Digital Marketing Certification Exam Questions for All Job Tests
Digital Marketing
Digital marketing has
become an essential part of every business today's online world. It's one of
the best ways to grow your business regardless of industry, size or geographical
location. To build your company and revenue, you need to use the most effective
digital marketing strategies.
Digital Marketing
Strategies
Search Engine
Optimization (SEO)
Search engine
optimization (SEO) is one of the most effective digital marketing initiatives
today. Search engine optimization often goes hand in hand with content
marketing. When the customer is conducting research for any items to buy, or
searching for any information, they will probably click on one of the very
first five results that appear on Google search results. With this in mind, the
marketing team wants to ensure their article appears in those top results. This
is done by optimizing content for user experience and ensuring the technical
elements are in place to enable search engine crawlers to easily find and index
this content.
Social Media Marketing
Another
Internet marketing or digital marketing strategy for growing businesses is
social media marketing.
Social media
marketing focuses on building brand awareness and increasing conversions
through a variety of social networks, depending on the target audience and
their platform preferences.
A few of the most
popular platforms for this Internet marketing strategy are Linkedin, Facebook,
Instagram, Twitter, and Pinterest.
Mobile Marketing
Mobile
marketing is focused on reaching your target audience on their phone.
Mobile marketing reaches its target through text messages, social media,
websites, email, and mobile apps
Influencer Marketing
Businesses can reach
target audiences with influencer marketing, by associating with celebrities,
sites, or others that are considered experts in their field, and that share
similar values. Brands can then reach these influencers’ followers with branded
content and offers.
Video
marketing
With video marketing,
brands increase their reach, grow revenue, and expand their operations. In
video marketing, business focuses on creating informational and valuable
featured videos, or vlogs to reach their target audience.
Voice search
optimization
Voice search
optimization is one of the recent Internet marketing strategies for companies
trying to reach audiences. This needs voice search optimization of website
content for voice search.
Pay-per-click (PPC)
advertising
Another powerful and
cost-effective online marketing strategy is pay-per-click (PPC)
advertising. PPC is a paid form of advertising that relies on an auction-based
system
Content marketing
Content
marketing is another most important online marketing strategy for
marketers by focusing on reaching, engaging, and connecting with consumers via
content. The content may include videos, blog posts, infographics, or PPT
slides, which provide value to users.
Email marketing
Email
marketing focuses on retaining existing customers, as well as gaining new
ones. It’s an excellent technique for building brand awareness, keeping brands
top online, and encouraging repeat step-in.
Question Answers for all level Digital Marketing Job Seekers
HubSpot Digital Marketing
Certification Final Exam Questions and Answers
There are 60 questions. The
exam takes about 1 hour to complete.
You must answer 45
questions correctly to pass.
1. Fill in the blank: A content creation framework should be __________.
Repeatable
Organized
Agile
All of the above
2. Why is a naming
system useful in content creation?
It’s a fast way to
create content.
It’s an efficient way
to review content.
It’s an easy way to organize content.
It’s an effective way
to promote content.
3. True or false? Have
your content reviewers make edits directly to your content as opposed to
tracking changes because it makes the editing process quicker and more
efficient.
True
False
4. Dr. Dave Driscoll,
a very credible and well respected authority on dentistry, just linked to a
blog post that you wrote about how to floss from his website. When Google
assesses the authority of your post and recognizes the link from Dr. Driscoll’s
website, which search engine function is at play?
Crawling
Ranking
Discovering
Indexing
5. What is
minification?
A way to make a web
browser smaller on a screen.
The process of reducing unnecessary comments and spacing in
the source code.
The method for setting
up viewport.
A tool for hosting
videos on a website.
6. Which of the
following is a best practice for optimizing the elements on your web page to
reduce the page size?
Using Google Fonts
instead of custom fonts.
Using existing video
hosting solutions.
Compressing your
images.
Making your images
responsive.
All of the above.
7. Which of the
following is a benefit of using image sprites?
Improve consistency
across your website
Reduce the number of
image files required on your website
Make your images
appear in high resolution
Automatically add
descriptive text to all of your images
A and B
All of the above
8. True or false? You
should bold all variations of the keyword you’re trying to rank for on your
blog post, as this helps the reader understand what’s most important on the
page.
True
False
9. What is whitespace?
The empty space on the page
The area just after
the featured image and the introduction
The space on the page
with text on it
The space on the page
with images on it
10. What is the head
term in the title “Official guide to creating a mobile marketing strategy in
2019”?
Strategy in 2019
Official guide
Mobile marketing
Mobile marketing
strategy in 2019
11. You read through a
blog post from a co-worker that’s about two different topics. Is this good or
bad?
Good — the more topics
that one post can cover, the better for SEO.
Bad — pick just one topic per post to make it clear for
readers and search engines.
12. Which of the
following are areas to include CTAs on a blog post?
At the top
At the bottom
Next to relevant
content on the page
A and B
All of the above
13. When do effective
writers write the introduction and conclusion for their blog posts?
They write both the
introduction and conclusion before they write the piece.
They write both the introduction and conclusion after
they’ve written the piece.
They write both the
introduction and conclusion while they’re writing the piece.
They write the
introduction before they write the piece and the conclusion after they’ve
written the piece.
14. Fill in the blank:
The following sentence is an example of ____________ voice. “Your father did
the grocery shopping.”
active
passive
reactive
subtle
15. How can you make
your writing more conversational?
Make sure your copy is
less than 500 characters.
Use industry words as
much as you can.
Use contractions.
Use fluffy words.
16. How can you best
lead your audience through their buyer’s journey?
Include your brand
logo.
Include a call-to-action.
Include bumper slides.
Tell them your name.
17. True or false?
Including a video at the top of a website page increases bounce rate.
True
False
18. All of the
following are examples of video in the delight stage of the inbound methodology
EXCEPT:
Landing page promotional videos.
A thank you video
included in an email after purchasing a product or service.
An onboarding video to
get set up for success.
All of the above
19. All of the
following are examples of videos in the engage stage of the inbound methodology
EXCEPT:
Product demos sent via
email.
An onboarding video.
Landing page
promotional videos.
All of the above
20. All of the
following are examples of videos in the attract stage of the inbound
methodology EXCEPT:
Educational how-to
videos that provide relevant tips.
Thought leadership
videos that establish you as an industry resource.
Product demos sent via email.
All of the above
21. Why is social
media an important part of inbound marketing?
Social media helps you
reach millions of people in distant countries.
Users have the best
customer service experiences in social media.
Social media is a one-to-one medium you can use to market
in a direct, human way.
Social media has
better advertising options than traditional media.
22. When you dig
deeper into the development of your buyer persona, what type of information do
you want to consider?
Psychographics
Return on investment
Advertising results
Word of mouth
23. Why should you
start planning the structure of your team by looking at business goals?
To help you determine what channels and content you’ll need
and the staffing to make it happen.
To know if advertising
is a priority so you can allocate enough funds.
To satisfy company
stakeholders.
To understand if
roadblocks such as lack of time and lack of people are obstacles that you’ll
need to overcome.
24. Which of the
following steps is NOT one you need to think about when planning how to structure
your social team?
Plan your business and
social goals one to three years out.
Consider your
stakeholders’ needs.
Allocate or advocate
for resources.
Gather industry data to support your goal.
25. What is a vanity
metric?
A metric that shows
the sentiment of your brand in social
A key performance
indicator (KPI) that shows you how popular your company is
A surface-level metric that doesn’t correlate with your
business success
26. True or false?
Follower count is often considered to be a vanity metric.
True
False
27. Which KPI will
executives be more responsive to
Reach
Retention and loyalty
Engagement
Return on investment (ROI)
28. True or false? You
should develop your social media budget before you create your social media
plan.
True
False
29. What did Simon
Sinek recommend you do to get people to buy in to your products or ideas?
Be clear about all the
features so that the customer is not confused.
Outline all the steps
you’re planning on taking to make sure that the product/project meets the
customer’s needs.
Explain to the customer why they need what you’re selling.
Tell them how your
product/project has worked for other types of people or companies.
Introduction to Paid
Search Advertising
30. Running search ads
for your brand keywords will help you:
Reach new audiences
unfamiliar with your brand
Drive traffic from
broad, high-traffic keywords
Protect your brand from your competition’s ads
Spend less money
31. Fill in the blank:
A keyword set to ______ displays your ad when the search term contains any or
some combination or variations of the words in your keyword, in any order.
broad match
exact match
negative match
close match
32. Which of the
following search advertising best practices will help you create an engaging ad
experience?
Include your keywords
in your ad.
Use specific language
that matches the way your target audience speaks.
Align your landing page to the copy of your ad.
Use fewer words.
Creating a
High-Performing Email
33. With subject
lines, shorter is better. What is the average character length that will appear
on a mobile device?
80-100 characters
60-75 characters
41-50 characters
It doesn’t matter
34. True or false? To
be compliant with CAN-SPAM law you only need to include your physical address
in your footer.
True
False
35. To achieve the
second theme of creating high performing emails, “optimizing for a conversion”
you need someone to get into your email then compel them to take action. What
do we look at when trying to focus on this conversion?
The open and the click
The subject line and
the CTA
The sender name and
the preview text
The CTA and the type
of device of the recipient
36. When using the
Five W's to help you set goals for your emails, what is the most important
question that you ask?
Why
When
Who
Where
What
37. There are two main
themes when creating high performing emails. One of these is selecting the
right goal for your email. What is the second?
Create a CTA that will
direct people to that goal
Create your email send
Select a secondary
goal for your email send
Optimizing each part of your email to drive the conversions
toward that goal.
38. True or false? A
benefit of organic content promotion is the ability to develop and deliver
highly targeted content to consumers who will find the content most relevant.
True
False
39. All of the
following are attributes of a content creation workflow EXCEPT:
Identifies outside
influencers who will be contributing
Identifies and
organizes who is in charge of specific tasks
How much money it will cost to complete initiative
Breaks down all of the
work needed to complete a specific initiative
40. True or false? You
should use a consistent naming system to store and easily identify hosted
files.
True
False
41. True or false?
Your content creation framework should stay consistent over time.
True, the best way to
remain efficient is to stick with a process.
True, the investment
to update a process can be very expensive and time intensive.
False, as business goals and content change, so should your
process to support them.
False, your process
should be updated every time a new team member joins.
42. True or false? If
you want to produce great content, then you need to hire an in-house content
creator.
True
False
43. True or false?
Effective writers start by filling in the main points of their content and save
writing the introduction and conclusion for after they’ve written their piece.
True, it can be overwhelming to write an introduction first
without knowing where the content is headed.
True, the introduction
is always the easiest part to write.
False, writing an
introduction first will help align the rest of the article.
False, you should
write your conclusion before your introduction.
44. Fill in the blank:
The following sentence is an example of ____________ voice? “The grocery
shopping was done by your father.”
Active
Passive
Reactive
Subtle
45. True or false?
Never use acronyms in your writing.
True, this helps avoid
confusion.
True, deleting
acronyms makes your content more welcoming.
False, use acronyms sparingly.
False, your audience
will know what the acronyms mean.
46. When is the most
effective time to boost content on social media?
When it’s performing well
When it has a link to
a website
When it showcases one
of your products or services
You should boost every
social media post no matter the context
47. Which network has
the longest life for a piece of content?
Facebook
LinkedIn
Snapchat
Pinterest
48. On which social
network should you share content most frequently?
Facebook
LinkedIn
Twitter
Pinterest
49. What does CRM
stand for?
Custom Rendering for
Mobile
Custom Relationship
Modules
Customer Relationship Management
Customer Rotation
Model
50. Which KPI is most
likely to be a vanity metric?
Reach
Engagement
Return on Investment
(ROI)
Retention and loyalty
51. There are three
key components to sending the right email. Two of them are the right email and
the right time. What is the third?
The right person
The right segments
The right email
platform
The right buyer
personas
52. What is the
purpose of the delight stage of the inbound methodology?
To exceed expectations
To provide an
outstanding experience every time a prospect or customer interacts with your
company
To go the extra step
to ensure a prospect or customer accomplishes what they set out to do
All of the above
53. True or false? As
buying behavior changes, the inbound philosophy will also evolve.
True
False
54. Fill in the
blanks: Tail winds are to ________ : as headwinds are to _________.
Forces, friction.
Friction, force.
Ships, force.
Ships, friction.
55. Fill in the blank:
A keyword set to _____ match type will display your ad if the search term
contains the same order of the words, but it can also contain additional words.
negative
phrase
broad
specific
56. Fill in the blank:
A keyword set to ______ match type will display your ad when the search term
contains any or some combination or variations of the words in your keyword, in
any order.
phrase
negative
exact
broad
57. If you have a
keyword set to broad match, but you want to select specific keywords that must
be included in the search query for your ad to be displayed, what would you
use?
A negative keyword
A phrase keyword
A broad match modifier
A phrase match
modifier
58. Which of the
following represents a broad match keyword?
wall art
“wall art”
wall +art
-wall art
59. What symbol would
you use to add a negative keyword?
/
^
+
–
60. True or false:
Quality score is an algorithm that scores each of your search ads on spelling
and grammar.
True
False
61. From top to
bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords
Ad groups, campaigns,
keywords
Keywords, campaigns,
ad groups
Keywords, ad groups,
campaigns
62. What is the
benefit of including ad extensions in your search ads?
Take up more space in
the SERPs
Improve click-through
rate
Provide more value to
potential customers
All of the above
63. Fill in the blank:
When planning the timing of content in a calendar, _______.
stick to a schedule
and hold your team accountable to their deadlines
create focus by only
working on one project at a time
remain flexible to account for changes
have your team submit
ideas they want to work on
64. What stage of the
buyer’s journey is your audience in if they’re choosing a free trial or
consultation?
Awareness
Engage
Decision
Delight
65. Cost
of acquisition is generally higher for which of these platforms & Why ?
Google
SEM - Because of sharp targeting
Facebook
- Because of much larger targeting options available
Instagram
- Because of more attention span from the audience
Linkedin
- Because of its niche targeting
66. True or false? A
content offer is something you create and publish in exchange for personal
information, like an email address and a name.
True
False
67. Fill in the blank:
Once a search engine bot discovers your web page, it _______.
checks to see if the
content is unique from its database of content
checks to see if it
can read all forms of media included within the page
decides how relevant it is to certain search queries by
indexing it based on signals like keywords used within it
adds a cookie to it to
come back later if it intends to rank it in the top 100
68. Fill in the blank:
Measuring your website’s authority comes down to assessing the volume and
quality of the ____________.
title tags that are
optimized for SEO
pages your website
ranks for on the first page of search engines
backlinks you have to your website
content that exists on
your website
69. All of the
following impact a website’s ability to rank on a search engine results page
EXCEPT:
URL
Page title
Meta description
Header tags
Site architecture
70. Which of the
following is the best practice for optimizing the elements on a web page to
reduce page size?
Use Google Fonts
instead of custom fonts.
Make your images
responsive.
Don’t compress your
images.
A and B
All of the above
71. Scenario: Your
business is going through a website redesign. The goal of the redesign is to
update the look and feel of the website to better represent the brand. Your
manager recommends a custom font to help make the content stand out. How should
you respond?
“That sounds great. Do
we have a size and preferred color for this custom font?”
“To save budget on a
custom font, we should consider purchasing another brand’s custom font and
making updates to it.”
“We should consider using a Google font because they’re
accessible to all web browsers.”
72. How could this
sentence be corrected to cut out fluffy words? “I really just want to go to the
arcade to play games in order to have fun.”
“I really just want to
go to the arcade to play games in order to have fun.”
“I just want to go to
the arcade to play games in order to have fun.”
“I just want to go to
the arcade to play games and have fun.”
“I want to go to the arcade to play games and have fun.”
73. True or false? To
help improve SEO, your URL should match the title of your blog post, word for
word.
True
False
74. What
is the ideal keyword density for a keyword on a page?
Around
5-7%
Around
3-5%
Around 1-2%
Around
3-7%
Note: The keyword density formula: (KWU/TWC)*100;
Where, KWU=
Keywords used, TWC= Total Word Count.
To put it
in numbers, this is how the calculation would look like:
If your total keywords used would be 20 and
total word count would be 1000; then the formula would be: (20/1000)*100
75. Fill in the blank:
The ideal blog post title is _____ characters.
15
60
75
90
76. Which of the
following is an example of a video in the attract stage?
A promotional video
featured on a landing page
A social video that shows off your brand’s personality
A testimonial of one
of your customers with relatable stories
A funny video of a cat
sitting on a window sill
77. Which of the
following is an example of a video in the engage stage?
A promotional video featured on a landing page
A social video that
shows off your brand’s personality
A testimonial of one
of your customers with relatable stories
A funny video of a cat
sitting on a window sill
78. Which of the
following is an example of a video in the delight stage?
A promotional video
featured on a landing page
A social video that
shows off your brand’s personality
A testimonial of one of your customers with relatable
stories
A funny video of a cat
sitting on a window sill
79. Fill in the blank:
Videos related to __________ moments address company milestones, new product or
service features, or other company-related updates.
brand
business
entertainment
sales
80. Your manager asks
your thoughts on how to increase visibility on the business’s YouTube channel.
Which response best aligns with how YouTube’s algorithm works?
“YouTube as a channel
is not worth the investment. There are far more valuable channels with SEO
benefits that the business should focus on.”
“While views are
important, YouTube rewards videos with the most clicks. The more people that
start watching a video, the more YouTube will feature your video.”
“YouTube wants viewers to watch videos all the way through.
We should focus on creating more engaging video content.”
Which of
the following formulas is used by Pay-per-click?
Ads
clicked (#) 
Advertising cost ($)
Ads
clicked (#) * Advertising cost ($)
Advertising
cost ($) + Ads clicked (#)
Advertising cost ($) Ads clicked (#)
81. All of the
following are key places your videos can appear on YouTube EXCEPT:
In search results
On the homepage
On a sponsored page
In the trending system
In subscriptions
82. Your manager tasks
you with getting more of your web pages displayed in the featured snippet on a
search engine results page. The best way to increase the number of your web
pages that appear in featured snippets is by _______?
answering a question in the form of a detailed list
asking questions in
your H4 headers
embedding social media
posts throughout your content
creating a title tag
with your primary keyword featured near the beginning of it
83. Which
of the following doesn't define the correct roles and responsibilities of
content marketing strategy?
A
strategy that tries to appeal and recall its target audience.
A
marketing strategy approach.
Yet
another name of social media marketing.
84. Fill in the blank:
________ refers to how well a document matches a search query.
Authority
Relevance
Ranking
Discover
85. Which of these
KPIs demonstrate social media ROI? Choose all that apply.
Direct sales revenue from social media, such as orders that
come in from a coupon or links into your website that lead to purchase.
Lead conversions from social media campaigns. This may vary
from company to company but could include email signups, downloads of materials
like an ebook, or activations of trial software.
Customer ratings and
reviews demonstrate strong engagement and opinion. They are also one of the
biggest indicators to other people that a product or a service is worth buying.
Customer satisfaction
– it’s often tracked with a net promoter score (often called NPS), this gives
you a sense of whether or not your social customer service efforts are working.
86. True or false? The
holistic social media team model is common in growing companies. In this model,
one team coordinates the approach to managing each social media account in
partnership with other groups within the organization.
True
False
87. True or false?
When getting started with a business Instagram account, consider purchasing at
least 1,000 followers to make your brand look more credible and acquire
followers at a faster rate.
True
False
88. True or false?
Adding a string of meaningless numbers to your Instagram username could appear
spammy.
True
False
89. Fill in the blank:
When performing a social media content audit, begin by looking at all of the
content you’ve posted in the last _________.
30 days
90 days
two quarters
year
90. True or false? You
shouldn’t join a competitor’s Facebook Group. Doing so would only help increase
their visibility, making it harder for you to create and grow a Facebook Group
for your business.
True
False
91. True or false? You
can have more than one key result per objective.
True
False
92. What’s an example
of a measurable key result? Choose all that apply.
Increase customer
retention from 70% to 85%
Grow net new contact rate from 5.6% to 9% by the end of Q4
Improve the time on page above 3 minutes for all
product-specific pages by the end of the month
93. In
order to assess the maximum revenue generated by an Ad on the app, which of the
following metrics is chosen by the developer?
eCPI
eCOM
eCPA
94. How many lines
are essentially required to write in the description box of a channel?
5
8
4
3
95. Scenario: An
exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of
the following search queries would generate this ad? Choose all that apply.
Blue women’s t-shirts
Blue women’s t-shirt
Blue t-shirts
Women’s t-shirts
Women’s t-shirt
96. True or false? To
deliver an ad only to people searching for dress shoes for men, you could
modify your broad match keyword to “+men’s dress shoes.”
True
False
97. The main
advantage of online advertisement is __________.
Low-cost
promotional strategy
Online advertising
is promotional as well as informational
Trackable
All of the above
98. Having an
understanding of what you’re trying to achieve is the most important part of
creating high-performing emails. What theme does this correlate to?
Setting a goal
Selecting a template
Discussing with your
team
Sending your email
99. Fill in the blank:
The ideal length of an email subject line is _____ characters.
41–50
55–75
10–20
75–100
100. Which of these parameters
helps in identifying a lead basis in quality & conversion potential?
Lead
Identification Model
Lead
Recognition Model
Lead
optimization Model
Lead Scoring
57. ___________
characters is the average character length that will appear on a mobile device
for your email.
10-15
23-36
41-50
50-65
101. Which of the
following is NOT an example of paid media?
Guest blog posts
Boosted Facebook posts
Google Ads
Sponsored content
102. True or false: You
should include either budget information or a time estimate in your content
creation plan.
True
False
103. During the
decision stage of the buyer’s journey, it’s effective to use which of the
following content formats? Select all that apply.
Case studies
Infographics
Testimonials
eBooks
Wrap Up
104. Fill in the
blank: To keep your content calendar agile, it shouldn’t extend more than
___________.
two weeks
one month
three months
six months
105. You asked your
colleague to provide feedback on a blog post you recently wrote. When they sent
you their feedback, they made edits directly in the doc. Is this a best
practice for a content editing process?
Yes, because having an
editor complete your content ensures it will read well to others.
Yes, a content
editor’s role is to make updates the way they see fit.
No, the editor should have tracked changes which would have
shown you where they would apply recommended edits.
No, they should have
set up a meeting to discuss each edit so you could apply them together.
106. What can you do
to make a headline more compelling?
Broaden the topic
Make a promise to the reader
Over five words
Use special characters
to help it stand out
107. True or false?
When possible, you should try and use extensive vocabulary in your writing.
True, extensive
vocabulary makes you appear more credible and confident.
True, people make
purchasing decisions based on if you look smarter than your competitors.
False, extensive vocabulary makes you appear less credible
and confident.
False, extensive
vocabulary takes up too much space on a page.
108. True or false?
You should post the same message across all of your social channels.
True, redundant
messages ensure that your audience will see it and you get the highest reach.
True, posting the same
message will help you save time that you can use on more important initiatives.
False, you should customize the message based on the
platform.
False, post the same
message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B
social platform.
110. You asked your
colleague to provide feedback on a blog post you recently wrote. When they sent
you their feedback, they made edits directly in the doc. Is this a best
practice for a content editing process?
Yes, because having an
editor complete your content ensures it will read well to others.
Yes, a content
editor’s role is to make updates the way they see fit.
No, the editor should have tracked changes which would have
shown you where they would apply recommended edits.
No, they should have
set up a meeting to discuss each edit so you could apply them together.
111. Fill in the
blank: When creating a headline for your content, you should come up with
___________ different headlines.
1
5-10
At least 10
More than 10
111. To help increase
awareness for an upcoming product launch, your manager increases paid promotion
funds by 300%. Which channels could you disperse these funds to?
Twitter
LinkedIn
Google
A and B
All of the above
112. What are the two
key actions to look at when optimizing each part of your email?
The segment and the
open
The open and the click
The contacts and the
goal
The subject line and
the preview text
113. What occurs
during the attract stage of the inbound methodology?
You answer questions
and provide solutions for the challenges your prospects and customers face and
strategies to accomplish the goals they set.
You focus on bringing prospects and customers to your
social pages or website through relevant and helpful content.
You exceed a prospect
or customer’s expectations so much that they’ll want to tell their friends and
family about you.
You collect
information about the individual you’re working with.
114. When does the
engage stage of the inbound methodology begin?
The engage stage
begins when a purchase occurs.
The engage stage
begins when a customer leaves you.
The engage stage begins when a prospect or customer takes a
desired action.
The engage stage
begins when a prospect or customer proposes you give them a discount.
115. What is the
difference between a brand keyword and a non-brand keyword?
A brand keyword is
more expensive, a non-brand keyword is less expensive
A brand keyword
receives less traffic, a non-brand keyword receives more traffic
A brand keyword has
more variations, a non-brand keyword has fewer variations
A brand keyword includes a brand’s name, a non-brand
keyword does not include a brand’s name
116. Which
of these is an example of a third-party online channel for content posting?
Website
Blog
Partnering
with online content publications
Email
118. What is one
benefit of running search ads for brand keywords?
They always appear
first in the search results, above other ads
They protect your traffic if a competitor bids on your
brand keywords
They see a higher
click-through rate than non-brand keywords
They are significantly
less expensive than search ads for other keywords
119. Which of the
following represents an exact match keyword?
“dog treats”
[dog treats]
dog treats
-dog treats
120. Which of the
following represents a phrase match keyword?
+smart tv
-smart tv
[smart tv]
“smart tv”
121. What symbol would
you use to add a broad match modifier?
/
^
+
–
122. True or false?
Relevancy directly impacts ranking strength.
True
False
123. What does it mean
to have an inbound approach to doing business?
Your business only
runs ads that boost top-performing social media posts.
Your business only
focuses on an organic marketing strategy as opposed to interrupting them with
ads.
Your business focuses on empowering your prospects and
customers, rather than forcing them to engage with you.
Your business’s
word-of-mouth is so strong that you don’t have to do any form of marketing or
advertising.
124. Scenario: Kyle is
in a new role and looking to upskill, so he goes to Google to do some research.
He finds a search engine listing that piques his interest and clicks it. He’s
taken to a blog post on your site. He reads the post and sees there’s a content
offer. He’s interested, but not sure he’s ready to give his information for it
just yet. Below the offer, he sees a chatbot asking if he needs help so he
clicks it to start a conversation. Which stage of the inbound methodology is
Kyle in?
Awareness
Attract
Engage
Decision
Delight
125. The inbound
methodology is meant to support which business functions?
Marketing
Sales
Service
A and B
All of the above
126. What
is not true about digital marketing?
It can be
done online
It cannot be done online
It is
referred to as online marketing, internet marketing or web marketing
All of
the above
127. What are the
three stages of the buyer’s journey?
Awareness, Consideration, Decision
Attract, Engage,
Delight
TOFU, MOFU, BOFU
128. Fill in the
blank: Words like “free” or “percent off” may not trigger spam filters for your
email, but could ___________.
yield higher
unsubscribe rates
trigger fewer sales
align with the content
for coupons in the email
appear to be sent by a bot
129. When auditing
your social media content, what questions should you be looking to answer?
Choose all that apply.
Does your Facebook text content resonate with your
audience?
Are you posting Facebook content with videos?
Are you posting Facebook content with images?
What’s the average
time-on-post?
130. How many ad
extensions should you include in your search ads?
2
3
5
All that are available
As many as many as make sense for your business
131. Fill in the
blank: A keyword set to _____ match type will display your ad if the search
term includes that keyword, or a very close variation.
broad
exact
specific
negative
132. True or false?
Website performance does not impact visibility on Facebook.
True
False
133. Which of the
following factors does YouTube pay attention to as part of its algorithm?
A. Which videos each
user watches
B. What videos each
user doesn’t watch
C. How many times each
user watching a video
D. Each users’ video likes
and dislikes
E. B, C, and D
F. All of the above
134. Which of the
following is NOT an example of owned media?
Your website
Social media profile
Sponsored content
Blog Content
135. To provide a
personalized experience to your email reader, which of the following best
practices should you employ? Select all that apply.
Add the contact’s first name
Mention their interests
Mention the exact
pages they’ve visited on your site
Mention an action the contact has taken with their company
136. True or false? If
you’re just starting out with paid ads and don’t know exactly how your persona
will be searching, move from a narrower search to a broad match.
True
False
137. Scenario: A
phrase-match keyword for one of your ads is “traveling in Boston.” Which of the
following search queries would generate this ad? Choose all that apply.
Traveling in Boston
Traveling in Boston during the winter
Travel in Boston
during the winter
Where to travel in
Boston
What’s it like to
travel in Boston
138. Scenario: Tom is
an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused
company called Get Out, Stay Out, about a new, local hiking trail. In the
comments, Jane shares her thoughts and opinions about the trail. The following
day, Tom’s sister sends him the same video link through Facebook Messenger. The
Facebook algorithm sees all these interactions. Keeping this in mind, it’s
likely Facebook will _______.
Send Tom a Facebook
message with a detailed map of the trail
Send Tom an email with
a detailed map of the trail
Feature a detailed map
of the trail as an advertisement to Tom
Feature the post at the top of Tom’s news feed
139. In order to
include a link in a Story, Instagram requires business accounts to have ____
followers.
500
1,000
5,000
10,000
140. Which of the
following places on Instagram can you use a link to click through to your
website? Choose all that apply.
Stories
Bio
Post copy
Advertisement
141. True or false?
Watching three seconds of a YouTube video is considered a view.
True
False
142. What is the
difference between a brand keyword and a non-brand keyword?
A brand keyword is
more expensive, a non-brand keyword is less expensive
A brand keyword
receives less traffic, a non-brand keyword receives more traffic
A brand keyword has
more variations, a non-brand keyword has fewer variations
A brand keyword includes a brand’s name, a non-brand
keyword does not include a brand’s name
143. Digital
marketing includes_____________.
A. voice
broadcast
B.
podcasting
C. RSA
D. Both A and B
144. The ________
plays a major role in better content creation.
icon
keyword
description
viewport
145. ___________ help
in providing the user the gist of what is the article about.
Meta Description
Meta tags
Meta Description or
Meta tags
None of the above