Digital Marketing Questions Answers: HubSpot Certification Exam

Digital Marketing Certification Exam Questions for All Job Tests 






Digital Marketing

Digital marketing has become an essential part of every business today's online world. It's one of the best ways to grow your business regardless of industry, size or geographical location. To build your company and revenue, you need to use the most effective digital marketing strategies.

Digital Marketing Strategies

Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most effective digital marketing initiatives today. Search engine optimization often goes hand in hand with content marketing. When the customer is conducting research for any items to buy, or searching for any information, they will probably click on one of the very first five results that appear on Google search results. With this in mind, the marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content.

Social Media Marketing

Another Internet marketing or digital marketing strategy for growing businesses is social media marketing.

Social media marketing focuses on building brand awareness and increasing conversions through a variety of social networks, depending on the target audience and their platform preferences.

A few of the most popular platforms for this Internet marketing strategy are Linkedin, Facebook, Instagram, Twitter, and Pinterest.

Mobile Marketing

Mobile marketing is focused on reaching your target audience on their phone.  Mobile marketing reaches its target through text messages, social media, websites, email, and mobile apps

Influencer Marketing

Businesses can reach target audiences with influencer marketing, by associating with celebrities, sites, or others that are considered experts in their field, and that share similar values. Brands can then reach these influencers’ followers with branded content and offers. 


Video marketing

With video marketing, brands increase their reach, grow revenue, and expand their operations. In video marketing, business focuses on creating informational and valuable featured videos, or vlogs to reach their target audience.

Voice search optimization

Voice search optimization is one of the recent Internet marketing strategies for companies trying to reach audiences. This needs voice search optimization of website content for voice search. 

Pay-per-click (PPC) advertising

Another powerful and cost-effective online marketing strategy is pay-per-click (PPC) advertising. PPC is a paid form of advertising that relies on an auction-based system

Content marketing

Content marketing is another most important online marketing strategy for marketers by focusing on reaching, engaging, and connecting with consumers via content. The content may include videos, blog posts, infographics, or PPT slides, which provide value to users.

Email marketing

Email marketing focuses on retaining existing customers, as well as gaining new ones. It’s an excellent technique for building brand awareness, keeping brands top online, and encouraging repeat step-in.

 


Question Answers for all level Digital Marketing Job Seekers 

 

 

HubSpot Digital Marketing Certification Final Exam Questions and Answers

There are 60 questions. The exam takes about 1 hour to complete.

You must answer 45 questions correctly to pass.

 

1. Fill in the blank: A content creation framework should be __________.

 

Repeatable

Organized

Agile

All of the above

 

2. Why is a naming system useful in content creation?

 

It’s a fast way to create content.

It’s an efficient way to review content.

It’s an easy way to organize content.

It’s an effective way to promote content.

 

3. True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.

 

True

False

 

4. Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

 

Crawling

Ranking

Discovering

Indexing


 


5. What is minification?

 

A way to make a web browser smaller on a screen.

The process of reducing unnecessary comments and spacing in the source code.

The method for setting up viewport.

A tool for hosting videos on a website.

 

6. Which of the following is a best practice for optimizing the elements on your web page to reduce the page size?

 

Using Google Fonts instead of custom fonts.

Using existing video hosting solutions.

Compressing your images.

Making your images responsive.

All of the above.

 

7. Which of the following is a benefit of using image sprites?

 

Improve consistency across your website

Reduce the number of image files required on your website

Make your images appear in high resolution

Automatically add descriptive text to all of your images

A and B

All of the above


 

8. True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page.

 

True

False

 

9. What is whitespace?

 

The empty space on the page

The area just after the featured image and the introduction

The space on the page with text on it

The space on the page with images on it

 

10. What is the head term in the title “Official guide to creating a mobile marketing strategy in 2019”?

 

Strategy in 2019

Official guide

Mobile marketing

Mobile marketing strategy in 2019

 

11. You read through a blog post from a co-worker that’s about two different topics. Is this good or bad?

 

Good — the more topics that one post can cover, the better for SEO.

Bad — pick just one topic per post to make it clear for readers and search engines.

 

12. Which of the following are areas to include CTAs on a blog post?

 

At the top

At the bottom

Next to relevant content on the page

A and B

All of the above


 

13. When do effective writers write the introduction and conclusion for their blog posts?

 

They write both the introduction and conclusion before they write the piece.

They write both the introduction and conclusion after they’ve written the piece.

They write both the introduction and conclusion while they’re writing the piece.

They write the introduction before they write the piece and the conclusion after they’ve written the piece.

 

14. Fill in the blank: The following sentence is an example of ____________ voice. “Your father did the grocery shopping.”

 

active

passive

reactive

subtle

 

15. How can you make your writing more conversational?

 

Make sure your copy is less than 500 characters.

Use industry words as much as you can.

Use contractions.

Use fluffy words.

 

16. How can you best lead your audience through their buyer’s journey?

 

Include your brand logo.

Include a call-to-action.

Include bumper slides.

Tell them your name.



17. True or false? Including a video at the top of a website page increases bounce rate.

 

True

False

 

18. All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:

 

Landing page promotional videos.

A thank you video included in an email after purchasing a product or service.

An onboarding video to get set up for success.

All of the above

 

19. All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:

 

Product demos sent via email.

An onboarding video.

Landing page promotional videos.

All of the above

 

20. All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT:

 

Educational how-to videos that provide relevant tips.

Thought leadership videos that establish you as an industry resource.

Product demos sent via email.

All of the above


 

21. Why is social media an important part of inbound marketing?

 

Social media helps you reach millions of people in distant countries.

Users have the best customer service experiences in social media.

Social media is a one-to-one medium you can use to market in a direct, human way.

Social media has better advertising options than traditional media.

 

22. When you dig deeper into the development of your buyer persona, what type of information do you want to consider?

 

Psychographics

Return on investment

Advertising results

Word of mouth

 

23. Why should you start planning the structure of your team by looking at business goals?

 

To help you determine what channels and content you’ll need and the staffing to make it happen.

To know if advertising is a priority so you can allocate enough funds.

To satisfy company stakeholders.

To understand if roadblocks such as lack of time and lack of people are obstacles that you’ll need to overcome.


 

24. Which of the following steps is NOT one you need to think about when planning how to structure your social team?

 

Plan your business and social goals one to three years out.

Consider your stakeholders’ needs.

Allocate or advocate for resources.

Gather industry data to support your goal.

 

25. What is a vanity metric?

 

A metric that shows the sentiment of your brand in social

A key performance indicator (KPI) that shows you how popular your company is

A surface-level metric that doesn’t correlate with your business success

 

26. True or false? Follower count is often considered to be a vanity metric.

 

True

False

 

27. Which KPI will executives be more responsive to

 

Reach

Retention and loyalty

Engagement

Return on investment (ROI)



28. True or false? You should develop your social media budget before you create your social media plan.

 

True

False

 

29. What did Simon Sinek recommend you do to get people to buy in to your products or ideas?

 

Be clear about all the features so that the customer is not confused.

Outline all the steps you’re planning on taking to make sure that the product/project meets the customer’s needs.

Explain to the customer why they need what you’re selling.

Tell them how your product/project has worked for other types of people or companies.

Introduction to Paid Search Advertising

 

30. Running search ads for your brand keywords will help you:

 

Reach new audiences unfamiliar with your brand

Drive traffic from broad, high-traffic keywords

Protect your brand from your competition’s ads

Spend less money


 

31. Fill in the blank: A keyword set to ______ displays your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

 

broad match

exact match

negative match

close match

 

32. Which of the following search advertising best practices will help you create an engaging ad experience?

 

Include your keywords in your ad.

Use specific language that matches the way your target audience speaks.

Align your landing page to the copy of your ad.

Use fewer words.

Creating a High-Performing Email

 

33. With subject lines, shorter is better. What is the average character length that will appear on a mobile device?

 

80-100 characters

60-75 characters

41-50 characters

It doesn’t matter


 

34. True or false? To be compliant with CAN-SPAM law you only need to include your physical address in your footer.

 

True

False

 

35. To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?

 

The open and the click

The subject line and the CTA

The sender name and the preview text

The CTA and the type of device of the recipient

 

36. When using the Five W's to help you set goals for your emails, what is the most important question that you ask?

Why

When

Who

Where

What

 

37. There are two main themes when creating high performing emails. One of these is selecting the right goal for your email. What is the second?

 

Create a CTA that will direct people to that goal

Create your email send

Select a secondary goal for your email send

Optimizing each part of your email to drive the conversions toward that goal.


 

38. True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.

 

True

False

 

39. All of the following are attributes of a content creation workflow EXCEPT:

 

Identifies outside influencers who will be contributing

Identifies and organizes who is in charge of specific tasks

How much money it will cost to complete initiative

Breaks down all of the work needed to complete a specific initiative

 

40. True or false? You should use a consistent naming system to store and easily identify hosted files.

 

True

False

 

41. True or false? Your content creation framework should stay consistent over time.

 

True, the best way to remain efficient is to stick with a process.

True, the investment to update a process can be very expensive and time intensive.

False, as business goals and content change, so should your process to support them.

False, your process should be updated every time a new team member joins.


 

42. True or false? If you want to produce great content, then you need to hire an in-house content creator.

 

True

False

 

43. True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

 

True, it can be overwhelming to write an introduction first without knowing where the content is headed.

True, the introduction is always the easiest part to write.

False, writing an introduction first will help align the rest of the article.

False, you should write your conclusion before your introduction.

 

44. Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

 

Active

Passive

Reactive

Subtle

 

45. True or false? Never use acronyms in your writing.

 

True, this helps avoid confusion.

True, deleting acronyms makes your content more welcoming.

False, use acronyms sparingly.

False, your audience will know what the acronyms mean.


 

46. When is the most effective time to boost content on social media?

 

When it’s performing well

When it has a link to a website

When it showcases one of your products or services

You should boost every social media post no matter the context

 

47. Which network has the longest life for a piece of content?

 

Facebook

LinkedIn

Snapchat

Pinterest

 

48. On which social network should you share content most frequently?

 

Facebook

LinkedIn

Twitter

Pinterest

 

49. What does CRM stand for?

 

Custom Rendering for Mobile

Custom Relationship Modules

Customer Relationship Management

Customer Rotation Model

 

50. Which KPI is most likely to be a vanity metric?

 

Reach

Engagement

Return on Investment (ROI)

Retention and loyalty


 

51. There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

 

The right person

The right segments

The right email platform

The right buyer personas

 

52. What is the purpose of the delight stage of the inbound methodology?

 

To exceed expectations

To provide an outstanding experience every time a prospect or customer interacts with your company

To go the extra step to ensure a prospect or customer accomplishes what they set out to do

All of the above

 

53. True or false? As buying behavior changes, the inbound philosophy will also evolve.

 


True

False

 

54. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

 

Forces, friction.

Friction, force.

Ships, force.

Ships, friction.

 

55. Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

 

negative

phrase

broad

specific

 

56. Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

 

phrase

negative

exact

broad

 


57. If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

 

A negative keyword

A phrase keyword

A broad match modifier

A phrase match modifier

 

58. Which of the following represents a broad match keyword?

 

wall art

“wall art”

wall +art

-wall art

 

59. What symbol would you use to add a negative keyword?

 

/

^

+

 

60. True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.

 

True

False

 

61. From top to bottom, what should your search account structure hierarchy look like?

 

Campaigns, ad groups, keywords

Ad groups, campaigns, keywords

Keywords, campaigns, ad groups

Keywords, ad groups, campaigns

 

62. What is the benefit of including ad extensions in your search ads?

 

Take up more space in the SERPs

Improve click-through rate

Provide more value to potential customers

All of the above


 

63. Fill in the blank: When planning the timing of content in a calendar, _______.

 

stick to a schedule and hold your team accountable to their deadlines

create focus by only working on one project at a time

remain flexible to account for changes

have your team submit ideas they want to work on

 

64. What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?

 

Awareness

Engage

Decision

Delight

 

65. Cost of acquisition is generally higher for which of these platforms & Why ?

Google SEM - Because of sharp targeting

Facebook - Because of much larger targeting options available

Instagram - Because of more attention span from the audience

Linkedin - Because of its niche targeting

 

66. True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.

 

True

False

 

67. Fill in the blank: Once a search engine bot discovers your web page, it _______.

 

checks to see if the content is unique from its database of content

checks to see if it can read all forms of media included within the page

decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it

adds a cookie to it to come back later if it intends to rank it in the top 100


 

68. Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.

 

title tags that are optimized for SEO

pages your website ranks for on the first page of search engines

backlinks you have to your website

content that exists on your website

 

69. All of the following impact a website’s ability to rank on a search engine results page EXCEPT:

 

URL

Page title

Meta description

Header tags

Site architecture

 

70. Which of the following is the best practice for optimizing the elements on a web page to reduce page size?

 

Use Google Fonts instead of custom fonts.

Make your images responsive.

Don’t compress your images.

A and B

All of the above

 

71. Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?

 

“That sounds great. Do we have a size and preferred color for this custom font?”

“To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”

“We should consider using a Google font because they’re accessible to all web browsers.”


 

72. How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”

 

“I really just want to go to the arcade to play games in order to have fun.”

“I just want to go to the arcade to play games in order to have fun.”

“I just want to go to the arcade to play games and have fun.”

“I want to go to the arcade to play games and have fun.”

 

73. True or false? To help improve SEO, your URL should match the title of your blog post, word for word.

 

True

False

 

74. What is the ideal keyword density for a keyword on a page?

 

Around 5-7%

Around 3-5%

Around 1-2%

Around 3-7%

 

Note:  The keyword density formula: (KWU/TWC)*100;

Where, KWU= Keywords used, TWC= Total Word Count.

To put it in numbers, this is how the calculation would look like:

 If your total keywords used would be 20 and total word count would be 1000; then the formula would be: (20/1000)*100


 

75. Fill in the blank: The ideal blog post title is _____ characters.

 

15

60

75

90

 

76. Which of the following is an example of a video in the attract stage?

 

A promotional video featured on a landing page

A social video that shows off your brand’s personality

A testimonial of one of your customers with relatable stories

A funny video of a cat sitting on a window sill

 

77. Which of the following is an example of a video in the engage stage?

 

A promotional video featured on a landing page

A social video that shows off your brand’s personality

A testimonial of one of your customers with relatable stories

A funny video of a cat sitting on a window sill

 

78. Which of the following is an example of a video in the delight stage?

 

A promotional video featured on a landing page

A social video that shows off your brand’s personality

A testimonial of one of your customers with relatable stories

A funny video of a cat sitting on a window sill


 

79. Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.

 

brand

business

entertainment

sales

 

80. Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

 

“YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”

“While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”

“YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”

 

Which of the following formulas is used by Pay-per-click?

 

Ads clicked (#)  Advertising cost ($)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Advertising cost ($)  Ads clicked (#)

 

81. All of the following are key places your videos can appear on YouTube EXCEPT:

 

In search results

On the homepage

On a sponsored page

In the trending system

In subscriptions


 

82. Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?

 

answering a question in the form of a detailed list

asking questions in your H4 headers

embedding social media posts throughout your content

creating a title tag with your primary keyword featured near the beginning of it

 

83. Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

 

A strategy that tries to appeal and recall its target audience.

A marketing strategy approach.

Yet another name of social media marketing.

 

84. Fill in the blank: ________ refers to how well a document matches a search query.

 

Authority

Relevance

Ranking

Discover

 

85. Which of these KPIs demonstrate social media ROI? Choose all that apply.

 

Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.

Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.

Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.

Customer satisfaction – it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.


 

86. True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.

 

True

False

 

87. True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.

 

True

False

 

88. True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.

 

True

False

 

89. Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

 

30 days

90 days

two quarters

year

 

90. True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.

 

True

False


 

91. True or false? You can have more than one key result per objective.

 

True

False

 

92. What’s an example of a measurable key result? Choose all that apply.

 

Increase customer retention from 70% to 85%

Grow net new contact rate from 5.6% to 9% by the end of Q4

Improve the time on page above 3 minutes for all product-specific pages by the end of the month

 

93. In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer?

 

eCPI

eCOM

eCPA

 

94. How many lines are essentially required to write in the description box of a channel?

 

5

8

4

3

 

95. Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.

 

Blue women’s t-shirts

Blue women’s t-shirt

Blue t-shirts

Women’s t-shirts

Women’s t-shirt


 

96. True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

 

True

False

 

 

97. The main advantage of online advertisement is __________.

 

Low-cost promotional strategy

Online advertising is promotional as well as informational

Trackable

All of the above

 

98. Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?

 

Setting a goal

Selecting a template

Discussing with your team

Sending your email

 

99. Fill in the blank: The ideal length of an email subject line is _____ characters.

 

41–50

55–75

10–20

75–100


 

100. Which of these parameters helps in identifying a lead basis in quality & conversion potential?

 

Lead Identification Model

Lead Recognition Model

Lead optimization Model

Lead Scoring

 

 

57. ___________ characters is the average character length that will appear on a mobile device for your email.

 

10-15

23-36

41-50

50-65

 

101. Which of the following is NOT an example of paid media?

 

Guest blog posts

Boosted Facebook posts

Google Ads

Sponsored content

 

102. True or false: You should include either budget information or a time estimate in your content creation plan.

 

True

False

 

103. During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

 

Case studies

Infographics

Testimonials

eBooks

Wrap Up


 

104. Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

 

two weeks

one month

three months

six months

 

105. You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

 

Yes, because having an editor complete your content ensures it will read well to others.

Yes, a content editor’s role is to make updates the way they see fit.

No, the editor should have tracked changes which would have shown you where they would apply recommended edits.

No, they should have set up a meeting to discuss each edit so you could apply them together.

 

106. What can you do to make a headline more compelling?

 

Broaden the topic

Make a promise to the reader

Over five words

Use special characters to help it stand out

 

107. True or false? When possible, you should try and use extensive vocabulary in your writing.

 

True, extensive vocabulary makes you appear more credible and confident.

True, people make purchasing decisions based on if you look smarter than your competitors.

False, extensive vocabulary makes you appear less credible and confident.

False, extensive vocabulary takes up too much space on a page.

 

108. True or false? You should post the same message across all of your social channels.

 

True, redundant messages ensure that your audience will see it and you get the highest reach.

True, posting the same message will help you save time that you can use on more important initiatives.

False, you should customize the message based on the platform.

False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.


 

110. You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

 

Yes, because having an editor complete your content ensures it will read well to others.

Yes, a content editor’s role is to make updates the way they see fit.

No, the editor should have tracked changes which would have shown you where they would apply recommended edits.

No, they should have set up a meeting to discuss each edit so you could apply them together.

 

111. Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

 

1

5-10

At least 10

More than 10

 

111. To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

 

Twitter

LinkedIn

Google

A and B

All of the above

 

112. What are the two key actions to look at when optimizing each part of your email?

 

The segment and the open

The open and the click

The contacts and the goal

The subject line and the preview text

 

113. What occurs during the attract stage of the inbound methodology?

 

You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set.

You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.

You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.

You collect information about the individual you’re working with.


 

114. When does the engage stage of the inbound methodology begin?

 

The engage stage begins when a purchase occurs.

The engage stage begins when a customer leaves you.

The engage stage begins when a prospect or customer takes a desired action.

The engage stage begins when a prospect or customer proposes you give them a discount.

 

115. What is the difference between a brand keyword and a non-brand keyword?

A brand keyword is more expensive, a non-brand keyword is less expensive

A brand keyword receives less traffic, a non-brand keyword receives more traffic

A brand keyword has more variations, a non-brand keyword has fewer variations

A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

 

116. Which of these is an example of a third-party online channel for content posting?

 

Website

Blog

Partnering with online content publications

Email

 

118. What is one benefit of running search ads for brand keywords?

 

They always appear first in the search results, above other ads

They protect your traffic if a competitor bids on your brand keywords

They see a higher click-through rate than non-brand keywords

They are significantly less expensive than search ads for other keywords


 

119. Which of the following represents an exact match keyword?

 

“dog treats”

[dog treats]

dog treats

-dog treats

 

120. Which of the following represents a phrase match keyword?

 

+smart tv

-smart tv

[smart tv]

“smart tv”

 

121. What symbol would you use to add a broad match modifier?

 

/

^

+

 

122. True or false? Relevancy directly impacts ranking strength.

 

True

False


 

123. What does it mean to have an inbound approach to doing business?

 

Your business only runs ads that boost top-performing social media posts.

Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.

Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.

Your business’s word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.

 

124. Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?

 

Awareness

Attract

Engage

Decision

Delight

 

125. The inbound methodology is meant to support which business functions?

 

Marketing

Sales

Service

A and B

All of the above

 

126. What is not true about digital marketing?

 

It can be done online

It cannot be done online

It is referred to as online marketing, internet marketing or web marketing

All of the above

 

127. What are the three stages of the buyer’s journey?

 

Awareness, Consideration, Decision

Attract, Engage, Delight

TOFU, MOFU, BOFU


 

128. Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.

 

yield higher unsubscribe rates

trigger fewer sales

align with the content for coupons in the email

appear to be sent by a bot

 

129. When auditing your social media content, what questions should you be looking to answer? Choose all that apply.

 

Does your Facebook text content resonate with your audience?

Are you posting Facebook content with videos?

Are you posting Facebook content with images?

What’s the average time-on-post?

 

130. How many ad extensions should you include in your search ads?

 

2

3

5

All that are available

As many as many as make sense for your business

 

131. Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

 

broad

exact

specific

negative


 

132. True or false? Website performance does not impact visibility on Facebook.

 

True

False

 

133. Which of the following factors does YouTube pay attention to as part of its algorithm?

 

A. Which videos each user watches

B. What videos each user doesn’t watch

C. How many times each user watching a video

D. Each users’ video likes and dislikes

E. B, C, and D

F. All of the above

 

134. Which of the following is NOT an example of owned media?

 

Your website

Social media profile

Sponsored content

Blog Content

 

135. To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

 

Add the contact’s first name

Mention their interests

Mention the exact pages they’ve visited on your site

Mention an action the contact has taken with their company


 

136. True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

 

True

False

 

137. Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

 

Traveling in Boston

Traveling in Boston during the winter

Travel in Boston during the winter

Where to travel in Boston

What’s it like to travel in Boston

 

138. Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.

 

Send Tom a Facebook message with a detailed map of the trail

Send Tom an email with a detailed map of the trail

Feature a detailed map of the trail as an advertisement to Tom

Feature the post at the top of Tom’s news feed

 

139. In order to include a link in a Story, Instagram requires business accounts to have ____ followers.

 

500

1,000

5,000

10,000

 

140. Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply.

 

Stories

Bio

Post copy

Advertisement


 

141. True or false? Watching three seconds of a YouTube video is considered a view.

 

True

False

 

142. What is the difference between a brand keyword and a non-brand keyword?

 

A brand keyword is more expensive, a non-brand keyword is less expensive

A brand keyword receives less traffic, a non-brand keyword receives more traffic

A brand keyword has more variations, a non-brand keyword has fewer variations

A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

 

143. Digital marketing includes_____________.

 

A. voice broadcast

B. podcasting

C. RSA

D. Both A and B

 

144. The ________ plays a major role in better content creation.

icon

keyword

description

viewport

 

145. ___________ help in providing the user the gist of what is the article about.

 

Meta Description

Meta tags

Meta Description or Meta tags

None of the above



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