Google Ads Search Assessment Test 100 Question Answers

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Google Ads Search Assessment Test Question Answers




1. What Search Network text ad component provides up to three fields of 30 characters each?


The website URL component

The conversion component

The description component

The headline component


2. When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL What else must the advertiser include?


The site tag

The analytics

The description

The landing page


3. Ginger's working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably.  To earn user clicks, Ginger should focus on creating an ad that  (Choose two.) Select All Correct Responses


has a larger font size

includes a current promotion

is listed after search results

has a relevant headline

includes at least two different colors


4. John's company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company's website. What are two ways that responsive search ads could help John's company reach more potential customers? (Choose two.) Select All Correct Responses


With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser's active campaigns.

With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.


5. When are automated extensions, such as Seller Ratings, shown?


When Google predicts they'll improve ad performance,

When an account is white listed for them.

When an advertiser manually opts in to receive them.

When an automated extension campaign is created


6. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.2 Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?


Search

Video

Shopping

Display


7. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses


Bids

Ad extensions

Ads

Keywords

Budgets


8. What are two main benefits of using Search Audience solutions? (Choose two.) Select All Correct Responses


Making the right bids when certain groups of people are searching for your product or services

Getting detailed insights into which bid strategies can work best for your search network campaigns

Reviewing missed opportunities with regards to ad extensions and ad variations

Identifying the most effective ad schedules to get the best results from your budget

Reaching different audience segments with unique messaging that is highly relevant to them


9. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?


Sales, consideration, and integrity

Relevance, control, and results

Growth, reach, and traffic

Influence, awareness, and promotion


10. What's the maximum number of ad extensions that can show for a particular query or device at any given time?


01

04

02

03


11. When visibility is the campaign goal, which bidding strategy should an advertiser choose?


Maximize Conversions

Maximize clicks

Target impression share

Enhanced cost-per-click (CPC)


12. Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?


By including his ad on similar motorcycle accessory store websites,

By showing his ad to people searching for related information about helmets

By linking to Alex's ad from related social-media groups.

By displaying Alex's ad on a website that reviews motorcycle helmets,


13. Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users What criteria are reviewed by Google Ads?


Length and extensions.

Content and formatting.

Goals and analytics

Loading and site speed,


14. What can the Performance Planner assist you with?


To determine which Google Ads features should be enabled to get the best performance from your campaigns 

To analyze the search term report and add both keywords and negative keywords, depending on historical performance

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool


15. Jerry's managing a Google Search campaign and would like to improve the position in which his ads appear. He's increased his bids, but his ad still isn't showing at the top of Search results, What else might he do to improve his Ad Rank?


Remove ad extensions.

Control user signals and attributes,

Reduce the number of words in the ad.

Create a helpful, relevant landing page for the ad.


16. After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?


22% of the revenue she allocates to her campaign is being used in the wrong areas.

The campaign score has 78% headroom to improve.

Her campaign is being outperformed by 78% of businesses like hers.

The campaign's budget needs a 22% raise to be fully optimized.


17. You want to increase the relevance of a Google Search Ad so it's more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses


Rewriting the landing page for clarity

Selecting distinct geographic areas.

Changing the ad's call-to-action statement

Posting transparency statements on the website.

Selecting only relevant languages in campaign setup


18. In-Market audiences would be suited to reach which user?


Someone researching the safety features of baby prams

Someone excited about a new movie release

Someone looking to purchase a new car

Someone with a qualified interest in mountaineering


19. Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?


More ads in an ad group means lower bounce rates for landing pages.

More ads in an ad group means more options for success in an auction,

More ads in an ad group increases the chances of showing more than one ad per auction.

More ads in an ad group means they receive a higher quality score.


20. Bob's electronics company is launching the sale of a new television, UltraView 1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView 1000 to show his ad. How else will phrase match benefit Bob's campaign?


Bob's ad will show on searches for television features similar to UltraView 1000,

Bob's ad will show on searches for televisions that came to market at the same time as

UltraView 1000

Bob's ad will show on searches with only UltraView 1000 included in them, with no additional words.

Bob's ad will show on searches for UltraView 1000 and additional words before and after


21. Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?


Using colors in the message text to improve Quality Score.

Adding seasonal messaging during the holiday season

Making the headline bold to potentially improve the eCTR.

Incorporating an image to make the ad more enticing


22. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they'll be displayed when viewed What Google campaign type will help her reach her most valuable audience?


Social media campaigns, which showcase her products to users while they browse their favorite

social media platforms.

TV campaigns, which promote her products directly to consumers while they're watching their favorite network and cable TV programs.

Shopping campaigns, which promote her products by giving consumers detailed information about what she's selling before they click her ad.

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.


23. Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?


Affinity Audiences

Similar Audiences for Search

Customer Match

In-Market Audiences


24. What's an accurate description of callout extensions?


A mobile-only format that enables users to contact a business via text messages

Short, specific snippets of text that highlight value-adding attributes.

Additional links that direct users to specific pages of a website.

Extends ads with a phone number, allowing mobile users to directly call a business,


25. Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)


Customize your creatives with special offers or incentives that are specific to this audience.

Translate the list into an audience list and make it available for targeting,

Segment a customer list, based on a desired marketing action

Upload the list to Google Ads.

Segment a customer list, based on a desired marketing action

Upload the list to Google Ads.

Translate the list into an audience list and make it available for targeting,

Customize your creatives with special offers or incentives that are specific to this audience.


26. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?


E-mail sign-ups from people interested in a healthy lifestyle,

Getting more customers to learn about his products,

More followers on the store's social media presence.

More online sales through Reggie's online store,


27. How can Performance Planner serve your business?


By determining which of Google's ads are most appropriate for your brand

By finding areas of your total budget that could contribute to marketing

By optimizing your ad budget for maximum growth

By teaching your employees the fundamentals of personal budgeting


28. What is one way that Performance Planner helps businesses increase sales?


By relying on customer feedback for optimal ad placement

By choosing ad types that your target demographic finds most appealing

By providing a discount on all ads after purchasing a license

By maximizing number of conversions for a spend scenario


29. You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?


Use Similar Audiences to re-connect with past visitors to your site

Removing Similar Audiences from Remarketing campaigns

Use Similar Audiences to find new visitors for your site

Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists


30. John's Plumbing prides itself on excellent customer service, especially during after- hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John's Plumbing configure to meet this goal?


Networks

Ad extensions

Ad scheduling

Devices


31. Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa's business?


Potential customers will be automatically directed to her business website.

Her business will have a higher ranking in organic search results,

Ads for her business will appear across a variety of digital and traditional media.

Her business will have a competitive presence with similar businesses during searches,


32. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?


Enhanced cost-per-click (CPC)

Maximize clicks

Target return on ad spend (tROAS)

Target impression share


33. Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What's Brian's optimization score based upon?


Judging ad popularity on social media

Testing and reporting on the speed of Brian's websites

Key aspects of his campaigns, including statistics, settings, and industry trends

Comparing Brian's sales with ad serving data


34. Why is using the performance targets feature after utilizing the Performance Planner recommended?


This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming "Limited by Budget",

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.


35. Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.) Select All Correct Responses


By setting campaign start/end dates.

By creating a new ad group for the sale,

By choosing "leads' as the campaign goal.

By adding coupon alerts to people nearby the store,

By targeting specific device operating systems,


36. Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?


Someone who has visited numerous similar websites

Someone who has seen his company's ads but never clicked on them

Someone who has added items to a shopping basket on his company's website but then abandoned it

Someone who has heard of his company's business but never visited the company's website


37. What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses


It reduces the needed advertising budget

It promotes advertising on social media platforms.

It allows for greater control over keywords

It creates new ads automatically

It finds traffic an advertiser might miss.


38. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie's work easier? (Choose two.) Select All Correct Responses


She doesn't have to think of all the related saucepan keywords

She can choose the exact searches her keywords will match.

She can easily select the color she wants to focus on

Her ad will only show for "blue saucepans."

She can explicitly choose keywords to ignore.


39. Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator" and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad? (Choose two.) Select All Correct Responses


Energy-efficient fridge

Refrigerator reviews WidgetCo

WidgetCo refrigerator installation

Smart refrigerator reviews

WidgetCo customer support


40. Trina is considering using automated bidding, as she's looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses


Integrates a large variety of signals to evaluate user intent

Saves time and marketing resources

Sets the appropriate bid for each and every auction

Sets manual bids for specific times of the day

Minimum and maximum bid values are determined by the daily budget


41. Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?


By presenting users with catalog options for a product

By providing users with relevant information up-front.

By dynamically using negative keywords, based on a user's website content,

By attracting users with creative assets.


42. What's the primary benefit of using structured snippet extensions in your ads?


Lets you show your business address, phone number, and a map marker alongside your ad text.

Gives users specific information about what you're offering, before they visit your website.

Lets you quickly display information about your promotions without having to update every ad.

Allows potential customers to navigate to specific pages of your website directly from the ad.


43. Which of the following goals can you achieve for your marketing campaign by using automated bidding?


Reach the right user with the right message at the right time.

Control the cost of each click

Choose what time of day your ads will appear.

Target specific devices exclusively


44. You'd like to improve an ad's perceived quality during an ad auction What aspect of the ad will be most beneficial for you to work on?


Determining the location of users

Improving the navigability of the landing page

Removing an extension from the ad

Increasing the bid amount of the ad


45. Which statement is true about serving relevant ad extensions?


They preventievent traffic from clicking on your ads

They generate new creative suggestions for both keywords and ads

They encourage users to make more informed decisions and take action

They provide advertisers with additional insights within the search term report


46. Hank wants to use a 'Maximize Conversions' campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?


Recommended campaign bid scaling

A recommended Campaign level Target ROAS (retumonas spend)

A recommended average daily budget

A recommended Camps wget CPA


47. Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?


The recommendations don't take into account campaign settings

The recommendations only apply to select keywords

The recommendations are tailored to the specific account

The recommendations provide general best practices from Google


48. With Dynamic Search Ads, what does the advertiser provide?


A readine

A machine learning som

A list of search terme

A list of web pages


49. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible How can Google Ads help?


Google Ads saves you time by deciding what your budget will be on a daily basis

With Google Ads, your ads will show up on every available search engine

With Google Ads, you can choose a maximum amount to spend per month

With Google Ads, you always pay using cost-per-reach predetermined by your budget


50. What does layering an Affinity audience with a broad keyword targeting campaign help you do?


Reach people who have been identified as being in the mindset to buy

Find new customers that share the behaviors and characteristics of your marketing audience segments

Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

Reach people based on specific demographics such as marital and education status




Google Ads Search Assessment Test Question Answers

(Second Set of Questions and Answers of Test conducted by Google )





1. A golf enthusiast, regularly watches instructional videos about golf, has recently searched for the best

golf clubs on google.com, and has researched golf courses on Google maps. Which type of search

Audience solution would best reach this individual?


Affinity Audience
in-market Audience
detailed demographics
Similar Audiences for search


2. Singh's marketing company has created an enticing Ad that Receives Many clicks.

What effect will the Ad likely have on the Google Ads auction?


the higher expected click-through rate will lead to a higher Ad Rank.

the quality of the ad will ensure the ad's cost-per-click will be reduced by at least 40%.

the ad will lead to a higher cost-per-click for the advertiser.

the advertiser will receive more bids in the auction.


3. An advertising executive takes over a Google search Ads campaign. on His Google Ads recommendations

page he notes that the campaign's optimization score ls 40%. What does this score indicate?


The campaign could be improved by 60% if the listed recommendations are followed.

The campaign is 60% less optimal than other company campaigns.

The campaign is running 40% over budget.

The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.


4. Barbara's boss has asked her to use Google Ads to reach as many users searching as possible for terms

around the services their business offers. Which keyword match type would help barbara reach the most

search queries that potential clients are using?


Exact

Broad

Broad-match modifier

Phrase


5. Clara is an advertising director who's tasked with optimizing her company's Google search campaign.

How can Clara use the optimization score to benefit her campaign?


To judge the popularity of her website compared to others

To identify opportunities to improve campaign performance

To compare the efficacy of her ad text creative with that of other ads

To understand the network performance of her website


6. Charlie is working to improve the quality score of a Google search ad by improving his expected

click-through rate (ECTR). Which of the following actions might improve Charlie's eCTR?


Improving the speed of his website

Cloning the ad multiple times

Decreasing the bid for the ad

Including keywords in his ad text


7. What ad extension is only available as a fully automated ad extension?


App extension

Message extension

Price extension

Seller ratings extension


8. Francis wants to increase his Google Ads skills and optimize results for his clients.

What two best practices should Francis adopt? (Choose two.)


Set a keyword bid of at least $10 for each active ad group.

Include three to five ads, and at least three extensions in each ad group.

Implement one ad per ad group keyword, to a maximum of 100 ads.

Optimize the campaign's ad rotation for clicks or conversion actions.

Choose a minimum 100 keywords of all match types to capture traffic.


9. What content could be used for a structured snippet extension?


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10. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and

an online presence. Which Google Ads campaign should Marisol use to show images of her products,

advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores?


Search

Shopping

video

Display


11. Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're

not keeping pace with those of other online furniture stores. How can a Google search campaign benefit

Lisa's business?

.

Her business will have a competitive presence with similar businesses during searches.

Her business will have a higher ranking in organic search results.

Ads for her business will appear across a variety of digital and traditional media.

Potential customers will be automatically directed to her business website.


12. Michelle recently launched a new product called **Wonder Boots**. the brand has

Already become well-known in her industry. She wants to attract more traffic via Google

Ads but only for searches that are solely for her product name (**Wond Boots**).

Which keyword match type should Michelle use to attract traffic strictly for searches for

the **Wonder Boots** product name?


Phrase match

Broad-match modifier

Exact match

Broad match


13. With dynamic search Ads, what does the advertiser provide?


A list of search terms

A list of web pages

A headline

Amachine learning algorithm


14. What does adding callout extensions to your Google search Ads enable You to do?


Extend ads with a phone number, allowing mobile users to directly call your business.

Highlight information about value-adding attributes of your business, products, or services.

Gives you the option of driving traffic to your website or to the app store from a single text ad.

direct users to specific pages of your website.


15. Why should campaigns with different marketing objectives be separated into different

performance planner plans?


to avoid any potential keyword duplicates between different marketing objectives

so that seasonal trends can be better identified for each individual marketing objective

So that spend is not reallocated between two different marketing objectives

to prevent campaigns from becoming "Limited by Budget"


16. What's an example of an effective callout extension?


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17. What is one of the reasons why an advertiser should consider using performance planner

on a monthly basis?


A/B testing

Google Ads are updated automatically

Click-through rate averages require planning

Auctions fluctuate all the time


18. What search network text ad component provides up to three fields of 30 characters each?


The headline component

The conversion component

The website URL component

The description component


19. You manage marketing for a small business on a tight budget, yet you need to reach as many people

as possible. How can Google Ads help?


With Google Ads you always pay using cost-per-reach, predetermined by your budget.

Google Ads saves you time by deciding what your budget will be on a daily basis.

With Google Ads, you can choose a maximum amount to spend per month.

With Google Ads, your ads will show on every available search engine.


20. Which is required for an ad to be served to a user?


The keywords must be relevant to the search term.

The search terms must be unique to a company.

The keywords must be unique to only one campaign.

The keywords must be listed in all ad groups for a company.


21. When visibility is the campaign goal, which bidding strategy should an advertiser choose?


Target impression share

Enhanced cost-per-click (CPC)

Maximize conversions

Maximize clicks


22. Your Google search text ad has three main components. The first is a headline, and the second is

a description. What's the third component?


The URL displaying your website address.

The promotion behind your advertisement.

The phone number of your business.

The location of your business


23. Mario is working on a text Ad that will run on the Google search network. He filled in each

component with the necessary information. What component asked Mario to highlight unique details

about his product and limited. The number of characters he could use to two fields of 90 characters?

.

The description component

The headline component

The URL component

The banner component


24. You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase

the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?


Adding more negative keywords.

Highlighting product uniqueness.

Focusing on connecting to a wider audience.

improving the navigation of the landing page


25. Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads.

They're interested in trying Ad extensions to see if they can increase the number of qualified leads they

receive. In what way can Ad extensions assist companies such as Silly Sayings in generating

more qualified leads?


By providing users with relevant information up-front.

By presenting users with catalog options for a product.

By dynamically using negative keywords, based on a user's website content.

By attracting users with creative assets.


26. Michael built a high-quality Ad with an excellent keyword list. He's disappointed the Ad isn't being

shown as much as he'd like. What's a likely reason for his Ad not being frequently displayed?


He has too much information listed in his ad extensions.

Users may be misspelling his keywords.

His bid for the ad is too low.

He hasn't supplied a link for the ad.


27. You are working to improve the quality score of a Google search Ad by increasing your ECTR. your

goal is to have more users click on the Ad and ultimately visit your website. What might increase the

number of clicks your Ad receives?


Decreasing the bid for the ad

Cloning the ad multiple times

Tweaking the speed of your website

Adding more specifics to the ad


28. you'd like to improve an Ad's perceived quality during an Ad auction.

What aspect of the Ad will be most beneficial for you to work on?


Improving the navigability of the landing page.

Removing an extension from the ad.

Increasing the bid amount of the ad.

Determining the location of users.


29. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her

website for a set cost. Which bidding strategy has the potential to meet Marta's needs?


Target return on ad spend (target ROAs)

Maximize clicks

Target cost-per-acquisition (CPA)

Target impression share


30. Ideally, what's the minimum number of values you should aim for per header when

using structured snippet extensions?


3

4

o

6

5


31. Ginger's working on creating her first Google search Ad. she wants to create an inviting and relevant

Ad, so potential customers will respond favorably. to earn user clicks, Ginger should focus on creating an

Ad that (Choose Two.)


has a larger font size

includes a current promotion

includes at least two different colors

has a relevant headline

is listed after search results


32. Rebecca is a marketing executive at an airline company. she has been asked to plan her company's

online her company's online advertising budget on a monthly basis. she's chosen Google Ads' performance

planner to help accomplish this task. What are two advantages performance planner offers Rebecca?

(choose two.)


performance planner integrates with other budgeting software, such as quickbooks.

performance planner leverages machine learning for forecasting.

performance planner will help her identify funds from other operational budgets to allocate to marketing.

performance planner forecasting is powered by billions of Google searches conducted each week.

performance planner is free to use with any merchant-hosted storefront.


33. What is a main benefit of using search audience solutions?


They can help send the right message to the right customer with the right bid.

They automatically generate new keyword and ad content suggestions.

They get detailed analytical insights about search network performance.

They identify ad extension opportunities to improve average click-through rates.


34. What's a key objective in delivering ad extensions?


Making ads more appealing by using image and video assets.

providing the right users with the right information at the right moment.

Opening up additional ad space to extend character limits.

Giving users control over the types of ads that they see.


35. What are two main benefits of using search audience solutions? (Choose two.)


Making the right bids when certain groups of people are searching for your product or services

Identifying the most effective ad schedules to get the best results from your budget

Reaching different audience segments with unique messaging that is highly relevant to them

Reviewing missed opportunities with regards to ad extensions and ad variations

getting detailed insights into which bid strategies can work best for your search network campaigns


36. Jimmy sells televisions on his website. he notices he's getting traffic from searches for a brand he

doesn't carry, and sets up a negative keyword for that brand.

How does the negative keyword help Jimmy's advertising campaign?


Ads for Jimmy's business will be shown to the widest possible audience.

Jimmy's ads will appear at a lower rate when users search for the television brand.

Common misspellings and synonyms of his keywords will still allow his ads to be shown.

His ads won't be shown to users searching for the uncarried brand.


37. What are two main benefits of using search audience solutions? (Choose two.)


Making the right bids when certain groups of people are searching for your product or services

Identifying the most effective ad schedules to get the best results from your budget

Reaching different audience segments with unique messaging that is highly relevant to them

Reviewing missed opportunities with regards to ad extensions and ad variations

getting detailed insights into which bid strategies can work best for your search network campaigns


38. When creating a text ad for the search network, advertisers will need to include three distinct components.

these include the headline and the URL. What else must the advertiser include?


the analytics

The site tag

The landing page

The description


39. What is a main benefit of using search audience solutions?


They can help send the right message to the right customer with the right bid.

They automatically generate new keyword and ad content suggestions.

They get detailed analytical insights about search network performance.

They identify ad extension opportunities to improve average click-through rates.

Trina sells dolls and accessories, and doesn't have much time to update her search

campaigns with her ever-changing inventory.


40. How can dynamic search Ads help Trina?


Lower bid rates can be utilized, based on inventory levels.

Keyword lists can be automatically created based on website offerings.

The inventory update dates can be manually set.

Additional web crawlers can be employed to review her inventory.


41. What's a key objective in delivering ad extensions?

Making ads more appealing by using image and video assets.

providing the right users with the right information at the right moment.

Opening up additional ad space to extend character limits.

giving users control over the types of ads that they see.


42. How does automating your bid contribute to a successful Google Ads campaign?


Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

The customer journey has become more direct, so setting bids should be based on general user behaviour.

Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each

and every auction.


43. Marta's online store sells accessories for a widely used smartphone, and her current customer base shares

a number of relevant characteristics. she believes she'll have her best return on investment by narrowing her

Google search campaign audience. Which two Google search campaign settings can be configured to reach

more specific customers? (choose two.)


Budget type

Device type

Web browser

Location

Budget


44. Jennifer's company wants to increase online sales of a featured product by connecting with users who

are actively researching similar products. What benefit would a Google search campaign provide to Jennifer?


Her materials will be displayed at the top in organic search results.

She can instantly have a social media presence with ads.

Her ads may appear when a user is likely to be interested in her product.

Her ads are likely to appear when a user is visiting a competitor's website.


45. Yan is working on a remarketing list for search Ads campaign.

Which user could be added to a valid remarketing audience list to ensure optimal results?


Someone who has heard of his company's business but never visited the company's website

Someone who has visited numerous similar websites

Someone who has added items to a shopping basket on his company's website but then abandoned it

Someone who has seen his company's ads but never clicked on them


46. Charlie is working to improve the quality score of a Google Search ad by improving his expected

click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?


Including keywords in his ad text

Decreasing the bid for the ad

Improving the speed of his website

Cloning the ad multiple times


47. Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important

that she consider business objectives before choosing her campaign type?


Google Ads will automatically create ad messaging based on the campaign type she chooses.

The campaign type chosen will determine where her ads appear and the format of those ads.

Certain campaign types will only serve ads during particular times of the day and week.

Different campaign types have different minimum and maximum budget requirements.


48. Every ad contains a URL displaying your website address. You can add two optional path fields to the

display URL in a text ad. What’s an advantage of using these optional path fields?


To give users an idea of the content they’ll see upon clicking the ad

To give users more options over which landing page they want to navigate to

To match an appropriate landing page with the search term that triggered the ad

To allow the Google Ads system to anticipate what content is present on the landing page


49. Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.

Which statement describes Quality Score?


It’s a metric that scores the quality of traffic that clicks on your ads

It’s an estimate of the quality of your ads, keywords, and landing pages.

It’s a final score that’s based on every element of the structure of your account.

It’s feedback left by users who’ve clicked on your ad and browsed your website.


50. After running a Google Search Ads campaign for several months, Meredith notices sales of her

advertised products are starting to lag. She checks her Google Ads Recommendations page and notices

that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads

campaign?


The campaign’s budget needs a 22% raise to be fully optimized.

22% of the revenue she allocates to her campaign is being used in the wrong areas.

The campaign score has 78% headroom to improve.

Her campaign is being outperformed by 78% of businesses like hers.
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