Linkedin Google Ads Assessment Test Question Answers

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 Linkedin Google Ads Assessment Test Question Answers









1. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?


To avoid any potential keyword duplicates between different marketing objectives
So that spend is not reallocated between two different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To prevent campaigns from becoming "Limited by Budget"

2. Olivia manages an online store that sells musical instruments. She'll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?


Dynamic Remarketing
Similar Audiences
Demographic targeting
Affinity audiences

Q3. Which keyword status is not valid?

Under review

Paused

Geographically restricted

Eligible


Q4. When reviewing a campaign, you notice that your cost per conversion on desktop is much lower than on mobile. How should you optimize the bidding strategy is you wanted to increase 

the overall number of campaign conversions?


Increase both the desktop and mobile ad adjustments

Increase the desktop bid adjustment for this campaign

Increase the ad frequency for the campaign

Decrease the desktop bid adjustment for the campaign


Q5. Which ad rotation setting uses machine learning to prioritize ads based upon expected performance?


Optimize

Rotate evenly

Manual rotation

Rotate indefinitely


Q6. Clara is running retargeted display ads, but does not want her audience to experience ad fatique. What should be configure?


ad scheduling 

auto ad rotation

a frequency cap

an impression cap


Q7. If someone performs a search for "most comfortable chair", which ad description text would likely perform the best?

 

Need a new chair? The LumbarPro is the highest rated chair. Try this chair, todayDon't be uncomfortable. Get a new chair. Try the LumbarPro today.

Experience the most comfortable chair, with more than 1,000 five-star reviews.

Try the LumbarPro, a chair that has been reviewed as comfortable by more than 1,000 people.

.

Q8. Why would you use callout extensions?

 

to share pricing on various business offerings

to show reviews of your product or service

to add phone numbers to the ad

to highlight key features and unique offers

 

Q9. You have a maximum CPC bid of $4 for the keyword Coffee Mugs. What tool could you use to determine the projected result of raising the bid to $4.50?


CPC Optimizer

Bid Simulator

Google Analytics

Lighthouse


Q10. With Google's Active View technology, when is an impression of a display ad considered viewable?


when the user leaves the page the ad appears on

when at least 50% of the ad is on-screen for at least 1 second

when any part of the ad is on-screen for 5 seconds

when the entire ad first appears on the screen


Q11. Rhama wants to increase her bids for any customers that are within a selected radius of her storefront. What would you recommend she do?


Create a location bid adjustment

Use automated bidding

Create an ad group with higher bids, targeted to that geographical region

Restrict the campaign to only the radius


Q12. The standard approach to submitting product data to Google Ads is through the use of a product _______.


extension

link

ad

feed


Q13. In order to create a similat audience, you must provide Google Ads with _.


a budget

a tracking pixel

all of these answers

a seed list of users


Q14. How do responsive search ads increase your likelihood of reaching more customers?


They provide multiple headline and description options, so ads automatically evolve based on 

performance.

Responsive reach ads receive preferential treatment in the google ads auction

Responsive search ads are mobile optimized

All of these answers


Q15. Sion is having a sale that will last three days. He wants his ad text to show how much time is remaining in the sale. Would would you recoment for Sion?


Add a countdown customizer to the ad text.

Use the sale extension and set the sale duration for each time zone.

Do not include the sale in the ad text, as this likley violated Google Ads editorial policies.

Manually adjust the ad text as frequently as possible to reflect the time remaining

 

Q16. Which ad component has three fields that allow 30 characters each?


the call-to-action

the headline

the description

the website URL


Q17. When reviewing the Recommendations page, you identify a suggestion that you want to use. What is the most practical way to implement the suggestion?


Copy the optimization, visit the ad group, and past the optimization.

Follow the step-by-step instructions.

Visit the ad group, click the Optimization drop-down, and select Apply All.

Click Apply on the recommendation.


Q18. Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part. What is the most likely reason for this?


ad Quality Score increase

increased competition

reduction of landing page inbound links

reduction in daily budget


Q19. You are running a campaign that will consist of 15 ads. What is the minimum number of ad groups that you can have as part of the campaign?


3

5

1

15


Q20. Braxton has his maximum bid set to $5. His competitor bids $3.95. How much will Braxton pay upon winning the auction?


$5

$3.96

$3.95

$4


Q21. Marcelina wants to know how many sales her Google Ads brought in. What should she set up?


target CPA bidding

conversion tracking

custom deep links

custom display URLs


Q22. Kellan creates an ad headline that reads "Buy {Keyword:Shoes} Today". What is this an example ad?


automatic headline replacement

keyword insertion

dynamic bidding

auto replacement


Q23. Which factor does Google Ads consider when determining whether a remarketing list qualifies for a similar audiences list?


the amount of revenue generated by the list

the number of visitors on the list

the average bid targeting the list

the average monthly spend targeting the list


Q24. An auction has a normal bid of $.50 but there is an active bid adjustment of -20%. What is the final bid amount?


$0.06

$0.40

$0.60

$0.04


Q25. Raisa starting running a new ad campaign a month ago. Without making any changes, she noticed that her CPC has gone down significantly in the last week. What could have caused this?


an increase of landing page inbound links

changes in competitor campaigns

a decrease in ad Quality Score

an increase in daily budget


Q26. Maurice creates an ad headline that reads "Buy {Keyword:hats} Today". Which headline could not be displayed to a user for this ad?


Buy Caps Today

Buy Helmets Today

Buy Fedoras Today

Buy Hats


Q27. Which choice is not an option when configuring ad extensions?


message extensions

product extensions

sitelink extensions

callout extensions


Q28. Which choice is a best practice when designing a landing page for an ad campaign?


having lots of inbound links

using JavaScript

relevant content matching the ad

enrolling in Ad Central


Q29. Which choice has no impact on Quality Score?


max CPC bid

ad relevance

expected clickthrough rate

landing page experience


Q30. How does automating your bid contribute to a successful Google Ads campaign?


The customer journey has become more direct, so setting bids should be based on general user behavior.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent.

Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.


Q31. Claire has created a Google Display Remarketing campaign. What's the most likely reason she decided on remarketing?


Increase clicks

Influence consideration

Drive action

Build awareness


Q32. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Select All Correct Responses


Parents of infants

TV comedy fans

Golf enthusiasts

People looking to buy a car

Men and women, ages 35 to 44


Q33. You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed.  Why is Google Ads a viable option?


Google Ads gives you control over your budget.

Google Ads allows you to cap the number of ads you pay for, based on your business.

Google Ads offers separate auctions for low budgets.

Google Ads guarantees phone calls to your business.


Q34. Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.

What are the two types of uploaded ads?


Video ads and call-only ads

AMPHTML ads and image ads

Shopping ads and remarketing ads

Image ads and dynamic ads


Q35. What's a characteristic of Responsive Display Ads?


They offer greater control over the way your ads look and feel.

They let you create ads that serve in all ad slot sizes.

They enable publishers to deliver a faster experience using AMP.

They help limit ads to banner-eligible slots.



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