
seconds
(F) 180
seconds
Q.12. When
considering how mobile users will search for your business, which types of
keywords should you focus on?
(A)
Long-tail keywords
(B) Shorter keywords and phrases
(C) Longer
keywords and phrases
(D) Exact
match keywords
Q.13. Before
running search ads, you should make sure your site is mobile-friendly. Which
scenario best describes a mobile-friendly experience for a customer?
(A) The
business has a mobile app instead of a website
(B) The site
includes business phone numbers
(C) The site works on different mobile
devices
(D) The site
does not include any videos so it loads quickly
Q.14. Which
of the following can be used to target an audience when using some social media
ads?
(A) People’s
names
(B) People’s
address
(C) People’s
pet names
(D) People’s relationship status
Q.15. When
making video content for your display ads, what is most important to ensure?
(A) Videos
are entertaining, long and include a CTA
(B) Videos are relevant, short and include
a CTA
(C) Videos
are relevant, long and include a URL
(D) Videos
are short, informative and include a phone number
Q.16. Aan
Opened Her Own Beauty Salon Two Years Ago, And Is Now Looking At How Content
Marketing Can Help Her Boost The Business’s Profile Online. How Could Content
Marketing Help Her?
Q.16(a). Could it help her find cheaper suppliers?
(A) True
(B) False
Q.16(b). Could it help her develop a stronger brand
identity?
(A) True
(B) False
.
Q.16(c). Could it help her understand her customers’
shopping preferences?
(A) True
(B) False
Q.16(d).
Could it help her connect with the right audience?
(A) True
(B) False
Q.17. Alex
Is A Mechanic Who Owns A Small Garage. He’s Also A Keen Blogger, And Writes
Great Posts About His Passion: Cars! He Thought His Blog Would Attract More Car
Lovers To His Garage, But So Far His Blog Posts Are Not Very Popular And Are
Rarely Shared On Social Media. He Has Researched How To Improve The Blog And
Now Has A Number Of Actions He Can Take, But Is Unsure Which Should Come First.
Can You Help Him By Arranging The Following Actions Into The Correct Order?
The correct
order is:
(1) Find out
who his audience is
(2) Segment
his audience into groups
(3) Create
specific content targeted to these audience profiles
(4) Publish
the content and promote it to his audience
Q.18. Jamie
Is Part Of The Content Marketing Team For Fitstuff, A Sports Shop. The Content
He’s Producing Needs To Appeal To New Customers, As Well As Provide Extra Value
To Existing Customers. Which Of The Following Content Would Appeal Best To Both
Audiences?
(A) List of
the top 10 sports equipment outlets/shops
(B) A competition inviting customers to
submit photos of themselves wearing Fitstuff gear, with store gift vouchers up
for grabs as prizes
(C) 10%
discount vouchers for all new customers
(D) A blog
about the store’s recycling scheme for old trainers
Q.19. Josh,
An Interior Designer, Has Decided To Create Blog Posts And Share Them On Social
Media To Promote His New Business. He’s Made A List Of All Of The Things He
Should Remember When Writing. However, Not All Points On His List Are Correct.
Can You Help Him Identify The Points That Are Correct On This List?
(A) Focus on your target audience
(B) Only
write about the products or services you offer
(C) Be consistent in your writing style and
tone of voice
(D) Add the
hook to the end of your blog post
(E) The
longer the post, the better
Q.20. Lydia
Is A Business Student Working For A Hotel’s Marketing Department For The
Summer. She’s Responsible For Creating And Promoting Content Across The Hotel’s
Online Channels. What Should She Do, And In Which Order?
She should
do things in the following order:
(1) Consider
all the channels available
(2) Decide
what content to create, and when, based on the target audience
(3) Create
content
(4) Publish
content
(5) Promote
content
Q.21. Maria
Has A Pet Shop In Bristol, And Is Writing Fun Blog Posts About Pets On Her
Website, Which Are Also Being Promoted On Her Social Media Accounts. Her Goal
Is To Try And Increase Product Sales Through Content Marketing Efforts. Which
Metric Is The Most Relevant In Assessing Which Blog Posts Are Contributing To
Increased Product Sales?
(A) How long
users spend on each blog post
(B) Which
websites are referring traffic to her blog
(C) The
number of new subscribers to her email marketing list
(D) How many people click the “Buy Now” CTA
at the end of each blog post
Q.22.Which
of the following is an accurate definition of what a content marketing campaign
involves?
(A) Creating
and posting content ad-hoc when you have the time
(B) The
creation of time-sensitive content that can be published through various
channels
(C)
Regularly emailing customers with news about a business’s products or services
(D) The creation and promotion of online
materials with the goal of increasing interest in a product or service
Q.23.What
does the following definition describe? ‘The division of an audience into
groups of who they are and what they like, with a goal of identifying a group
most interested in your product/service.’
(A)
Marketing channels
(B)
Demographics
(C) Audience segmentation
(D) Group dynamics
Q.24.Fill in
the blank: When describing the purpose of content, what is missing? ‘To
entertain, to inspire, to _______ and to convince’.
(A) Humour
(B) Please
(C) Surprise
(D) Educate
Q.25.Which
of the following best describes why approaches to writing need to be adapted
for online content?
(A) Online readers have a reduced attention
span, due to being flooded with information
(B) Certain
blogging platforms have a limit on the word count you can publish
(C) Online
readers only like to engage with long-form pieces of content
(D) Online
audiences are typically younger, so the language used needs to reflect this
Q.26.What
are ‘highlighting key dates’ and ‘considering multiple channels’ best practices
of?
(A) Creating a content calendar
(B) Designing
illustrations to support content
(C)
Segmenting your audience
(D)
Identifying social media influencers
Q.27.Which
of the following metrics could help you understand which blog post is
resonating the most with your audience?
(A) Session duration
(B)
Pageviews
(C) Referral
traffic
(D) Unique
page views
Q.28.Steph
Runs An Online Pet Supplies Shop, And She Has Some Ideas About How Email
Marketing Can Help Her Business. Two Of Her Ideas Are Correct And Two Are Not.
Can You Weed Out The Wrong Ones?
(A) It’s a
good way of keeping customers informed about products
(B) It helps customers talk to each other
via email
(C) It will
let me send info about dog-related products to customers who have dogs
(D) It lets customers email me if they have
problems or questions
Q.29.Steph
Is Thinking About Using An Email Marketing Service To Help Her Send Out
Marketing Emails For Her Pet Supplies Store. What Benefits Are There To Using
An Email Marketing Service?
(A) They make it easier for customers to
sign up to receive marketing emails
(B) They can help you create a customer
database
(C) They
write marketing emails for you
(D) They make it straightforward to send
out personalized emails
Q.30.Steph
Is Writing A Marketing Email To Send Out To Customers Who Have Bought Puppy
Food And Toys From Her Online Shop. Which Of The Following Options Should She
Select To Use In The Subject Line Of The Email?
(A) Save
££££s on PUPPY FOOD!!!!
(B) MEGASALE
on food for PUPZ!
(C) Hi John, do you have a new puppy?
Q31. Steph
Is Curious To Learn How Her Customers React To Email Marketing Campaigns. What
Kind Of Analytics Data Might She Expect To Get From Her Recent Email Marketing
Action?
(A) Open rates
(B) Clickthrough rates
(C) Weekly
sales
(D) Trash
rates
Q32. Amelia
Is A Marketing Assistant At A Big Clothing Brand And Has Just Sent Out Her
First Email Marketing Campaign. She Takes A Look At The Click Through Rate, To
Understand How Many People Clicked On A Link In The Email In Order To Land On
Her Website. What Is The Drawback Of This Metric?
(A) The reason for the rate being higher or
lower is unknown
(B) The
fewer people that open the email, the lower the rate
(C) It
doesn’t track the number of bounces
Q.33.Which
of the following will you need to start an email marketing program?
(A) A
collection of email templates
(B) A
‘Contact Us form
(C) A way to collect people’s email
addresses
(D) A set
budget
Q.34.Which
of the following is a common feature of email marketing platforms?
(A)
Personalised, custom templates
(B) A free
list of email addresses you can target
(C) A feature allowing users to unsubscribe
from your emails
(D)
Automation of your search ad campaigns
Q.35.Which
of these is a good practice to keep in mind when sending emails to your
contacts?
(A) Run an A/B test on your subject line to
determine which one works best
(B) Send the
same generic and simple message to your entire contact database
(C) Include
enough content in the email so there is no need for them to click away to read
further elsewhere
(D) Only include
a call-to-action on the landing page you’re linking to in the email
Q.36. If the
open rate of your emails seems low, which of the following could help you fix
that?
(A) Redesign
your website
(B) Change
the color of the buttons inside your email
(C) Send
your emails to more contacts
(D) Adjust the subject line of your email
Q.37.Which
of the following statements is true when it comes to running email campaigns
for a business?
(A) There’s no need to use sponsored ads
within your email marketing
(B) There’s
no need for analytics when it comes to email marketing
(C) You need
to include personal contact details
(D) You can
use any imagery, despite copyright
Q.38. Colin
Has Been Running A Film Review Website For His Podcasts For The Past Two Years.
He’d Like To Start Advertising His Site To Increase The Number Of Subscribers.
To Do That He Wants To Contact Some Media Owners. Who Do You Think Colin Should
Contact?
(A) A forum for movie fans
(B) Film
production agency
(C) An
offline business directory
(D) A network that matches businesses with
ad space to sell
Q.39. To
Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences
Using Both Display Ads And Search Advertising. His Two Target Audiences Include
Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For
Each Audience?
(1) Home
Movie watchers
(A) Place a
display ad for the local cinema on Colin’s own website
(B) Place a
display ad on a cinema listings site
(C) Create a search ad with keywords based
on Colin’s film reviews
(D)
Distribute flyers at the local cinema
(2) Cinema-goers
(A) Place a
display ad for the local cinema on Colin’s own website
(B) Place a display ad on a cinema listings
site
(C) Create a
search ad with keywords based on Colin’s film reviews
(D)
Distribute flyers at the local cinema
Q.40.
Colin’s Favourite Director Has Launched A New Film. Colin Has Written A Review
And Wants To Use It To Bring In Visitors With A Digital Campaign. Considering
He Has A Limited Budget, Which Of The Website Pages Would Not Be Ideal For His
Digital Ads?
(A)
Filmography page of the director
(B) His friend’s culinary blog
(C) Cinema
listings
(D) Local news website
Q.41.If you
own a film blog, which type of customer can you expect to reach with display
advertising?
(A) People
who use ad-blockers and are interested in your subject
(B) People who haven’t read your blog
before but are interested in your subject
(C) Only
people who have read your blog previously
(D) Only
people interested in films and movies
Q.42. Fill
in the blank: The ads on search engines are usually made up of ________.
(A) Audio
(B) Video
(C) Text
(D) Images
Q.43. When
using search engine marketing, where can your ads appear?
(A) Only on search engines
(B) Only on
websites
(C) On
search engines and websites
(D) On
websites and social media
Q.44. When
setting up display advertising campaigns, who can you target?
(A) People
with specific names
(B) People who speak different languages
(C) People
who already own specific products
(D) People with
a specific address
Q.45. Colin
Distributes A Popular Movie Review Podcast Called ‘Film Talk’ From His Website.
He Wants To Use Display Advertising To Attract New Visitors To His Site. Take A
Look At The Three Adverts. Pick The One You Think Will Draw The Most Visitors.
(A)
Text-based ad
(B) Video ad
(C) Image and text ad
Q.46. Colin
Has Created His First Video Ad, And Identified Quite A Few Film-Related
Websites Where He’d Like To Display It. What One Solution Will Allow Colin To
Easily Place His Ad On As Many Relevant Websites As Possible?
(A) Tweet
the video link to his friends
(B) Email
website owners to ask if they will feature his video
(C) Use an ad network such as Google Display
Network
(D) Share
the video on his Facebook page
Q.47. Colin
Is Getting A Lot Of Traffic To His Podcast Website, But Not Many Subscribers.
He Has a Budget To Design Three Display Ads To Encourage People Back To His
Website To Subscribe. Colin Came Up With A List Of Target Groups That He’d Like
to Reach With His Ads. Help Him To Cross Off The Two Least Useful Target Groups
From His List.
(A) People
who visit his site
(B) People who search for TV-related
podcasts
(C) People
who have started (but not finished) the subscription process
(D) People
who download his e-catalogue
(E) Commentators on film forums
Q.48. In what
way can display advertising be effective?
(A) It
guarantees more visitors to your site
(B) It
guarantees increased sales
(C) It drives traffic to your website
(D) It
improves your ranking in search engines
Q.49. Which
of the following is an example of the type of data that advertising networks
automatically collect and share with businesses?
(A) The
number of sales you make from the ad
(B) The cost of each ad you publish
(C) The cost
of creating the ad
(D) A
prediction of sales you can make from your ad
Q.50. Which
of the following is true when purchasing ad placements on an advertising
network?
(A) You
always need to contact the owner of the website to buy ads on their page
(B) The network provides data on the
click-through-rate
(C) The
network provides names of the people who click your ad
(D) The
network will continue to show your ad for 7 days once your budget has expired
Q.51 If a person
adds a product to a shopping cart but then leaves the website. which of the
following tactics is most likely to encourage that person to return and
purchase the product?
(A)
Retargeting with a display ad encouraging newsletter sign-up
(B)
Redesigning your website
(C) Creating
a Facebook page for your business
(D) Retargeting with a display ad that has
a discount coupon
Q.52. What is
the first step of display retargeting?
(A) Sourcing
keywords
(B) Defining your audience
(C) Writing
content
(D) Setting
a call to action
Q.53. Alan Is
A Passionate Cook. He Runs A Vegetarian Cooking Website Where He Shares Recipes
And Sells Speciality Ingredients. How Could Alan Reach His Customers Through
Online Video?
(A) Upload cooking videos to YouTube
(B) Advertise on other videos to promote
his recipes
(C) Add video to his own website
(D)
Advertise on online games
(E) Buy a TV
commercial slot
(F) Share video on his social media pages
Q.54. Alan
Created The Perfect Vegetarian Lasagne, And He Wants To Share His Recipe With
The World. Can You Help Him Plan Where To Put A Promo Video So It Will Most
Effectively Reach His Target Audience?
(A) In an email to his customers
(B) Cookery section of YouTube
(C) Websites selling specialty vegetarian
ingredients
(D) Local
directory listings
Q.55. Alan
Wants To Do Some Video Interviews With Other Local Chefs. He Wants To Add The
Videos To His Blog. Can You Help Him Order His To-Do List?
The correct
order for his To-Do list is:
(1) Plan the
video release schedule
(2)
Storyboard the video content
(3) Decide
on a location and source props
(4) Find a
video crew and film the videos
(5) Edit
then upload the videos
Lesson 4.
Sharing And Promoting Your Videos
Q.56. Alan Is
Uploading Some New Videos. What Can He Do To Increase The Chance Of Them Being
Promoted And Shared?
(A) Post it on his website as well as other
sites
(B) Use a title and keywords that the
target audience will use to search
(C) Have a call to action such as a ‘share’
option
(D) Add hashtags to your videos for social
networking sites
Q.57.Alan
Wants To Do More Video Advertising. He Knows His Blog Audience Likes Cooking At
Home, TV Shows Featuring Famous Chefs And Cooking Demo Videos. Which Keywords
Should He Choose For The Google Ads Programme?
(A) Home Cooking
(B) TV Chefs
(C)
Instructional Videos
(D) Cooking Videos
(E) Chefs
(F) TV Shows
Lesson 6.
Measuring Video Performance
Q.58. Alan Is
Studying His Food Blog’s Analytics. He Notices That Most People Give Up On His
Videos After 60 Seconds. He’s Brainstormed A List Of Fixes. Cross Out The Ones
That You Think Are Wrong.
(A) Change his preview image and video title
(B) Update the video description
(C) Keep new
videos under 60 seconds
(D) Review
the comments to see what viewers have said
Google
Digital Garage Module 20 Quiz Answers
Q.59. When
incorporating videos into a digital strategy, which of the following tactics
provides value to customers?
(A) Setting
up live streams of the business’s physical shop on their website
(B) Publishing a how-to video on their
website
(C)
Producing sale campaign videos
(D) Sharing
personal vlogs
Q.60. What
can be using video as part of your online presence help you create?
(A) Content
that will go viral
(B) A channel to engage with customers
(C) A
variety of different brand perceptions
(D) An
online following and fanbase
Q.61. Fill in
the blank: As a small business, creating videos to showcase your business or
product requires only ______.
(A) An
agency, professional crew, and equipment
(B)
Creativity, lots of experience, and a large budget
(C) Creativity, planning, and any budget
(D)
Creativity, planning, and high-quality equipment
Q.62. Using
videos in email marketing and social media is an effective way to do what?
(A) Increase
word of mouth referrals
(B) Engage and grow your audience
(C)
Guarantee sales of your product or service
(D) Lower
the cost of developing content
Q.63. How can
you take advantage of video for your product/services without actually making a
video?
(A) This
isn’t possible
(B) Advertise on other people’s videos
(C) Use
images with a call to action instead
(D) Share
other people’s videos
Q.64. When
looking at your video analytics, you discover people are only watching the
first few seconds of your video. What should you do?
(A) Consider
removing the video from the platform
(B) Consider
re-shooting your video based on comments
(C) Consider
updating your preview images, video titles or descriptions
(D) Consider
asking people to watch the whole video in the description
Q.65. Linda
Runs A Guesthouse With A Website Where People Can Book Their Rooms Online.
She’s Been Using Web Analytics To Monitor How Customers Interact With Her
Website. Linda Uses The Information To Improve The Site And The Visitor’s
Experience. Take A Look At The Following Terms. Do You Know What They Mean In
The Web Analytics World?
(1) Time
spent on site
(A) Metric
(B) Conversion
(C) Dimension
(2)
Visitor’s device type
(A) Metric
(B)
Conversion
(C) Dimension
(3)
Visitor’s location
(A) Metric
(B)
Conversion
(C) Dimension
(4) Signing
up to the newsletter
(A) Metric
(B) Conversion
(C)
Dimension
Q.66. Linda’s
Analytics Data Shows People Unsubscribing From Her Newsletter After Two Weeks.
These People Also Aren’t Booking Rooms At Her Guesthouse. Linda Gets Some
Advice From Her Friends. Whose Advice Should She Take?
(A) “Stop
sending newsletters as people aren’t reading them”
(B) “Review the content of the newsletters
to check they’re suitable”
(C) “Check you’re not sending too many
newsletters”
(D) “Send
more newsletters reminding customers to book a room”
Q.67. Linda
Runs A Guesthouse And Has Been Using Analytics To Gather Information About How
People Interact With Her Website. She’s Recently Revamped Her Newsletter And
Has Made The Site Responsive To Appeal To Users On Mobile Devices. Which
Elements Of The Analytics Should Linda Focus On To Measure The Effectiveness Of
Her Changes?
(A) Number
of visits to the site per month
(B) Number
of site pages users explore on average
(C) Amount
of time visitors spend on the site
(D) Number of people clicking on the links
in her newsletters
(E) Percentage of orders made on
smartphones and tablets
Q.68. Fill in
the blank: Website analytics can tell you _____________.
(A) What time of day your website gets the
most traffic
(B) How many
mentions or likes do you get on social media
(C) How well
your competitor’s ad campaigns are doing
(D) The
email addresses of visitors to your landing pages
Q.69.
Analytics can give you immediate valuable information about which type of
customers?
(A) Previous and current customers
(B) Current
and future customers
(C) Previous
and future customers
(D) Offline
and online customers
Q.70. If your
key business goal is to get people to book rooms at your guesthouse, what data
are you most likely to be interested in?
(A) How long
do people spend on your ‘How To Find Us’ page
(B) Which
day of the week is most popular for bookings
(C) Whether
your funny Tweet goes viral
(D) How many people visiting your site book
a room with you
Q.71. Linda
Runs A Guesthouse. She Wants To Use Analytics To Measure Traffic Coming To Her
Website From Organic Search Results. What Can She Learn From Analytics Reports?
(A) Which search engines visitors use
(B) How traffic is trending over time
(C) How
relevant the content is for keywords
(D) How many visitors are using mobile
devices
Q.72. Linda
Runs A Successful Guesthouse In The Centre Of Guildford. She Promotes The
Guesthouse Online And Has A Website Where Customers Can Book And Pay For Rooms
In Advance. Linda Wants To Use Segmentation To Break Down Her Analytics Data.
What Information About The Visitors Can She Gather By Using This?
(A) Devices used
(B) The visitor’s city
(C) The visitor’s country
(D) The
number of clicks on a page
Q.73. Most
web analytics tools can tell you what information about the user?
(A) Their
contact details, their behavior, and their operating system
(B) Their location, type of device they’re
using and pages visited
(C) Their
location, type of device they’re using and contact details
(D) Their
interests, when they delete their browser cookies and their location
Q.74. Fill in
the blank: If an ad is not performing well, one effective tactic is to
_____________.
(A) Try a
different search engine
(B) Tweak the ad’s copy and analyze the
results
(C) Hire a
professional ad agency
(D) Delete
the ad and try again
Q.75. Which
section of Google Analytics can tell you whether visitors have found your
website via social media?
(A) Site
search
(B) Acquisition
(C)
Behaviour
(D) Search
Console
Q.76. Charles
Is Thinking About Taking His Business Online. He Has Many Questions, But First
He Wants To Understand What Benefits Data Can Have In Online Marketing. He
Needs Some Advice. What Are The Benefits Of Data In Online Marketing?
(A) Data can be accessed and analyzed in
real-time
(B) Data helps you make informed decisions
(C) Data
allows you to regard every customer as a number, removing the need for
personalisation
(D) Digital
data reaches more customers
Q.77. Jo Is
About To Launch A New Online Campaign, And Wants To Know How Data Can Be Used
To Make The Campaign As Effective As Possible. Rearrange The Steps Below In The
Correct Order To Help Jo Understand What Should Happen First.
The correct
order for the steps to follow is:
(1) Identify the goals of the campaign and
plan the next actions to take
(2) Collect the relevant data
(3) Check and investigate the findings
(4) Take action to test the hypothesis
Q.78. Lee Is
Currently Trying To Promote A Free EBook Download On His Website. He Has Spent
Time Creating Compelling Emails And Posting Updates On His Social Media
Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve
The Success Of His Non-Paid Promotional Efforts.
(A) Develop
additional email marketing content, ensuring emails are delivered during the
off-peak eBook download time.
(B) Post
content across all social media channels during off-peak eBook download time,
and send email marketing content during peak eBook download time.
(C) Reduce his efforts on the email
marketing campaign and expand on social media promotion, specifically on
Facebook and LinkedIn.
(D) Schedule engaging Facebook posts to be
published between 5.00 p.m. and 7.00 p.m.
Q.79. Anya Is
Working On A Presentation For Potential Investors. They Would Like To See How
The Demand For Public Parking Has Grown In The Past Three Years. Anya Has
Created The Following Four Graphics To Illustrate The Growth Demand. Which
Graphic Would Be The Clearest And Make The Most Impact On The Investors?
(A) Image of
a table of figures
(B) Image of bar graph
(C) Image of
pie chart
(D) Image of
a heat map
(A) Quantitative
(B)
Qualitative
(C) Holistic
(D) Customer
Q.81. What
makes the data cycle useful?
(A) It helps you make the most of the data
collected from marketing activities
(B) It helps
you evaluate your competition
(C) It
provides information about what users like about your website
(D) It
presents collected data in a visually appealing way
Q.82. Fill in
the blank: Actionable insights can be described as explaining the ______ of an
online marketing campaign.
(A) ‘Why’
(B) ‘How’
(C) ‘When’
(D) ‘Who’
Q.83. Which
of the following is a benefit of using spreadsheets?
(A) Vast quantities of data can be stored,
sorted, and analyzed quickly
(B) Data can
only be accessed when all users are online
(C) Valuable
customer and market insights can be delivered quickly
(D) Spreadsheets
are the only way to collect data and extrapolate results
Q.84. If you
needed to showcase which parts of a website are being clicked on the most,
which presentation type should you consider?
(A) Bar
chart
(B) Pie
chart
(C) Table
(D) Heat map
Q.85. Jo Owns
A Furniture Shop, And She’s Just Started Using The Internet To Boost Sales. She
Has Some Ideas On What To Do To Sell Products On Her Website. Help Jo Decide On
One Idea And Cross Off The Rest.
(A) Publish her inventory on a third party
site
(B) A forum to get feedback on her services
(C) Use a
money transfer provider to take customer payments online
Q.86. Jo
Wants To Create A Fully Functional Online Store. Can You Check Which Of The
Following Features Are Available In Most Fully Functional Online Stores?
(1) Order
management via a backend system
(A) Yes
(B) No
(2) Customer
reviews pane
(A) Yes
(B) No
(3) Products
browser
(A) Yes
(B) No
(4)
Over-the-phone payments via a web-based calling system
(A) Yes
(B) No
Q.87. What
would be beneficial to include on a product description page?
(A) Previous
versions of the product
(B) Links to
other suppliers
(C) Reviews of the product
(D) Price
comparisons
Q.88. Which
of the following is an advantage of e-commerce?
(A) More
relaxed checkout procedure
(B) Low operational costs
(C) Minimal
interaction required with the customer
(D)
Segmentation of audiences
Q.89. To an
owner or administrator, what is the functional benefit of having an online
store?
(A) It
collects the addresses of your online store visitors
(B) It provides a backend system with order
management
(C) It
provides a quicker checkout process than a physical store
(D) It
allows you to feature more sales and discounts than a physical store
Q.90. What is
the name of the process that describes what happens when a customer is taken to
a separate site to complete a transaction before being sent back to the
original site again?
(A)
Second-party payment processing
(B) Third-party payment processing
(C) External
payment processing
(D) Internal
payment processing
Q.91. Jo
Wants To Use Analytics Data And Visitor Surveys To Make Some Improvements To
Her E-Commerce Website, But She Only Has Limited Time And Budget. What Actions
Could Jo Take For Each Of These Findings?
(1)
Customers access the shop a lot on mobile
(A) Add
customer reviews
(B) Create
registration for customer accounts
(C) Introduce responsive design
(D) Add a
search feature
(2)
Customers want to find a specific product
(A) Add
customer reviews
(B) Create
registration for customer accounts
(C)
Introduce responsive design
(D) Add a search feature
(3) There
are lots of website visits but no one is buying the products
(A) Add customer reviews
(B) Create
registration for customer accounts
(C) Introduce
responsive design
(D) Add a
search feature
(4) Repeat
customers add products to their cart but are not checking out
(A) Add
customer reviews
(B) Create registration for customer
accounts
(C)
Introduce responsive design
(D) Add a
search feature
Q.92. Office
Sets Are Steady Sellers For Jo. How Can She Suggest Office Furniture Items To
Customers Who Might Not Have Considered Them Yet?
(A) Create a ‘Suggested products’ banner
(B) Use
analytics to understand who is visiting the site
(C) Add a
video tour of the shop
Q.93. Jo Has
Noticed That Some Of Her Customers Leave Her Site Without Making A Purchase.
She’s Set Up Some Product Retargeting Ads And Wants To Measure The Performance
Of Her Campaign. What Parameters Should She Look At To See If She’s Attracting
Potential Customers?
(A) Conversion rates
(B) Number of people clicking on each ad
type
(C) Comments
on her social media profile
(D) How many
pages do visitors check before they leave the site
Google
Digital Garage Module 25 Quiz Answers
Q.94. Which of
the following is a sign that customers are having trouble using a particular
device to make purchases?
(A) Analytics shows you have a lot of
mobile visitors, but very few purchases through mobile
(B) A
specific product is not selling much compared to your other products
(C) You get
a lot of questions about your return policy
(D) People
are having trouble using a promo code for a current sale
Q.95. What is
an example of product merchandising?
(A) Running
an ad for your products
(B) Adding a
way for customers to filter your products
(C) Displaying very specific, featured
products on your home page
(D)
Cross-selling products in the checkout process
Q.96. Which
of the following statements is true when describing how retargeting ads work?
(A)
Retargeting ads are visible to people who haven’t been on your website yet
(B) Once a user visits your site, the code
drops an anonymous browser cookie
(C) Once
your customer purchases, you can not turn off the retargeting ad
(D)
Retargeting will always drive customers to your site
(A) Market insight tools
(B) Search trends by location
(C) Translation
services
Lesson 2.
Validating Your New Market
Q.98. Matt
Has Found Out There’s A Growing Market For Vintage Records In Portugal. He Now
Needs To Identify Insights On His New Audience Using A Variety Of Tools. Can
You Help Him Match The Correct Tool With Its Corresponding Insight?
(1) High
search traffic on vintage record terms from Portugal
(A) Google
Keyword Planner
(B) Google
Analytics
(C) Google Market Finder
(2) Low
competition on search ads in Portugal
(A) Google Keyword Planner
(B) Google
Analytics
(C) Google
Market Finder
(3) People
in Portugal are looking at his website
(A) Google
Keyword Planner
(B) Google Analytics
(C) Google
Market Finder
Q.99. Matt
Needs To Make Sure His Website Is Suitable For His Portuguese Customers. He’s
Made A List Of Translation And Localisation Tasks. Which Items On His List
Relate To Localisation?
(A) Adjusting colloquialisms so they make
sense in Portuguese
(B) Adding
his UK office’s address to the main site
(C) Calculating prices of the products in
local currency.
(D) Adjusting humourous product
descriptions so they make sense in Portuguese
Q.100. Matt’s
Chosen His Market, Now It’s Time To Find New Customers. He Has A Few Ideas, But
Not All Of Them Will Reach His Portuguese Audience. Can You Help Him Choose His
Best Advertising Ideas?
(A) Advertise on Portuguese music websites
(B) Send
English emails to current UK customers
(C) Use search ads driven by translated
search terms
(D) Set up a Portuguese fan page for his
store
Q.101.
Portugal Seems Like A Good Market For Matt To Move Into. He’s Looked Into The
Legal Requirements Of Trading Records In Portugal And Is Pleased To Find There
Aren’t Any. But What Other Financial Or Regulatory Requirements Should He
Check?
(A) Custom duties and tariffs
(B) Portuguese taxes
(C) Exchange rates
(D) National
holidays
(E) Product safety requirements
(F) Insurance cover
Q.102. Matt’s
Found Out That Portugal Has Fast Internet Speeds, Which Is Great For Accessing
His Website. What Things Will Matt Definitely Need To Do Now He Has Customers
In A New Market?
(A) Use an international payment system
(B) Research the Portuguese music scene
(C) Visit
Portugal frequently
(D) Use an
automated translation service
(E) Learn to
speak Portuguese
(F) Check his site from an international
point of view
Q.103. Matt’s
Getting Ready To Sell His Vintage Records To Portuguese Customers Online. But
There’s One Unhelpful Task On His To-Do List. Can You Cross It Out For Him?
(A) Research
label requirements for international shipping
(B) Set up a few Portuguese social media
accounts
(C) Choose
an international shipping partner
(D) Set up
customer service for international orders
Google
Digital Garage Module 26 Quiz Answers
Q.104. What is
the best way to translate the content on your website for a new market?
(A) Google
translate
(B) Native speakers
(C)
Translation software
(D) Language
guide
Q.105. Before
starting to promote products to other countries online, what could you use to
gauge demand for your product in that specific market?
(A)
Translation software
(B) Keyword planning tools
(C)
Interviews with people from that country
(D) A range
of search ads in different countries
Q.106. When
adapting your website for customers who speak a different language, what should
you do?
(A) Have a
‘translate’ button that pulls a translation from an external provider
(B) Translate your content with
consideration to particular words and phrases
(C)
Translate your content directly, word for word
(D) Localise
the name of the business owners
Q.107. Which of the following is primarily meant to
target new customers online?
(A) Email
marketing
(B) Print
advertising
(C)
Retargeting advertising
(D) Search advertising
Q.108. What should a business do first, when
considering going into a new market?
(A) Hire an
agency to translate its website into the local language
(B) Open a
new office in the capital city
(C) Determine its ability to deliver
products and review all tax and legal information
(D) Invest
in major ad campaigns to raise brand awareness
Q.109. When selling to people in different countries,
what payment form should you consider using if you aren’t already?
(A) Debit
cards
(B) Credit
cards
(C) Paypal or Worldpay
(D) Bank
transfers
Q.110. Which of the following options is important to
research when planning to expand the delivery of products and services to
customers across the globe?
(A) What
times of the day international shoppers are online
(B) The legal and tax considerations in
that market
(C) Which
social channels are popular in that market
(D) Which
couriers offer the cheapest services for global shipping
.png)
DigitalMarketing Question Answers for Relevel Job Seekers