Google Analytics Questions Answers for All Level Job Tests Part 1

Google Analytics is a website tracking tool and platform that collects data on how users interact with a website. GA collects data and sorts the data into easy-to-read interactive reports and thereby you get an in-depth insight into the website and business’s online performance. Google Analytics plays a vital role in digital marketing and planning digital marketing strategies so that you can increase the return on investment of your website and businesses So digital marketers should have a thorough and authentic knowledge of Google analytics.

1. What campaign parameter is not available by default in Google Analytics?

utm_content

utm_source

utm_medium

utm_adgroup

2. Sharing a Custom Report will share the report configuration and data included in the report.

TRUE

FALSE

3. Metrics cannot be paired with dimensions of the same scope?

False

True

4. Which of these criteria CANNOT be used to create a Custom Segment?

Ad type

Dimensions

Metrics

Sequences of user actions

5. Which of these does Google Analytics use to distinguish new and returning users?

All Traffic

Behavior

Demographics

Geo

6. What report shows the percentage of traffic that previously visited a website?

Behavior > Frequency and Recency report

All traffic > Referrals report

Behavior > New vs returning report

Interests > Affinity categories report

7. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True

False

8. What report identifies browsers that may have had problems with a website?

The Browser & OS report

The Active Users report

The Source/Medium report

The New vs Returning report

9. Once filters have been applied, what is the option to recover filtered data?

Filtered data is not recoverable

Data may be recovered within 5 days

Data may be recovered within 30 days

Data may be recovered within 10 days

10. What campaign parameter is not available by default in Google Analytics ?

utm_adgroup

utm_content

utm_source

utm_campaign

11. What are the four scope types in Analytics?

Visitors, Visits, Events, and Products

Visitors, Visits, Actions, and Catalog

Users, Sessions, Hits, and Products

Users, Sessions, Actions, and Catalog

12. What is an interaction that causes data to be sent to Analytics?

dimension

metric

hit

tag

13.What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period

The percentage of total site exits

The percentage of sessions in which a user exits from your homepage

The percentage of visits when a user landed on your website and exited without any interactions

14. Assigning a value to a Google Analytics Goal allows you to do which of the following?

Track actual revenue from your conversions

Analyze the conversion funnel on your website.

Track real-time revenue for your business

Compare goal conversions and measure changes and improvements to your site

15. Which of these is NOT possible when you link your AdWords account to Google Analytics?

View AdWords click and cost data alongside your site engagement data in Google Analytics

Create remarketing lists in Analytics to use in AdWords campaigns

Import Analytics goals and transactions into AdWords as conversions

Adjust keyword bids inside Google Analytics

16. Which kinds of hits does Google Analytics track?

Page-tracking hit

Event-tracking hit

All of the above

Ecommerce-tracking hit

17. What is a “dimension” in Google Analytics?

A comparison of data between two date ranges.

The total amount of revenue a business has made in a given date range.

An attribute of a data set that can be organized for better analysis.

A report that offers information about your audience.

18. If you wanted to track what search terms customers used to find products on your website, what would you set up?

Data Import

Enhanced Ecommerce

Site Search

Search filters

19. Custom Dimensions can be used as which of the following?

Secondary dimensions in Standard reports

Primary dimensions in Custom Reports

All of the above

Secondary dimensions in Custom Reports

20. Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

True

False

21. What is not considered a default “medium” in Google Analytics?

Referral

Google

Organic Search

CPC

22. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Attribution modeling

Conversion tracking

Channel Groupings

Multi-Channel Funnels

23. What metric-dimension combination is not valid?

Avg. Time on Page / Device Category

Sessions / Bounce rate

Sessions / Source

Total Events / User Type

24. Which reports indicate how traffic arrived at a website?

Demographics

Geo

All Traffic

Behavior

25. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.

26. What report indicates the pages of a website where users first arrived?

Location report

Landing Pages report

All Pages report

Pages report

27. Within how many days can a deleted view be restored?

28. What is not a benefit of Google Analytics Remarketing?

Show customized ads to customers who have previously visited your site

Allow customers to quickly reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

Create remarketing lists without making changes to your existing Analytics snippet

29. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

False

True

30. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on.

/ordercomplete/index.html

/ordercomplete.php

/order/complete.php

/ordercomplete/thank_you.html

31. what data is google analytics goals unable to track?

Watching a video

Making a purchase

Customer’s lifetime value

Signing up for a newsletter

32. You can only apply a Custom Dimension to data that was collected after you created the dimension.

True

False

33. What data table display compares report metrics to the website average?

Pivot

Percentage

Comparison

Performance

34. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

35. If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

False

True

36. Which type of goal allows you to specify a funnel?

Destination

Duration

Pages/Screens per Session

Event

37. You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?

Referral

other

Direct

38. It is a best practice to always have one of what kind of view?

property

custom

segmented

unfiltered

39. What report indicates the last page users viewed before leaving your website?

Pages report

All Pages report

Landing Pages report

Exit Pages report

40. To recognize users across different devices, what feature must you enable?

Attribution Models

Audience Definitions

AdWords Linking

User ID

41. if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

42. You cannot change the default session timeout duration in Google Analytics.

True

False

43. What metric-dimension combination is not valid?

Sessions / Source

Time on Page / Device Type

Sessions / Bounce rate

Total Events / User Type

44. If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new unique ID the next time a browser loads a tracked page

All of the above

Analytics will set a new browser cookie the next time a browser loads a tracked page

45. Sampling is applied to reports before segmentation.?

False

True

46. Which Goals are available in Google Analytics?

Destination, Event, Pageview, Social

Location, Event, Time, Users per Session

Destination, Event, Duration, Pages/Screens per Session

Pageview, Event, Transaction, Social

47. View filters are applied in what order?

Alphabetical order

Random order

Sequential order

Creation date

48. Google Analytics cannot collect data from which systems by default?

Mobile devices

Online point-of-sale systems

Offline inventory database

Websites

49. For autotagging, what parameter does Google Ads include in the destination URL?

utm=

urlid=

gclid=

adid=

50. What feature is required to track customer search terms on a website?

Data Import

Enhanced Ecommerce

Site Search

Search filters

51. Which three campaign parameters are recommended to manually track campaigns?

Source, Content, and Term

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

52. What campaigns require manual tags on destination URLs for tracking?

AdWords campaigns

AdWords and email campaigns

Email campaigns

None of the above

53. To track users and sessions across multiple domains, what first must be set up?

AdWords Linking

Data Import

Cross-domain tracking

Ad Exchange Linking

54. Which reports require the activation of Advertising Features?

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

Geo reports

55. Auto-tagging is used to collect data from what kind of traffic?

Search engine traffic other than Google

Social media traffic

AdWords Campaign traffic

Website referral traffic

56. To recognize users across different devices, what feature must be enabled?

Audience Definitions

Attribution Models

Google Ads Linking

User ID

57.In Multi-Channel Funnel reports, how are default conversions credited?

Second to last campaign, search or ad

Equal credit along the conversion touchpoints

Last campaign, search, or ad

First campaign, search or ad

58. What report indicates the pages of a website where users first arrived?

Landing Pages report

Pages report

Location report

All Pages report

59. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol

Data Import

Browser cookies

The Networking Protocol

60. Which kinds of hits does Google Analytics track?

Pageview

Event

Transaction

All of the above

61. When should you use manual tagging?

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

You should use manual tagging for any non-AdWords custom campaign.

You should use manual tagging to track only AdWords campaigns.

62. When you create a new Channel Grouping in a view, you can.

immediately select it in the Acquisition Overview and Channel reports

apply it retroactively and see historical data classified by our new channel definitions

change how reports display your data, without changing the data itself

A and C only

A,B, and C

63. What is an assisted conversion?

When one goal completion leads to another

When one traffic source results in a later goal completion through another traffic source

An AnWords view through conversion

When an AdWords visitors returns to the site directly to convert

64. Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

some visitors may have javascript disabled

all of the above

some visitors may be blocking cookies

clicks and sessions are different metrics

65. Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments let you isolate and analyze your data .

Segments are filters that permanently change your data.

You can use segments to build custom Remarketing lists.

Segments represent either subsets of sessions or subsets of users.

66. When a report is based on data from a large number of sessions, you may see the following notice at the top of the report:

changing the sampling rate in your view settings

adjusting a control in the reporting interface for greater or less precision

adjusting the session timeout control

You cannot adjust the sample data

67. Google Analytics can identify that two sessions are from the same user if

the sessions happen on the same day

the sessions happen in the same browser on the same device

the sessions happen in the same browser

the sessions occur within 30 minutes of each other

68. Auto-tagging is a feature that is used with which type of traffic?

Any search engine traffic that is not from Google

AdWords Campaign traffic

Website referrals

Social media referrals

69. Google Analytics can collect behavioral data from which systems?

A. E-commerce platforms

B. Mobile Applications

C. Online point-of-sales system

A and B only

A, B, and C

70. Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Traffic type

Language

Device Category

B and C only

A, B, and C

71. Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

All of these statements are true.

You can create your own custom channel grouping in addition to the default MCF Channel grouping.

The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.

When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.

72. Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Last Non-Direct Click model

First Interaction model

Last Interaction model

Linear model

73. Adding filters to a view in Google Analytics allows you to

A. exclude visits from a particular IP address

B. replace complicated page URLs with readable text strings

C. modify historical data

A and B only

A, B, and C

74. You can adjust the report sample size in Google Analytics by

adjusting a control in the reporting interface

adjusting the session timeout control

adding a segment to your report

any of these actions will adjust the sample size

75. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

All of these dimensions

Browser

Device Category

Language

None of these dimensions

76. What Remarketing audiences cannot be defined by default?

Users who visited a specific page on a website

Users who visited a physical store

Users who speak a particular language

Users who played a video on a website

77. What report shows a visual representation of user interactions on a website?

Content Drilldown report

Behavior Flow report

Landing Pages report

Treemaps report

78. Which assets cannot be shared in the Solutions Gallery?

Custom reports

Custom Dimensions

Segments

Goals/li>

79. To view accurate data in a Custom Report, what action should be avoided?

Create a report with Custom Metrics

Pair metrics and dimensions of different scopes

Use a Custom Dimension as a primary dimension

Use multiple dimensions together in the same report

80. Segments will not allow you to do what?

Create subsets of sessions or users

Build custom Remarketing lists/li>

Permanently alter data

Isolate and analyze data

81. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users 25 to 34 years old who have their browser set to Spanish

Users who engaged in a social media or email campaign

Users who are female and have children

Users who viewed a page on a website, then watched a video

82. How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: include Brazil > Filter 2: include Argentinat

Filter 1: exclude Peru or Bolivia

Filter 1: include Brazil or Argentina

Filter 1: include Argentina > Filter 2: include Brazil

83. To recognize users across different devices, what feature must be enabled?

Attribution Models

Google Ads Linking

User ID

Audience Definitions

84. What asset is used to build a remarketing list?

Custom Metric

Custom Report

Custom Segment

Custom Dimension

85. When does a default Analytics session expire?

At noon every day

When a user opens another browser window

When a user is inactive on your website for more than 30 minutes

After 30 minutes, regardless of user activity on your website

86. What scope levels available for dimensions and metrics?

Location-level, duration-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

87. What feature is required to track customer search terms on a website?

Google

direct

Email

com

88. When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same device

When the sessions happen in the same browser on the same day

When the sessions happen in different browsers on the same device

When the sessions share the same browser cookie

89. The default session timeout duration in Google Analytics is how many minutes?

90. In Multi-Channel Funnel Reports, how are default conversions credited?

Equal credit along the conversion touchpoints

Second to last campaign, search, or ad

Last campaign, search, or ad

First campaign, search, or ad

91. What data does Google Analytics prohibit collecting?

Product SKU(s)

Billing city

Purchase amount

Personally identifable information

92. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users 25 to 34 years old who have their browser set to Spanish

Users who engaged in a social media or email campaign

Users who viewed a page on a website, then watched a video

Users who are female and have children

93. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 3

What is a “dimension” in Google Analytics?

An attribute of a data set that can be organized for better analysis

The lifetime value of a user in a given date range

A report that offers different demographic information about your audience

A comparison of data between two date ranges

94. What feature is required to collect the number of comments users posted to a web page?

Custom Channel Groupings

Calculated Metric

Custom Dimension

Custom Metric

95. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Primary conversion

Second-to-last-click attribution

Assisted conversion

Secondary conversion

96. Which of these would prevent data from appearing in a Custom Report?

You’ve applied a filter that filters out all of your data

You’ve applied too many metrics to the Custom Report

You haven’t shared that Custom report with users in the same view

You’ve applied too many dimensions to the Custom Report

97. Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: exclude Peru or Bolivia

Filter 1: include Brazil or Argentina

Filter 1: include Argentina > Filter 2: include Brazil

98. What is a “metric” in Google Analytics?

A dimension that can help you analyze site performance.

The dates in your date range.

A segment of data separated out in a report for comparison.

The numbers in a data set often paired with dimensions.

99. What is a “secondary dimension” in Google Analytics?

A visualization to understand the impact of data

A dashboard widget that offers more specific analysis

An additional report dimension for more specific analysis

An additional report metric for more specific analysis

100. Smart Goals are created automatically by Google’s machine-learning algorithms.

False

True

101. In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

True

False

102. When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking implemented

Every time a user makes a reservation

Every time a user performs an action with pageview tracking implemented

103. Sharing a Custom Report will share the report configuration and data included in the report.

False

True

104. What type of Custom Report shows a static sortable table with rows of data?

Map Overlay

Pivot Table

Flat Table

Explorer

105. What report shows which web pages get the most traffic and highest engagement?

Active Users report

Frequency and Recency report

All Pages report

Engagement report

106. What is not a filter setting for data in views?

Include

Exclude

Restore

Modify

107. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Data Import

Browser cookies

The Measurement Protocol

The Networking Protocol

108. What report indicates where users start or exit the conversion funnel?

Cohort Analysis report

User Timings report

Goal Flow report

Treemaps report

109. When the same default tracking code is installed on pages with different domains, what will result?

Analytics will send an alert about duplicate data collection

Analytics will associate users and sessions with a single domain

Analytics will associate users and sessions with their respective domains

Analytics will not associate users and sessions with any domain

110. Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Ad Content

Campaign and Medium

Source and Medium

Source, Medium, Campaign, and Ad Content

111. You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?

Use virtual pageviews.

Configure a campaign URL.

Use the preview tag.

Use event tracking

112. How would you add a secondary dimension to a report?

from the Insights panel

from the Secondary dimension menu

all of these answers

with a table filter

113. You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?

custom channels

advanced filters

content grouping

custom segments

114. What feature collects company-specific data such as Member Status?

Custom Filter

Event Tracking

Custom Dimension

Custom Metric

115. What feature would be used to collect how many times users downloaded a product catalog?

Event Tracking

Custom Dimension

Calculated Metrics

Custom Report

116 When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user loads a webpage with embedded tracking code

Every time a user adds an item to an online shopping cart

Every time a user clicks a video on a website

Every time a user searches on a website

117. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Assisted conversion

Primary conversion

Last-click attribution

Second-to-last-click attribution

118. What feature can join offline business systems data with online data collected by Google Analytics?

Data import

AdWords Linking

User ID

Goal tracking

119. To recognize users across different devices, what is required for User ID?

Sign-in that generates and sets unique IDs

Google Tag Manager

A new Analytics account for reporting

All of the above

120. WWhat is not considered a default “medium” in Google Analytics?

Google

Organic

Referral

CPC

121. Which of the following is not a required parameter in the URL builder??

Campaign Content

Campaign Name

Campaign Medium

Campaign Source

All of these are required

122. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Ecommerce Conversion Rate

Visits

Page Value

Bounce Rate

Pages / Visit

123. Which of the following metrics would most strongly suggest a poorly performing landing page?

% New Visits > 90%

Bounce Rate > 90%

Session Duration > 5 minutes

Bounce Rate < 90%

None of these answers

124. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.

125. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

TRUE

FALSE

126. Custom Dimensions can be used as what?

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

Secondary dimensions in Standard reports

All of the above

127. What feature must be enabled to use Multi-Channel Funnels?

Custom Dimensions

Advertising Features

Goals or Ecommerce

In-page Analytics

128.What data table display compares report metrics to the website average?

Pivot

Percentage

Performance

Comparison

129. View filters are applied in what order?

Creation date

Random order

Sequential order

Alphabetical order

130. Auto-tagging is used to collect data from what kind of traffic?

Social media traffic

Google Ads Campaign traffic

Website referral traffic

131. What report indicates where users start or exit the conversion funnel?

Goal Flow

Treemaps

Cohort Analysis

User Timings

132. Which parameters can be included with an event hit for reporting?

Event, Category, Action, Label

Category, Action, Label, Unique Events

Category, Action, Label, Value

Category, Action, Label, Total Events

133. What Remarketing audiences cannot be defined by default?

Users who speak a particular language

Users who visited a physical store

Users who played a video on a website

Users who visited a specific page on a website

134. What data is Google Analytics Goals unable to track?

Customer’s lifetime value

Making a purchase

Signing up for a newsletter

Watching a video

135. In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same view

Same scope

Same Custom Report

Same index

136. Which of the following is not a default medium in Google Analytics?

Referral

Email

Cpc

All of these are default medium

Organic

137. Hierarchy of Google Analytics data model.

Sessions>Visitors>Interactions

Users>Sessions>Interactions

Interactions>Users>Sessions

Sessions>Users>Interactions

138. Which of the following would be most useful for optimizing landing pages?

Pageviews

Bounce Rate

Unique Pageviews

Visits

Unique Visits

139. Digital Analytics is:

The analysis of qualitative data from your business

All of these answers are correct

A process of continual improvement of the online experience

The analysis of quantitative data from your business

The analysis of data from your business and the competitio

140. Which of the following technologies or feature can be used to add data to Google Analytics?

Data import, intelligence

Data import, measurement protocol

Real-time, intelligence

Data import, Real-Time

141. Metrics to measure performance against maximizing performance.

Pages / Visitc

Ecommerce conversion rate

Page Value

Bounce rate

142. Conversion rate with one unique and one repeated with purchase.

200%

100%

33%

50%

143. Which of the following represents a macro conversion for an ecommerce site?

Receiving a product inquiry

A completed sale transaction

A click on a “buy” button

Collecting a lead

All of these are macro conversions for an e commerce site.

144. When configuring a goal, why it is useful to assign a goal value?

To calculate ecommerce metrics

To attribute monetary value to non-ecommerce conversions

To determine the conversion rate

To determine the number of visits to each of your page

145. What is used to create Smart Goals?

Machine-learning algorithms

Custom Reports

Analytics Goals

Remarketing audience

146. Which three campaign parameters are recommended to manually track campaigns?

Medium, Source, and Content

Campaign, Content, and Term

Medium, Source, and Campaign

Source, Content, and Term

147. Filters cannot perform what action on collected data?

Include data from specific subdomains

Include shopping preferences

Convert dynamic page URLs to readable text strings

Exclude traffic from particular IP addresses

148. What scope levels available for dimensions and metrics?

Event-level, duration-level, transaction-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

149. Which assets cannot be shared in the Solutions Gallery?

Goals

Segments

Custom reports

Custom Dimensions

150. Which Goals are available in Google Analytics?

Destination, Event, Duration, Pages/Screens per Session

Location, Event, Time, Users per Session

Destination, Event, Pageview, Social

Pageview, Event, Transaction, Social

151. In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same scope

Same index

Same Custom Report

Same view

152. Which reports indicate how traffic arrived at a website?

All traffic

Behavior

Demographics

Geo

153. What data does Google Analytics prohibit collecting?

Personally identifable information

Product SKU(s)

Billing city

Purchase amount

154. What model represents the hierarchical structure of a Google Analytics account?

Account > Property > View

Account > View > Property

View > Account > Property

Property > Account > View

155. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

User

Hit

Session

Product

156. What cannot be collected by the default Analytics tracking code?

User’s favorite website

Device and operating system

> Browser language setting

Page visits

157. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Multi-Channel Funnel reports

Ecommerce reports

Goals reports

Acquisition reports

158. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Campaign Name” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Page Title” and pattern “back to school”

159. What feature must be enabled to use Multi-Channel Funnels?

Goals or Ecommerce

Custom dimensions

In-page Analytics

Advertising features

160. What report shows which types of mobile devices visited a website?

Technology > Network report

Mobile > Devices report

All traffic > Source/Medium report

Site Content > Landing Page report

161. What report identifies browsers that may have had problems with a website?

The Active Users report

The Browser & OS report

The Source/Medium report

The New vs Returning report

162. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session

Hit

Product

User

163. To track users and sessions across multiple domains, what first must be set up?

Data Import

Ad Exchange Linking

Cross-domain tracking

Google Ads Linking

164. When the same default tracking code is installed on pages with different domains, what will result?

Analytics will associate users and sessions with a single domain

Analytics will not associate users and sessions with any domain

Analytics will send an alert about duplicate data collection

Analytics will associate users and sessions with their respective domains

165. What feature would be used to collect how many times users downloaded a product catalog?

Custom Report

Event Tracking

Calculated Metrics

Custom Dimension

166.What is a “secondary dimension” in Google Analytics?

An additional report dimension for more specific analysis

A dashboard widget that offers more specific analysis

A visualization to understand the impact of data

An additional report metric for more specific analysis

167. When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same device

When the sessions share the same browser cookie

When the sessions happen in different browsers on the same device

When the sessions happen in the same browser on the same day

168. What report shows which web pages get the most traffic and highest engagement?

Frequency and Recency report

Active Users report

Engagement report

All Pages report

169. What is not considered a “source” in Google Analytics by default?

email

direct

google

Googlemerchandisestore.com

170. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As an event

As a click

As a bounce

As an interaction

171. What is not a benefit of Google Analytics Remarketing?

Show customized ads to customers who have previously visited your site

Allow customers to quickly reorder an item they have previously purchased

Create remarketing lists without making changes to your existing Analytics snippet

Create remarketing lists based on custom segments and targets

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