Linkedin Google Analytics Skill Test Question and Answers
Q1. Which reports show websites that send traffic to your pages?
Demographics
All Traffic
Behavior
Geo
Q2. To email notification whenever a goal is completed, what do you configure?
scheduled emails
custom alerts
shared reports
shared assets
Q3. Which reports show websites that send traffic to your pages?
Demographics
All Traffic
Behavior
Geo
Q4. What must be configured in order for Google Analytics to capture data?
UTM parameters
Google Tag Manager
Analytics tracking code
User- [ ] ID feature
Q5. What allows you to specify the steps your traffic is expected to take to reach your goal?
destination
visualization
value
funnel
Q6. If you created a calculated metric that returned a value of "80" with Time as the formatting type, how would it be represented in Google Analytics?
0:01:20
80
80:00:00
1:20:00
Q7. You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?
Create a custom segment where Page Depth is >/3 and another segment where Page Depth is <3. Apply both segments while on the Ecommerce Overview report.
Create a custom report where Page Depth is >/3 or Page Depth is <3. Toggle on Revenue, Top Products, and Average Order Value as Dimensions.
View the Product Performance report and add Page Depth as a secondary dimension. Create a table filter for Page Depth greater than 3 and Page Depth less than 3.
View the Ecommerce Overview report and create a table filter where Page Depth is >/3 or Page Depth is <3.
Q8. If you wanted to create a user-defined metric to measure Revenue per User, what would you use?
custom dimensions
ecommerce metrics
calculated metrics
custom metrics
Q9. Which report indicates the last page users viewed before leaving your website?
All Pages report
Landing Pages report
Exit Pages report
Pages report
Q10. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?
Hit: Download // Event: Sample Tone // Content: Music
Category: Music // Action: Download // Label: Sample Tone
Category: Download // Event: Music // Label: Sample Tone
Hit: Music // Event: Download //Content: Sample Tone
Q11. You want to classify people who join your newsletter with a custom dimension for "Newsletter Subscribers." What is the appropriate scope to apply to this custom dimension?
Product
Session
User
Hit
Q12. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?
Use a filter.
Create a new view.
This is not possible.
Use a secondary dimension.
Q13. Where can you check the status of your tracking code?
Admin > Tracking Info > Tracking Code
Admin > Property Settings
Customization > Settings > Tracking Code
Customization > Property > Tracking
Q14. What feature do you use to capture how many times a button was pressed?
action tracking
click handler
event tracking
goals
Q15. Which step in this funnel had the largest percentage of exits?
Billing and Shipping
There are no exits.
Payment
Cart
Q16. What can you use as the basis for remarketing within Google Ads?
dynamics
personas
audiences
tags
Q17. Where could you analyze the conversion paths users followed across various marketing channels?
Conversions > Goals > Reverse Goal Path
Conversions > Multi- [ ] Channel Funnels
Conversions > Goals > Funnel Visualization
Behavior > Behavior Flow
Q18. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?
an HTTP request
a randomly generated client ID
a 1x1 tracking pixel
a SessionStorage object
Q19. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?
Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > Content Drilldown.
Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages
Set Date Range to Last Month. 2. Visit Behavior > Site Content > Content Drilldown.
Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.
Q20. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?
Sort Type: Weighted Sort
Sort Type: Absolute Change
Toggle Comparison View
Use Table Filter
Q21. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?
Remove the tag.
Move the tag to just before </head>.
Keep the tag.
Move the tag to just before </body>.
Q22. How do you review the revenue and conversion rate between your traffic sources?
Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.
Q23. Which calculated metric would return average events per user?
{{Total Events}} / {{Users}} Type: Float
{{Goals}} / {{Users}} Type: Percentage
{{Goals}} / {{Users}} Type: Float
{{Total Events}} / {{Users}} Type: Percentage
Q24. Which user characteristic may NOT be used to change keyword bids in AdWords?
ad preference
location
device
time of day
Q25. What is a best practice after launching a major change to your home page?
Create a new property.
Create a new filter.
Create an annotation.
Create a new view.
Q26. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?
equals to /thanks
begins with /thanks
equals to /thanks?uid=
regular expression /thanks[a z]
Q27. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?
Admin > Views > View Settings
Admin > Views > Annotations
Admin > Account > User Management
Admin > Account > Change History
Q28. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?
Client- [ ] ID
User- [ ] ID
cross- [ ] domain tracking
session unification
Q29. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?
Acquisition > All Traffic > Channels
Audience > Behavior > Engagement
Realtime > Traffic Sources
Acquisition > All Traffic > Referrals
Q30. What is the relationship between an event and an event goal?
Nothing, an event is another name for event goal.
An event is a user interaction; an event goal is triggered by a selected event.
An event is captured per user; an event goal is captured per session.
An event goal must be created in order to track events.
Q31. In the following URL, what channel grouping is traffic assigned to?
example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315
Display
Paid Search
Organic Search
Q32. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?
one
two
three
four
Q33. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?
Benchmarking
Cohort Analysis
Network Referrals
Publisher Referrers
Q34. What is the hierarchy of a Google Analytics account?
Organization > Account > Property > Views
Account > Property > Organization > Views
Organization > Property > Account > Views
Account > Organization > Property > Views
Q35. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?
campaigns
revenue
ecommerce
ROAS
Q36. What is an example of data you cannot track in Google Analytics?
page speed score
return on advertising spend
precise user latitude/longitude data
time on site
Q37. If you create a new user at the property level, what does the user inherit access to?
all the accounts in the organization
Nothing—each permission must be set manually.
all the views of that property
all the properties in the account
Q38. Of the following segments, which represents the highest value audience?
users who converted
sessions with a >80% bounce rate
all multi session users
sessions with 0 goal completions
Q39. What channel receives attribution if no traffic source data is available?
the last channel that the customer clicked
Direct
Referral
Organic Search
Q40. Which is an example of a micro goal?
signing up for an account after clicking an ad
playing a video before signing up
buying a product after reading an email
filling out a contact form after reading a social post
Q41. What parameter should you use if you were tracking different versions of an ad?
utm_content
utm_campaign
utm_medium
utm_term
Q42. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?
the property number
the account number
the view number
It is random.
Q43. If a user fills in a contact form and provides an email address, which report would contain that information?
No report contains this information.
Behavior > Events > Overview
Acquisition > Social > Form Submissions
Acquisition > Social > Users Flow
Q44. If you want to quickly see what days and times were most popular for visiting your site, what do you do?
Go to Home > Users by the time of day (Widget)
Go to the report at Audience > Cohort Analysis and toggle By Day.
Go to Behavior > Engagement and toggle Hourly.
Create a pivot table by Hour on Site Content > All Pages.
Q45. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?
Create a referral exclusion.
Switch to Enhanced Ecommerce.
Use a search and replace filter.
Add gtag.js to PayPal tags.
Q46. What do you use to compare three dimensions?
performance table
custom reports
Explorer panel
relational table
Q47. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?
yes, with a calculated metric
yes, by viewing in page analytics
yes, with event tracking
no, not possible
Q48. When you enable advertising features, what do you gain access to?
Demographics and Interests reports
Google Ads data sync
enhanced UTM tracking
Google Adsense data sync
to change the way the data table is displayed
to adjust the date range
to assign secondary dimensions
to compare data to previous periods
Q50. Which report would help you measure the value of your social media efforts?
Campaigns > Cost Analysis
Goals > Reverse Goal Path
Goals > Smart Goals
Social > Conversions
Q51. You want to verify that Google Analytics is working immediately after installation. Which report do you review?
Audience > Active Users
Acquisition > Overview
Real Time > Overview
Behavior > Behavior Flow
Q52. What is an example of a metric?
Page views
Source/Medium
City
Browser
Q53. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?
Click & Test
Google Keep
Express UTM
Google Analytics Debugger
Q54. You want to track example.com and other example.com using a single property. What must be set up?
cross-domain tracking
Google Tag Manager
Include and Exclude filters
custom dimensions
Q55. If you want to exclude traffic to your website from people on your company network, what do you create?
a filter to exclude traffic to the hostname
a filter to exclude traffic from IP addresses
a segment to exclude traffic to the hostname
a segment to exclude traffic from IP addresses
Q56. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?
auto tagging
ad serving
advertising features
API link
Q57. What is an example of a property in Google Analytics?
account
graph
custom report
website
Q58. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?
two pageviews for /contact/
An error will be present, as a filter must be created to support this use case.
two pageviews for /CONTACT/
one pageview for /contact/ and one pageview for /CONTACT/
Q59. What is the hierarchy between sessions, users, and hits?
User > Session > Hit
Session > Hit > User
Session > User > Hit
User > Hit > Session
Q60. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?
views
segments
filters
dimensions
Q61. What is the latest version of the analytics tracking tag?
gtag.js
urchin.js
gaq.push and ga.js
analytics.js
Q62. What is an example of a dimension?
Sessions
Bounce Rate
Conversions
Source/Medium
Q63. Which report displays the page a visitor arrived on?
Behavior Flow
Exit Pages
Landing Pages
Channels
Q64. You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?
non-interaction event
implicit event
advanced events
default event
Q65. Which attribution model does Google Analytics apply by default for standard reports?
First Interaction
Last Interaction
Last Non-Direct Click
Linear
Q66. If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?
Create a content grouping, and then use the group as the destination.
Add the additional page as a funnel step.
Use a regular expression when adding the goal destination.
That is not possible.
Q67. When configuring the global site tag, where in the HTML should it be placed?
directly before the </head> tag
directly after the <body> tag
directly before the </body> tag
directly after the <head> tag
Q68. What is this report an example of?
cohort analysis
funnel visualization
user flow
treemap
Q69. What is the relationship between an event and an event goal?
An event goal must be created in order to track events.
An event is a user interaction; an event goal is triggered by a selected event.
Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured per session.
Q70. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?
Acquisition > Overview
Behavior > Behavior Flow
Realtime > Overview
Audience > Active Users
Q71. If you are collecting campaign data, which report shows the results?
Audience > Custom > Custom Variables
Conversions > Goals > Overview
Behavior > Events > Overview
Acquisition > Campaigns > All Campaigns
Q72. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?
a high bounce rate
a high page score
a low bounce rate
a low page score
Q73. What does this represent inside of Google Analytics?
segment
report tab
data header
view
Q74. Which of these can you NOT share using The Solutions Gallery?
Segments
Custom reports
Custom Dimensions
Goals
Q75 If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
True
False
Q76. What is an example of a metric?
City
Pageviews
Source/Medium
Browser
Q77. If you wanted to track what search terms customers used to find products on your website, what would you set up?
Search filters
Enhanced Ecommerce
Data Import
Site Search
Q78. Segments are applied before sampling in reports.
False
True
Q79. If a filter excludes data from a view, that data can never be recovered for that view.
True
False
Q80. By default, which of these is NOT considered a "source" in Google Analytics?
(direct)
googlemerchandisestore.com
Q81 Auto-tagging is used to collect data from which kinds of traffic?
Website referral traffic
Search engine traffic other than Google
Social media traffic
AdWords Campaign traffic
Q82. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?
Mobile > Devices
Technology > Browser & OS
Site Speed > Page Timings
Behavior > Engagement
Q83. What is a "secondary dimension" in Google Analytics?
A visualization that allows you to understand the impact of your data.
An additional widget you can add to a dashboard for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
An additional metric you can add to a report for more specific analysis.
Q84. Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Users who viewed your homepage
Users who viewed a search result page on your website
Users who returned an item they purchased
Users who viewed product detail pages
Q85. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?
Time Lag
Path Length
Shopping Behavior
Assisted Conversions
Q86. How would you reduce the time it takes to compile reports in Google Analytics?
Remove any filters you have added to the view
Choose "Greater precision" in the sampling pulldown menu
Remove any Secondary Dimensions you have added to the report
Choose "Faster response" in the sampling pulldown menu
Q87. Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Active Users report
Users Flow report
User Explorer report
Cohort Analysis report
Q88. Custom Dimensions can be used as which of the following?
Primary dimensions in Custom Reports
Secondary dimensions in Standard reports
All of the above
Secondary dimensions in Custom Reports
Q89. Which of these is NOT a benefit of using segments in your data analysis?
You can analyze users by single or multi-session conditions
You can isolate and analyze specific conversion paths using conversion segments
You can compare behavior metrics for groups of users like Converters vs non Converters
You can permanently modify the data in your view
Q90. To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
Data Import
The Measurement Protocol
Browser cookies
The Networking Protocol
Q91. Filters let you include, exclude, or modify the data you collect in a view.
False
Q92 To collect how many times users downloaded a product catalog, what would you set up?
Event Tracking
Custom Report
Calculated Metrics
Custom Dimension
Q93. By default, Google Analytics can only collect behavioral data from web-connected systems.
True
False
Q94. By default, Google Analytics can only collect behavioral data from web-connected systems.
True
False
Q95. By default, which of these are NOT Remarketing audiences that you can define?
Users who played a video on your website
Users who visited a specific page on your website
Users who visited your physical store
Users who speak a particular language
Q96. What feature would you set up to collect company-specific data such as Member Status?
Custom Dimension
Custom Metric
Custom Filter
Event Tracking
Q97. Which tags does Google Analytics recommend to accurately track campaigns?
Source, Content, and Term
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Q98. Which report demonstrates how well specific parts of your website performed?
Content Drilldown report
Frequency and Recency report
Location report
Top Events report
Q99. Which report can compare metrics based on user acquisition date over a series of weeks?
User Explorer report
Users Flow report
Cohort Analysis report
Active Users report
Q100. Which campaigns require you to add manual tags to destination URLs for tracking?
AdWords and email campaigns
Email campaigns
AdWords campaigns
None of the above
Q101. To collect how many times users downloaded a product catalog, what would you set up?
Event Tracking
Custom Report
Calculated Metrics
Custom Dimension
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